Natural Organic Personal Care Product Market Scope
Consumer these days are becoming conscious about their grooming and in the meantime they are becoming conscious about animal welfare so avoiding products which uses animals residue and aree shifting towards Natural and Organic Personal Care products. Predominant awareness among customers on natural issues has set the sub-zero waste as a noticeable drift in the beauty and personal care industry. The beauty and personal care industry players are centered on moving to a entirety new paradigm to approach zero waste and sustainability, particularly in the packaging of items. With growing concern about the environment consumers are moving towards natural Organic products.
The Natural Organic Personal Care Product market study is segmented by Type (Skincare, Haircare, Oral Care and Cosmetics) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Natural Organic Personal Care Product market throughout the predicted period.
Aveda Corporation (United States), Bare Escentuals Beauty, Inc. (United States), Johnson & Johnson (United States), Iredale Cosmetics (United States), Revlon, Inc. (United States), Shiseido (Japan), L’Oreal Group (France), Oriflame (Switzerland), Yves Rocher (France) and The Hain Celestial Group, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Weleda (Switzerland) and Kiehl’s (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
AMA Research has segmented the market of Global Natural Organic Personal Care Product market by Type, Application and Region.
On the basis of geography, the market of Natural Organic Personal Care Product has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In May 2019, Unilever announced the acquisition of brand Olly to provide new product category and accelerate growth in key geographic regions. and In June 2019, Unilever announced the acquisition of the leading prestige skincare brand, Tatcha. The acquisition expanded the popularity of exceptional products from Tatcha, which focuses on natural ingredients, exquisite design, and packaging quality.
Latest development in the number of new companies and startups pertaining to natural skincare has driven to the availability of affordable items and innovative product lines in the market. Major consumer brands are considering propelling natural daily use of skin care items and seeking consumer’s acquisition in the long run.
Market Trend
- Growing research activity coupled with new product launch
Market Drivers
- Increasing health awareness among consumers
- Product availability
- Green consciousness
- Increasing demand of personal care product
Restraints
- High cost of organic personal care product
- Pseudo product availability
Challenges
- Complications associated with organic personal care products procedures.
- Niche market thus high cost of operation is needed.