What is Deodorant Stick Market?
Deodorant stick is a personal hygiene product. These products are the first and the foremost required essentials by an individual. Deodorant stick is used as a part of the personal hygiene product as it helps in preventing body odor. There are various types of deodorants available in the market and they are sold in various forms. Deodorant stick is one of the forms in which it is sold. The forms namely are sprays, roll-on and sticks, creams, and wipes. The sprays are still sold in the market as they are highly demanded by the customers. Sprays are the traditional type of packaging deodorants and still are highly preferred by the customers. The deodorant sticks are still in its developing stage, but still, it offers many advantages of it over the spray. They are safer to use as they have minimal chances of inhalation if by chance used by the kid. The sticks are convenient to use as compared to any other form of deodorant and that’s the reason the market for the deodorant stick is expected to grow in the coming years. They are also available in different fragrances and customers have a lot of variety to choose from.
The market study is being classified by Type (With- Alcohol and Alcohol-Free), by Application (Men and Women) and major geographies with country level break-up.
Avon Products Inc. (United Kingdom), Colgate-Palmolive Company (United States), Beiersdorf AG (Germany), Henkel AG & Co. KGaA (Germany), Procter & Gamble Company (United States), Unilever N.V (United Kingdom), Mandom Corporation (Japan), Twincraft Skincare, Gillette (United States) and Nivea (Germany) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European Vendors will contribute to the maximum growth of Global Deodorant Stick market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Deodorant Stick market by Type, Application and Region.
On the basis of geography, the market of Deodorant Stick has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Consciousness Among Customers
- Upsurge in The People Working Out for Their Fitness
- Rising Urbanization in Developing Economies
Market Trend
- Rising Trend in The Use of Natural Materials
- Environmentally Friendly Packaging is the Rising Trend
Restraints
- Fluctuating Price of Raw Materials
Opportunities
- New and Innovative Product Launches to Attract Customers
Challenges
- Availability of Substitutes
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Deodorant Stick, Suppliers and Distributors of Deodorant Stick, Venture Capitalists and Private Equity Firms and End-Use Industry