Industry Background:
The oral cavity serves as a portal to the rest of the body, and public awareness of oral health has risen dramatically in recent years. The demand for oral care items has increased as people become more conscious of the importance of maintaining good oral hygiene and having fresh, nice breath. Oral hygiene is thought to be an indicator of physical health. Many new forms of oral care items have recently been added to the market as a result of technological advancements. The global oral care products market is being driven by factors such as increased consumption frequency, increased awareness, and the availability of new appealing products. Oral health has become one of the main public health issues in almost every part of the world as a result of rapidly evolving habits and improper diets, including sugar-rich diets and increased consumption of alcohol and tobacco. Consumer demand for value-added goods is a hot spot for companies looking to break into the consolidated oral care market. Because of the consumer concerns about oral hygiene, the BRICS reflect a potentially viable market for oral care products. Furthermore, the growing middle-class population in BRICS, combined with the per capita income and consumer spending, is expected to boost growth of the oral care sector, especially in BRICS.This growth is primarily driven by Increasing Oral Problems among Children Due To Poor Eating Habits and Innovation in Technology Leading to New Products like Electronic Toothbrush.
Globally, a noticeable market trend is evident Growing Use Of Various Oral Care Products Such As Mouth Washes And Mouth Sprays
. Major Vendors, such as Colgate-Palmolive Co. (United States), Uniliver Group (United Kingdom), Procter & Gamble Co. (United States), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson Inc. (United States), Oral-B (United States), GlaxoSmithKline Plc. (United Kingdom), The Himalaya Drug Company (India), Lion Corporation (Japan) and Patanjali (India) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In April 2020, GlaxoSmithKline Consumer Healthcare Limited (India) merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
October 2020 – Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has launched Vedshakti Mouth Protect Spray—a portable spray that fits easily in the pocket and helps you control germ build-up in your mouth in just one easy spray
Market Drivers
- Increasing Oral Problems among Children Due To Poor Eating Habits
- Innovation in Technology Leading to New Products like Electronic Toothbrush
Market Trend
- Growing Use Of Various Oral Care Products Such As Mouth Washes And Mouth Sprays
- Rising Demand for Herbal Products
Restraints
- Lack of Dental Professionals
Opportunities
Increasing Online Purchase for Oral Products
Challenges
Intense Competition Among Local Players
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, BRICS Oral Care Study Sheds Light on
— The BRICS Oral Care Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the BRICS Oral Care industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where BRICS Oral Care industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.