About Makeup Remover Products
The makeup remover products are basically products that are used to remove makeup. There is an increase in the market as there has been increasing demand for beauty products which in turn is increasing the demand for makeup remover products. There has been seen an increase in the number of workshops for makeup which is also fuelling the market. Growing consumer awareness of the harmful effects of makeup products on the skin if not removed properly plays a key role in propelling the growth of the makeup remover products market. Furthermore, frequent product launches, the effectiveness of online platforms, and also the growing use of natural ingredients in skincare merchandise are anticipated to assist the market to witness substantial growth. Wipes are the most used and preferred makeup remover products in the global makeup remover products market, owing to the ease of use offered by this type of product over other options. Moreover, their lower price and easy availability on both, online and offline sales channels, have led to the higher adoption of makeup remover wipes across the globe.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that European Vendors will contribute the maximum growth to Global Makeup Remover Products market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L'Oréal S.A. (France), Johnsons & Johnsons (United States), Estée Lauder (United States), Shiseido Company, Limited (Japan), The Procter & Gamble Company (United States), Unilever (United Kingdom), Bobbi Brown Professional Cosmetics Inc (United States), Avon Products Inc. (United Kingdom), LVMH (France), Kimberly-Clark Corporation (United States), Beiersdorf (Germany), Revlon Group (United States) and Kao Corporation (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Bioderma Laboratories (France) and Urban Decay Cosmetics (United States).
Segmentation Overview
AMA Research has segmented the market of Global Makeup Remover Products market by Type (Wipes, Pads, Liquid and Others), Application (Residential and Commercial) and Region.
On the basis of geography, the market of Makeup Remover Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Specialty Outlets will boost the Makeup Remover Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use, the sub-segment i.e. Face will boost the Makeup Remover Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Customer Inclination to Purchase Natural Products and Increase in Trend of Attending the Workshops for Makeup
Market Growth Drivers:
Growing Consumer Awareness of the Negative Health effect, Greater Product Awareness and Popular Among Men and Women
Challenges:
Fierce Competition in the market
Restraints:
High Cost of the Products
Opportunities:
Increase in Investment in the R&D for Beauty Removal Products
Market Leaders and their expansionary development strategies
In April 2023, Fine Hygienic Holding (FHH), a manufacturer of hygiene paper products and long-term germ protection solutions, has acquired Easy Care for Cosmetics and New Easy for Cosmetics (together referred to as Easy), consumer goods companies based in Alexandria, Egypt.Through its acquisition will be able to enrich its offerings in the Egyptian market, providing an even wider range of best-selling products to consumers, in line with its ambitious vision and commitment to continue investing in Egypt.
In February 2019, Glossier, a U.S.-based beauty company, had introduced a new milky oil makeup remover as the best solution for removing waterproof makeup. and In March 2019, Jarchem Industries, a U.S.-based nature-based and chemical ingredients manufacturer, launched isopropyl shea butter and plant-derived makeup removers, targeted at the difficult or tough-to-remove face and lip makeup.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Makeup Remover Products, Suppliers and Distributors of Makeup Remover Products, Venture Capitalists and Private Equity Firms and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.