What is Medicated Shampoo Market?
The increasing problems related to the hair are increasing. Some problems such as the itchy scalp, dryness, hair fall, severe dandruff, and more. The customers are exposed to excessive sunlight, an unhygienic environment, and other harmful chemicals in daily life. The medicated shampoo is designed to treat various fungal infections like scalp rashes, dandruff, and psoriasis. This shampoo is used to control the flaky and itchy scalp which consumers encounter in daily life. The concerns regarding hair-related issues are rising. Increasing the consumer inclination towards hair maintenance and the newly formulated product launches by the manufacturers. The demand is increasing also increasing because of the number of problems faced by the end-users.
The market study is being classified, by Application (Dandruff, Psoriasis, Head Lice, Hair Fall and Allergies) and major geographies with country level break-up.
Johnson & Johnson Consumer Inc. (Neutrogena) (United States), Coty Inc.(Nioxin) (United States), CEVA ANIMAL HEALTH LLC (United States), Summers Laboratories, Inc. (United States), Sanofi-aventis Groupe (France), Farnam Companies, Inc. (United States), Avalon Natural Products, Inc. (India), Himalaya Herbal Healthcare (India), Procter & Gamble (United States) and Maruho Co. Ltd (Japan) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Medicated Shampoo market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Medicated Shampoo market by Type, Application and Region.
On the basis of geography, the market of Medicated Shampoo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increment in The Personal Disposable Income
- A Rise in Fashion and Personal Style
Market Trend
- Increasing Adoption of The Medicated Shampoos
Restraints
- Fluctuating Price of Raw Materials
Opportunities
- A Rise in Demand for Customizable Medicated Shampoos
Challenges
- A Presence of Competition
In 2017, Head & Shoulders had bought a new variant of medicated shampoo in the market under the company brand name Head & Shoulders Men Ultra which promises various hair care functionalities such as maximum oil control, instant scalp, hair booster, and more. and In 2017, Maruho Co. Ltd confirmed the launch of topical scalp psoriasis treatment “Comclo® Shampoo 0.05%” for the Japanese market.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Medicated Shampoo, Suppliers and Distributors of Medicated Shampoo, Venture Capitalists and Private Equity Firms and End-Use Industry