About Men's Intimate Care Products
Intimate hygiene is no longer just a problem for women; it has now become a concern for men. The demand for intimate care items is growing as people become more conscious of the value of preserving intimate care, regardless of their gender. The regular use of Intimate care products helps in reducing risk of infections, itchiness or any Discomfort. The shifting roles and perceptions of men toward health-related issues have fueled the demand for intimate care items in recent years. Millennials have boosted their monthly spending on personal grooming and hygiene products as they forge their own journey into adulthood and change the economy. This will help to promote the market's growth. The market for intimate hygiene products for men is on the increase, thanks to rising awareness about intimate hygiene products and the demand for men's grooming products. Men's shopping patterns are shifting. Companies are launching new products, expanding product retail space, and employing creative marketing tactics to increase penetration in the market as male consumers' interest in intimate hygiene products grows.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market for Men’s Grooming products is highly competitive with several global and local players present in the market. With increasing demand of these products, global players are using various product innovation and marketing techniques to gain a competitive advantage over others in the market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Men's Intimate Care Products market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Procter and Gamble Company (United States), Secrethem (China), Colgate Palmolive (United States), Coty Inc. (United States), Unilever PLC (United Kingdom), Church & Dwight (United States), Beiersdorf A.G (Germany), L'Oreal S.A. (France) and Modern Beauty Salon Holdings Limited (Hong Kong) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Reckitt and Benckiser (United Kingdom), Manscaped (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Men's Intimate Care Products market by Type (Washes, Wipes, Antiperspirants, Creams/Moisturizers and Others) and Region.
On the basis of geography, the market of Men's Intimate Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Men's Intimate Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Range, the sub-segment i.e. Upto 18 Years will boost the Men's Intimate Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Aerosol will boost the Men's Intimate Care Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand for Organic Intimate Products
Market Growth Drivers:
Growing Awareness among Women about Health and Hygiene and Ease Availability of Products
Challenges:
Low Awareness about Men Intimate Care Products in Underdeveloped and Developing Countries
Restraints:
Availability of Alternatives in the Market
Opportunities:
Increase in Marketing Programs for Intimate Care Products and Growing Government Initiatives to Promote Personal Hygiene among Men
Market Leaders and their expansionary development strategies
In June 2020, FMCG player Hindustan Unilever (HUL) has completed the acquisition of VWash from pharma major Glenmark Pharmaceuticals. The company, however, did not disclose the value of the transaction.
In October 2020, Amore Pacific launched new grooming brand in the U.S named Broandtips AmorePacifc launched Bro& Tips on Amazon in August in an effort to strengthen its position as a multifunctional male grooming brand in the global male personal care market.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Men Intimate Care Product Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.