About Matcha Tea Powder
Match tea is the type of green which is made by young tea leaves and crushing them into a green powder. Matcha, as well as green tea, are derived from the same plant called Camellia Sinensis. Green is available in tea bag form and match tea is available in powder form. Matcha tea contains more catechins and antioxidants than simple green tea. Matcha is reached in the great amount of vitamin C, chromium, selenium, magnesium and zinc (which helps in lowering cholesterol and blood sugar).
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 8.55% |
Analyst at AMA Research estimates that Japaneses Vendors will contribute the maximum growth to Global Matcha Tea Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Aiya (Japan), Marushichi Seicha (Japan), ShaoXing Royal Tea (China), Marukyu Koyamaen (Japan), Ujimatcha (Japan), Yanoen (Japan), AOI Tea Company (United States), DoMatcha Japanese Green Tea (Japan), Vicony Teas Company (China) and Encha Organic Matcha (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Tenzo Tea (United States), Green Foods Corporation (United States), ITO En North America Inc. (United States), Nature's Way Products (United States) and Kiss Me Organics (United States).
Segmentation Overview
AMA Research has segmented the market of Global Matcha Tea Powder market by Type (Drinking-use Matcha Tea and Additive-use Matcha Tea), Application (Drinking Tea, Pastry, Ice Cream and Beverage) and Region.
On the basis of geography, the market of Matcha Tea Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Disrtibution Channel, the sub-segment i.e. Supermarket/ Hypermarket will boost the Matcha Tea Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Row Material Used, the sub-segment i.e. Organic will boost the Matcha Tea Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Attraction Due to Different Flavors and Packaging, Rising Popularity of Starbucks and Growing Frequency of Product Launches
Market Growth Drivers:
Increasing Awareness about Healthy and Fit Life, Up Surging Demand Due to Source of Polyphenols, Antioxidants, and Flavonoids and Energy Boosting Property Helps to Boost Demand
Challenges:
Increasing Price Competition
Restraints:
Lack of Awareness in Rural Areas of Emerging Economics
Opportunities:
To Tap Untapped Market
On 12th Dec 2018, Ujimatcha (leading green tea provider in Japan) has announced that they offer bright green desserts laced with matcha tea. International chain Amausaan Uji Matcha is opening its first location in the United States.
Key Target Audience
Matcha Tea Powder Manufactures, Matcha Tea Powder Distributor, Matcha Tea Powder supplier, Health care Research Center, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.