About Ginger Beer
A cloudy drink produced by fermentation ginger root/ginger syrup, sugar, and yeasts which can be alcoholic as well as non-alcoholic is known as ginger beer. Ginger beer can be organic as well as inorganic. The organic ginger beer is produced from natural sweeteners, additives as well as naturally produced ginger roots. Moreover, inorganic beer contains artificial additives or chemical preservatives. The inorganic ginger beer is manufactured with the help of artificial fermenting chemicals instead natural fermentation.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Europe |
Unit | Value (USD Million) |
CAGR | 6.62% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Vendors having a strong hold in the market are Schweppes International Limited and Gosling’s Rum Ltd. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Ginger Beer market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Affinity Beverages, LLC (United States), Maine Root Handcrafted Beverages (United States), Fever-Tree (United Kingdom), Q Mixers (United States), Goslings Rum Ltd (United States), Spindrift (United States), Bundaberg Brewed Drinks (Australia), Reeds, Inc (United States), Crabbies International (Scotland), C-B Beverage Corp (United States), Zevia (United States) and Affinity Beverages, LLC. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Schweppes (Netherlands) and Propeller Brewing Company (Canada).
Segmentation Overview
AMA Research has segmented the market of Global Ginger Beer market by Type (Alcoholic Beverage and Non-Alcoholic Beverage), Application (Household and Commercial (Restaurants & Hotels, Pubs & Bars, Others)) and Region.
On the basis of Type, Non Alcoholic are dominating the market and held 7.05% of market share in the year 2023On the basis of application, Commercial segment is dominating the market and held 68.64% of market share in the year 2023On the basis of geography, the market of Ginger Beer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Southeast Asia, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2023. North America, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Grocerants will boost the Ginger Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Consumers are shifting from high-calorie beverages to the drinks which are less sweet and lighter in both taste and appearance
Market Growth Drivers:
Wide acceptance to western culture and High preference of alternate to beer and chilled beverages
Challenges:
Availability of cheap substitutes
Restraints:
Increasing concerns related to the added sugars and artificial ingredients and Presence of sodas and soft drinks lead to calcium depletion in the body
Opportunities:
Various flavours available in the Ginger beer expanding the market
Market Leaders and their expansionary development strategies
In March 2023, Bundaberg, the Australian ginger beer brand, acquired Brisbane-based craft brewery Black Hops for an undisclosed sum. This move allows Bundaberg to expand its craft beer portfolio and leverage Black Hops' brewing expertise.
In October 2022, Fever-Tree launched a new blood orange ginger beer. The newest released beer is non-GMO certified includes naturally sourced ingredients and combines the sweet characteristics of Italian blood oranges and a blend of real gingers.
Key Target Audience
Manufacturer, Sub component manufacturer, Channel partners, Industry association, Downstream vendors, Government and investment communities and Research organisation and associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.