Industry Background:
Page[154] Relaxation Beverages are formulated to help in reducing stress, and anxiety, improve focus and promote better sleep. These beverages are consumed as non-alcoholic drinks containing natural plant extracts such as herbs. People with Attention Deficit Hyperactivity Disorder (ADHD) are the major consumers of relaxation beverages. Relaxation drinks decrease stress levels which are the main cause of insomnia. Relaxation drinks usually contain gamma-aminobutyric acid (GABA) that affects the consumer's nervous system by helping to relax and reduce the level of stress. The rising stressed lifestyle of people has increased the demand for easy-to-consume relaxation beverages.
According to AMA Research, the market for Relaxation Beverages is expected to register a CAGR of 15.23% during the forecast period to 2030. This growth is primarily driven by Increasing Preference For Healthier Beverages
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | Gallons |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Beverages sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Funktional Beverage Company (United States), iChill Beverages, Inc., Bimble Beverages (, New Age Beverages Corporation, Neurobrands LLC, Tranquini GmbH (Germany), Life On Earth, Inc., Harvest Beverage (United States), Boisson Slow Cow, Inc. (Canada), Som Friends, Inc., Phi Drinks, Inc., Seek Physis, LLC, Hanyi Biotechnology (Beijing) Co., Ltd. (China), Kalm with Kava (United States) and Jus By Julie, etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In February 2020, Coca-Cola entered into the Japan’s local ‘relaxation drink’ market by investing in newly-established beverage company Endian. The Endian provides unique hemp-containing drink named Chill Out.The global relaxation beverage market is fragmented due to its benefits such as, reducing stress, and anxiety, improving focus, and promoting better sleep. Each company brings the scale, knowledge, and capability in the area of Relaxation Beverages. The companies are also planning strategic activities like partnerships, mergers, and acquisitions and it maintains their growth at a competitive edge.
Influencing Trend:
Trend for Marijuana-infused Relaxation Beverages
Market Growth Drivers:
Increasing Preference For Healthier Beverages and Growing Demand for Relaxation Beverages to Reduce Stress and Anxiety
Challenges:
Adoption of Pharmaceutical Sleeping Aid to Deal with Stress
Restraints:
Costlier Compared to Normal Beverages
Opportunities:
Rising Occurrence of Chronic Stress Globally and Demand for Herbal And Green Tea Infused Relaxation Drinks
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Relaxation Beverages Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Relaxation Beverages Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Relaxation Beverages players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Relaxation Beverages Study Sheds Light on
The Relaxation Beverages Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Relaxation Beverages industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Relaxation Beverages industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.