Global Health Drink Market Overview:
Health Drinks is a great source of energy and vitamins. Amid changing lifestyle, these beverages are gaining traction as they provide various nutritional benefits. Various products under health drinks are bottled water, juices, ready to drink coffee, energy drinks, tea and others.
Growth Drivers
- Rising Health Awareness Among People
- Easy and Perennial Availability
- High Calorific and Nutritional Value
Market Trends
- Growing use of Healthy Drinks in Sport Industry
- Products Innovation and New Product Launch
Roadblocks
- Consistence Use May Cause Chronic Health Problems
- Risk of Obesity and Weight Gain from Sugar Contained Beverages
Opportunities
- Rising Disposable Income and Living Standard in Emerging Countries
- Adopting E-commerce market for Products Sale
Challenges
- Maintaining Transparent Supply Chain and Preventing Food Fraud
- Tackling Consumer Inclination Towards Natural and Organic Foods
- Sluggish Nature of Product Innovation Cycle
Competitive Landscape:
Some of the key players profiled in the report are Coca-Cola [United States], Archer Daniels Midland (ADM) [United States], Campbell Soup [United States], Danone [France], Del Monte Pacific [Singapore], Dr. Pepper Snapple Group [United States], Fonterra Co-operative Group Limited [New Zealand], GlaxoSmithKline [United Kingdom], Kraft Heinz [United States], Monster Beverage [United States], Nestlé [Switzerland], PepsiCo [United States], Yakult Honsha Co.,Ltd [Japan], Red Bull [Austria] and Unilever [United Kingdom]. Additionally, following companies can also be profiled that are part of our coverage like Mondelez International [United States], Dabur Real juice [India], National Beverage Corp [United States], New Age Beverages [United States], Celsius Holdings [United States] and Pernod Ricard [France]. Analyst at AMA Research see United States Vendors to retain maximum share of Global Health Drink market by 2026.
Latest Market Insights:
August 2018 - : Coca-Cola intended to buy Costa Coffee from Whitbread for USD 5.1 bn. The deal is expected to provide Coca-Cola a platform to expand beyond soft drinks and move into hot drinks sectors. and July 2018 - : Keurig Dr Pepper announced the successful completion of the merger between Keurig Green Mountain and Dr Pepper Snapple Group. The merger is expected to expand the product portfolio and distribution capabilities.
November 2018 - : Nestle and Unilever are negotiating a deal for GlaxoSmithKline’s consumer nutrition business in India which includes the prized Horlicks malt drink brand. Coca-Cola were the third contender opted out in the beginning itself.
Health drinks products are subjected to provide labeling which must include nutritional value. As per FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
What Can be Explored with the Health Drink Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Health Drink Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Health Drink
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Health Drink market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Health Drink market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Health Drink Manufacturers, Health Drink Distributors/Wholesalers/Traders, Government Agencies, Research Institutes and Potential Investors.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.