About Mobile Security
Mobile security refers to the protection of both personal and business information stored on and transmitted from smartphones, tablets, laptops and other mobile devices. It protects the mobile devices from malware threats to reducing risks and securing mobile devices. It prevents unauthorized access to mobile devices. It authenticates users and protects or restricts access to sensitive data on the devices through the use of passwords, personal identification numbers (PINs), pattern screen locks or advanced forms such as fingerprint readers, eye scanners or face scanners and other forms of biometric readers.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 18.1% |
The leading organizations in the market are involved in various strategic initiatives, like, collaborations, strategic partnerships, geographical expansion, and different mergers & acquisitions in order to improve business position and market share. Also, companies are involved in research and development activities to develop the technology advancement and deliver quality to their customer and avail competitive advantage. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Security market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Symantec (United States), Trend Micro (Japan), Sophos (United Kingdom), McAfee (United States), Microsoft (United States), CrowdStrike (United States), Kaspersky (Russia), VMware (United States), IBM (United States) and ESET (Slovakia) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are BlackBerry (Canada), MobileIron (United States), Samsung (South Korea), F-Secure (Finland) and Check Point (Israel).
Segmentation Overview
AMA Research has segmented the market of Global Mobile Security market by , Application (Individual Users, Financial Institutions, Retail, Government, Telecom and IT, Education, Manufacturing and Automotive, Aerospace, Defense and Intelligence and Others) and Region.
On the basis of geography, the market of Mobile Security has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Operating System, the sub-segment i.e. IOS will boost the Mobile Security market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solution, the sub-segment i.e. Authentication will boost the Mobile Security market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Launching Of Mobile Security Applications with Advanced Features Such As Fingerprint Readers, Eye Readers and Others by Developers
Market Growth Drivers:
Increased Number of Mobile Cyber Attacks, Rise In the Adoption of Third-Party Mobile Security Applications and Increased Number of Smartphone Users
Challenges:
Availability of Free Mobile Security Applications
Restraints:
Less Awareness among People in Developing Countries and Technical Issues Related To the Security Applications
Opportunities:
Digitalization in Developing Countries, Increased Penetration of the Internet and Growing Adoption of Cloud-Based Technologies
Market Leaders and their expansionary development strategies
In August 2019, Broadcom, Inc., a global technology leader that designs, develops and supplies semiconductor and infrastructure software solutions, has announced an agreement to acquire the enterprise security business of Symantec Corporation. The addition of Symantec's enterprise security portfolio will significantly expand Broadcom's infrastructure software footprint as it continues to build one of the world's leading infrastructure technology companies.
On 12 Feb 2020, McAfee announced its extension of the long-standing partnership with Samsung to protect consumers’ personal data and information from online threats. Through this partnership, Samsung smartphones, including the Galaxy S Series, Galaxy S20, and Galaxy Fold, will come pre-installed with anti-malware protection powered by McAfee. In addition to mobile, the partnership expands to better protect Samsung PCs and laptops users, where it matters.
Key Target Audience
Mobile Security Solution Providers, Research Professionals, Emerging Companies, Research Institutes, Government Body & Associations and End-user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.