About Social Networking Software
Social networking software enables organization and individual to connect with each to engage and communicate the data of the public portals or platform. The software is represented by the user's profile to connect to another user with similar backgrounds or on a similar level. It can be accessed in various types of platforms particularly through web browsers and mobile applications. It helps the organization to connect and promote their brand to the customers and providing customer service.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hivebrite (France), Zoho Corporation (India), eXo (United States), Microsoft Corporation (Yammer) (United States), IBM (United States), Sprout Social, Inc. (United States), mooSocial (United Kingdom), MangoApps Inc. (United States), Iflexion (United States), Dfinity (Switzerland) and Jive Software (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Social Networking Software market by , Application (Small-medium Sie Enterprise and Large Size Enterprise) and Region.
On the basis of geography, the market of Social Networking Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Free Trial will boost the Social Networking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Smartphones will boost the Social Networking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Social Networking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Activity/News Feed will boost the Social Networking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Use of Mobile-Based Social Networking Software and Technological Advancement in Social Networking Software
Market Growth Drivers:
Growing Presence of Customer on the Social Network Platform and Increasing Demand for the Companies to Increase Social Networking or Better Service to Customers
Challenges:
Troubleshooting and Technical Glitch Related Issues with Social Networking Software
Restraints:
Regulatory Compliances with the Social Networking Software
Opportunities:
Growing Brand Presence in the Social Networking Sites will Boost the Social Networking Software
On 23rd January 2020, Dfinity launches an open-source platform aimed at the social networking giants. Dfinity notes that when enterprises and developers run their web apps and enterprise systems on the Internet Computer, the content is decentralized across a minimum of four or a maximum of an unlimited number of nodes in Dfinity’s global network of independent data centers.
Key Target Audience
Social Networking Software Developers, Social Networking Software Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.