Global Personalization Software research

Personalization Software Comprehensive Study by Application (Personal Use, Commercial Use), Pricing Option (Free Trial, Monthly Subscription, Annual Subscription, One-Time License), Platform (Desktop, Mobile), Deployment (Cloud-based, On-premise), Features (A/B Testing, Abandoned Cart Saver, Account-Based Marketing, Campaign Segmentation, Content Analytics, Others) Players and Region - Global Market Outlook to 2026

Personalization Software Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Personalization Software
Personalization software is a platform used to create the website experience or customize the content on the basis of customer's preferences. The personalization software utilizes the cookies, collaborating filters, analytics tools, and user profiling to cater to the website visitor experience. it helps businesses to optimize and crate customized or personalized customer experience. This can offer an increase in customer loyalty, as people will want to work with the company. Personalization software is often used for the product and development teams to maximize the website's performance and reach.

AttributesDetails
Study Period2017-2027
Base Year2021
UnitValue (USD Million)


Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Dynamic Yield (United States), Optimizely (United States), Kibo Commerce (United States), Eventable, Inc. (United States), Barilliance (United States), Certona Corporation (United States), Cxense (Norway), Sitecore (United States), IgnitionOne, Inc (United States), CognitiveScale, Inc. (United States) and Findify (Sweden) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Global Personalization Software market by , Application (Personal Use and Commercial Use) and Region.



On the basis of geography, the market of Personalization Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Free Trial will boost the Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Desktop will boost the Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. A/B Testing will boost the Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Use of Ai to Personalize Offers in Personalization Software, Increasing Use of Personalization Software in E-commerce and Increased Focus on Brand Loyalty And Customer Satisfaction

Market Growth Drivers:
Need for Automating the Personalized Services for Users According to their Need for Better Conversion and Demand for High Conversion Rates and Customer Loyalty in the Business

Challenges:
Troubleshoot and Upgradation Related Issues

Restraints:
Low Degre of Adoption of Personalization Software

Opportunities:
Changing Retaining Industry and its Way of Driving Customers and technological Advancement in Personalization Software

Market Leaders and their expansionary development strategies
On 27th October 2020, Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform™ 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without requiring an increase in budget or team hours dedicated to the effort.
On 10th October 2019, Kibo, a leader in cloud commerce, announced it has entered into an agreement to acquire leading testing and optimization provider, Monetate. The acquisition will expand Kibo’s personalization capabilities and will not only complement its best-in-class Certona solution but will also extend the reach of Kibo’s end-to-end cloud commerce platform. The combined solution set will deliver an unparalleled, best-in-class unified cloud commerce platform that will provide consumers with a robust, personalized omnichannel commerce experience.
"GDPR applies to companies that operate in the EU but isn’t limited in scope to such companies. GDPR actually applies to any company handling the personal data of EU data subjects, regardless of the location of such a company. Dynamic Yield and other personalization platforms serve as “processors” to its clients which serve as the “controllers” (naturally, Dynamic Yield may serve as a controller in other capacities such as marketing activities). However, Dynamic Yield is committed to not only complying with the processor-related regulations but to assisting controllers in their own compliance when it comes to managing a personalization program with Dynamic Yield."

Key Target Audience
Personalization Software Developers, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Application
  • Personal Use
  • Commercial Use
By Pricing Option
  • Free Trial
  • Monthly Subscription
  • Annual Subscription
  • One-Time License

By Platform
  • Desktop
  • Mobile

By Deployment
  • Cloud-based
  • On-premise

By Features
  • A/B Testing
  • Abandoned Cart Saver
  • Account-Based Marketing
  • Campaign Segmentation
  • Content Analytics
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Need for Automating the Personalized Services for Users According to their Need for Better Conversion
      • 3.2.2. Demand for High Conversion Rates and Customer Loyalty in the Business
    • 3.3. Market Challenges
      • 3.3.1. Troubleshoot and Upgradation Related Issues
    • 3.4. Market Trends
      • 3.4.1. Use of Ai to Personalize Offers in Personalization Software
      • 3.4.2. Increasing Use of Personalization Software in E-commerce
      • 3.4.3. Increased Focus on Brand Loyalty And Customer Satisfaction
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Personalization Software, by Application, Pricing Option, Platform, Deployment, Features and Region (value) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Personalization Software (Value)
      • 5.2.1. Global Personalization Software by: Application (Value)
        • 5.2.1.1. Personal Use
        • 5.2.1.2. Commercial Use
      • 5.2.2. Global Personalization Software by: Pricing Option (Value)
        • 5.2.2.1. Free Trial
        • 5.2.2.2. Monthly Subscription
        • 5.2.2.3. Annual Subscription
        • 5.2.2.4. One-Time License
      • 5.2.3. Global Personalization Software by: Platform (Value)
        • 5.2.3.1. Desktop
        • 5.2.3.2. Mobile
      • 5.2.4. Global Personalization Software by: Deployment (Value)
        • 5.2.4.1. Cloud-based
        • 5.2.4.2. On-premise
      • 5.2.5. Global Personalization Software by: Features (Value)
        • 5.2.5.1. A/B Testing
        • 5.2.5.2. Abandoned Cart Saver
        • 5.2.5.3. Account-Based Marketing
        • 5.2.5.4. Campaign Segmentation
        • 5.2.5.5. Content Analytics
        • 5.2.5.6. Others
      • 5.2.6. Global Personalization Software Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Netherlands
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
  • 6. Personalization Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Dynamic Yield (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Optimizely (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Kibo Commerce (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Eventable, Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Barilliance (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Certona Corporation (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Cxense (Norway)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Sitecore (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. IgnitionOne, Inc (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. CognitiveScale, Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Findify (Sweden)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Personalization Software Sale, by Application, Pricing Option, Platform, Deployment, Features and Region (value) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Personalization Software (Value)
      • 7.2.1. Global Personalization Software by: Application (Value)
        • 7.2.1.1. Personal Use
        • 7.2.1.2. Commercial Use
      • 7.2.2. Global Personalization Software by: Pricing Option (Value)
        • 7.2.2.1. Free Trial
        • 7.2.2.2. Monthly Subscription
        • 7.2.2.3. Annual Subscription
        • 7.2.2.4. One-Time License
      • 7.2.3. Global Personalization Software by: Platform (Value)
        • 7.2.3.1. Desktop
        • 7.2.3.2. Mobile
      • 7.2.4. Global Personalization Software by: Deployment (Value)
        • 7.2.4.1. Cloud-based
        • 7.2.4.2. On-premise
      • 7.2.5. Global Personalization Software by: Features (Value)
        • 7.2.5.1. A/B Testing
        • 7.2.5.2. Abandoned Cart Saver
        • 7.2.5.3. Account-Based Marketing
        • 7.2.5.4. Campaign Segmentation
        • 7.2.5.5. Content Analytics
        • 7.2.5.6. Others
      • 7.2.6. Global Personalization Software Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Netherlands
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Personalization Software: by Application(USD Million)
  • Table 2. Personalization Software Personal Use , by Region USD Million (2016-2021)
  • Table 3. Personalization Software Commercial Use , by Region USD Million (2016-2021)
  • Table 4. Personalization Software: by Pricing Option(USD Million)
  • Table 5. Personalization Software Free Trial , by Region USD Million (2016-2021)
  • Table 6. Personalization Software Monthly Subscription , by Region USD Million (2016-2021)
  • Table 7. Personalization Software Annual Subscription , by Region USD Million (2016-2021)
  • Table 8. Personalization Software One-Time License , by Region USD Million (2016-2021)
  • Table 9. Personalization Software: by Platform(USD Million)
  • Table 10. Personalization Software Desktop , by Region USD Million (2016-2021)
  • Table 11. Personalization Software Mobile , by Region USD Million (2016-2021)
  • Table 12. Personalization Software: by Deployment(USD Million)
  • Table 13. Personalization Software Cloud-based , by Region USD Million (2016-2021)
  • Table 14. Personalization Software On-premise , by Region USD Million (2016-2021)
  • Table 15. Personalization Software: by Features(USD Million)
  • Table 16. Personalization Software A/B Testing , by Region USD Million (2016-2021)
  • Table 17. Personalization Software Abandoned Cart Saver , by Region USD Million (2016-2021)
  • Table 18. Personalization Software Account-Based Marketing , by Region USD Million (2016-2021)
  • Table 19. Personalization Software Campaign Segmentation , by Region USD Million (2016-2021)
  • Table 20. Personalization Software Content Analytics , by Region USD Million (2016-2021)
  • Table 21. Personalization Software Others , by Region USD Million (2016-2021)
  • Table 22. South America Personalization Software, by Country USD Million (2016-2021)
  • Table 23. South America Personalization Software, by Application USD Million (2016-2021)
  • Table 24. South America Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 25. South America Personalization Software, by Platform USD Million (2016-2021)
  • Table 26. South America Personalization Software, by Deployment USD Million (2016-2021)
  • Table 27. South America Personalization Software, by Features USD Million (2016-2021)
  • Table 28. Brazil Personalization Software, by Application USD Million (2016-2021)
  • Table 29. Brazil Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 30. Brazil Personalization Software, by Platform USD Million (2016-2021)
  • Table 31. Brazil Personalization Software, by Deployment USD Million (2016-2021)
  • Table 32. Brazil Personalization Software, by Features USD Million (2016-2021)
  • Table 33. Argentina Personalization Software, by Application USD Million (2016-2021)
  • Table 34. Argentina Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 35. Argentina Personalization Software, by Platform USD Million (2016-2021)
  • Table 36. Argentina Personalization Software, by Deployment USD Million (2016-2021)
  • Table 37. Argentina Personalization Software, by Features USD Million (2016-2021)
  • Table 38. Rest of South America Personalization Software, by Application USD Million (2016-2021)
  • Table 39. Rest of South America Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 40. Rest of South America Personalization Software, by Platform USD Million (2016-2021)
  • Table 41. Rest of South America Personalization Software, by Deployment USD Million (2016-2021)
  • Table 42. Rest of South America Personalization Software, by Features USD Million (2016-2021)
  • Table 43. Asia Pacific Personalization Software, by Country USD Million (2016-2021)
  • Table 44. Asia Pacific Personalization Software, by Application USD Million (2016-2021)
  • Table 45. Asia Pacific Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 46. Asia Pacific Personalization Software, by Platform USD Million (2016-2021)
  • Table 47. Asia Pacific Personalization Software, by Deployment USD Million (2016-2021)
  • Table 48. Asia Pacific Personalization Software, by Features USD Million (2016-2021)
  • Table 49. China Personalization Software, by Application USD Million (2016-2021)
  • Table 50. China Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 51. China Personalization Software, by Platform USD Million (2016-2021)
  • Table 52. China Personalization Software, by Deployment USD Million (2016-2021)
  • Table 53. China Personalization Software, by Features USD Million (2016-2021)
  • Table 54. Japan Personalization Software, by Application USD Million (2016-2021)
  • Table 55. Japan Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 56. Japan Personalization Software, by Platform USD Million (2016-2021)
  • Table 57. Japan Personalization Software, by Deployment USD Million (2016-2021)
  • Table 58. Japan Personalization Software, by Features USD Million (2016-2021)
  • Table 59. India Personalization Software, by Application USD Million (2016-2021)
  • Table 60. India Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 61. India Personalization Software, by Platform USD Million (2016-2021)
  • Table 62. India Personalization Software, by Deployment USD Million (2016-2021)
  • Table 63. India Personalization Software, by Features USD Million (2016-2021)
  • Table 64. South Korea Personalization Software, by Application USD Million (2016-2021)
  • Table 65. South Korea Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 66. South Korea Personalization Software, by Platform USD Million (2016-2021)
  • Table 67. South Korea Personalization Software, by Deployment USD Million (2016-2021)
  • Table 68. South Korea Personalization Software, by Features USD Million (2016-2021)
  • Table 69. Taiwan Personalization Software, by Application USD Million (2016-2021)
  • Table 70. Taiwan Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 71. Taiwan Personalization Software, by Platform USD Million (2016-2021)
  • Table 72. Taiwan Personalization Software, by Deployment USD Million (2016-2021)
  • Table 73. Taiwan Personalization Software, by Features USD Million (2016-2021)
  • Table 74. Australia Personalization Software, by Application USD Million (2016-2021)
  • Table 75. Australia Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 76. Australia Personalization Software, by Platform USD Million (2016-2021)
  • Table 77. Australia Personalization Software, by Deployment USD Million (2016-2021)
  • Table 78. Australia Personalization Software, by Features USD Million (2016-2021)
  • Table 79. Rest of Asia-Pacific Personalization Software, by Application USD Million (2016-2021)
  • Table 80. Rest of Asia-Pacific Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 81. Rest of Asia-Pacific Personalization Software, by Platform USD Million (2016-2021)
  • Table 82. Rest of Asia-Pacific Personalization Software, by Deployment USD Million (2016-2021)
  • Table 83. Rest of Asia-Pacific Personalization Software, by Features USD Million (2016-2021)
  • Table 84. Europe Personalization Software, by Country USD Million (2016-2021)
  • Table 85. Europe Personalization Software, by Application USD Million (2016-2021)
  • Table 86. Europe Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 87. Europe Personalization Software, by Platform USD Million (2016-2021)
  • Table 88. Europe Personalization Software, by Deployment USD Million (2016-2021)
  • Table 89. Europe Personalization Software, by Features USD Million (2016-2021)
  • Table 90. Germany Personalization Software, by Application USD Million (2016-2021)
  • Table 91. Germany Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 92. Germany Personalization Software, by Platform USD Million (2016-2021)
  • Table 93. Germany Personalization Software, by Deployment USD Million (2016-2021)
  • Table 94. Germany Personalization Software, by Features USD Million (2016-2021)
  • Table 95. France Personalization Software, by Application USD Million (2016-2021)
  • Table 96. France Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 97. France Personalization Software, by Platform USD Million (2016-2021)
  • Table 98. France Personalization Software, by Deployment USD Million (2016-2021)
  • Table 99. France Personalization Software, by Features USD Million (2016-2021)
  • Table 100. Italy Personalization Software, by Application USD Million (2016-2021)
  • Table 101. Italy Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 102. Italy Personalization Software, by Platform USD Million (2016-2021)
  • Table 103. Italy Personalization Software, by Deployment USD Million (2016-2021)
  • Table 104. Italy Personalization Software, by Features USD Million (2016-2021)
  • Table 105. United Kingdom Personalization Software, by Application USD Million (2016-2021)
  • Table 106. United Kingdom Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 107. United Kingdom Personalization Software, by Platform USD Million (2016-2021)
  • Table 108. United Kingdom Personalization Software, by Deployment USD Million (2016-2021)
  • Table 109. United Kingdom Personalization Software, by Features USD Million (2016-2021)
  • Table 110. Netherlands Personalization Software, by Application USD Million (2016-2021)
  • Table 111. Netherlands Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 112. Netherlands Personalization Software, by Platform USD Million (2016-2021)
  • Table 113. Netherlands Personalization Software, by Deployment USD Million (2016-2021)
  • Table 114. Netherlands Personalization Software, by Features USD Million (2016-2021)
  • Table 115. Rest of Europe Personalization Software, by Application USD Million (2016-2021)
  • Table 116. Rest of Europe Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 117. Rest of Europe Personalization Software, by Platform USD Million (2016-2021)
  • Table 118. Rest of Europe Personalization Software, by Deployment USD Million (2016-2021)
  • Table 119. Rest of Europe Personalization Software, by Features USD Million (2016-2021)
  • Table 120. MEA Personalization Software, by Country USD Million (2016-2021)
  • Table 121. MEA Personalization Software, by Application USD Million (2016-2021)
  • Table 122. MEA Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 123. MEA Personalization Software, by Platform USD Million (2016-2021)
  • Table 124. MEA Personalization Software, by Deployment USD Million (2016-2021)
  • Table 125. MEA Personalization Software, by Features USD Million (2016-2021)
  • Table 126. Middle East Personalization Software, by Application USD Million (2016-2021)
  • Table 127. Middle East Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 128. Middle East Personalization Software, by Platform USD Million (2016-2021)
  • Table 129. Middle East Personalization Software, by Deployment USD Million (2016-2021)
  • Table 130. Middle East Personalization Software, by Features USD Million (2016-2021)
  • Table 131. Africa Personalization Software, by Application USD Million (2016-2021)
  • Table 132. Africa Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 133. Africa Personalization Software, by Platform USD Million (2016-2021)
  • Table 134. Africa Personalization Software, by Deployment USD Million (2016-2021)
  • Table 135. Africa Personalization Software, by Features USD Million (2016-2021)
  • Table 136. North America Personalization Software, by Country USD Million (2016-2021)
  • Table 137. North America Personalization Software, by Application USD Million (2016-2021)
  • Table 138. North America Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 139. North America Personalization Software, by Platform USD Million (2016-2021)
  • Table 140. North America Personalization Software, by Deployment USD Million (2016-2021)
  • Table 141. North America Personalization Software, by Features USD Million (2016-2021)
  • Table 142. United States Personalization Software, by Application USD Million (2016-2021)
  • Table 143. United States Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 144. United States Personalization Software, by Platform USD Million (2016-2021)
  • Table 145. United States Personalization Software, by Deployment USD Million (2016-2021)
  • Table 146. United States Personalization Software, by Features USD Million (2016-2021)
  • Table 147. Canada Personalization Software, by Application USD Million (2016-2021)
  • Table 148. Canada Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 149. Canada Personalization Software, by Platform USD Million (2016-2021)
  • Table 150. Canada Personalization Software, by Deployment USD Million (2016-2021)
  • Table 151. Canada Personalization Software, by Features USD Million (2016-2021)
  • Table 152. Mexico Personalization Software, by Application USD Million (2016-2021)
  • Table 153. Mexico Personalization Software, by Pricing Option USD Million (2016-2021)
  • Table 154. Mexico Personalization Software, by Platform USD Million (2016-2021)
  • Table 155. Mexico Personalization Software, by Deployment USD Million (2016-2021)
  • Table 156. Mexico Personalization Software, by Features USD Million (2016-2021)
  • Table 157. Company Basic Information, Sales Area and Its Competitors
  • Table 158. Company Basic Information, Sales Area and Its Competitors
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Company Basic Information, Sales Area and Its Competitors
  • Table 162. Company Basic Information, Sales Area and Its Competitors
  • Table 163. Company Basic Information, Sales Area and Its Competitors
  • Table 164. Company Basic Information, Sales Area and Its Competitors
  • Table 165. Company Basic Information, Sales Area and Its Competitors
  • Table 166. Company Basic Information, Sales Area and Its Competitors
  • Table 167. Company Basic Information, Sales Area and Its Competitors
  • Table 168. Personalization Software: by Application(USD Million)
  • Table 169. Personalization Software Personal Use , by Region USD Million (2022-2027)
  • Table 170. Personalization Software Commercial Use , by Region USD Million (2022-2027)
  • Table 171. Personalization Software: by Pricing Option(USD Million)
  • Table 172. Personalization Software Free Trial , by Region USD Million (2022-2027)
  • Table 173. Personalization Software Monthly Subscription , by Region USD Million (2022-2027)
  • Table 174. Personalization Software Annual Subscription , by Region USD Million (2022-2027)
  • Table 175. Personalization Software One-Time License , by Region USD Million (2022-2027)
  • Table 176. Personalization Software: by Platform(USD Million)
  • Table 177. Personalization Software Desktop , by Region USD Million (2022-2027)
  • Table 178. Personalization Software Mobile , by Region USD Million (2022-2027)
  • Table 179. Personalization Software: by Deployment(USD Million)
  • Table 180. Personalization Software Cloud-based , by Region USD Million (2022-2027)
  • Table 181. Personalization Software On-premise , by Region USD Million (2022-2027)
  • Table 182. Personalization Software: by Features(USD Million)
  • Table 183. Personalization Software A/B Testing , by Region USD Million (2022-2027)
  • Table 184. Personalization Software Abandoned Cart Saver , by Region USD Million (2022-2027)
  • Table 185. Personalization Software Account-Based Marketing , by Region USD Million (2022-2027)
  • Table 186. Personalization Software Campaign Segmentation , by Region USD Million (2022-2027)
  • Table 187. Personalization Software Content Analytics , by Region USD Million (2022-2027)
  • Table 188. Personalization Software Others , by Region USD Million (2022-2027)
  • Table 189. South America Personalization Software, by Country USD Million (2022-2027)
  • Table 190. South America Personalization Software, by Application USD Million (2022-2027)
  • Table 191. South America Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 192. South America Personalization Software, by Platform USD Million (2022-2027)
  • Table 193. South America Personalization Software, by Deployment USD Million (2022-2027)
  • Table 194. South America Personalization Software, by Features USD Million (2022-2027)
  • Table 195. Brazil Personalization Software, by Application USD Million (2022-2027)
  • Table 196. Brazil Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 197. Brazil Personalization Software, by Platform USD Million (2022-2027)
  • Table 198. Brazil Personalization Software, by Deployment USD Million (2022-2027)
  • Table 199. Brazil Personalization Software, by Features USD Million (2022-2027)
  • Table 200. Argentina Personalization Software, by Application USD Million (2022-2027)
  • Table 201. Argentina Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 202. Argentina Personalization Software, by Platform USD Million (2022-2027)
  • Table 203. Argentina Personalization Software, by Deployment USD Million (2022-2027)
  • Table 204. Argentina Personalization Software, by Features USD Million (2022-2027)
  • Table 205. Rest of South America Personalization Software, by Application USD Million (2022-2027)
  • Table 206. Rest of South America Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 207. Rest of South America Personalization Software, by Platform USD Million (2022-2027)
  • Table 208. Rest of South America Personalization Software, by Deployment USD Million (2022-2027)
  • Table 209. Rest of South America Personalization Software, by Features USD Million (2022-2027)
  • Table 210. Asia Pacific Personalization Software, by Country USD Million (2022-2027)
  • Table 211. Asia Pacific Personalization Software, by Application USD Million (2022-2027)
  • Table 212. Asia Pacific Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 213. Asia Pacific Personalization Software, by Platform USD Million (2022-2027)
  • Table 214. Asia Pacific Personalization Software, by Deployment USD Million (2022-2027)
  • Table 215. Asia Pacific Personalization Software, by Features USD Million (2022-2027)
  • Table 216. China Personalization Software, by Application USD Million (2022-2027)
  • Table 217. China Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 218. China Personalization Software, by Platform USD Million (2022-2027)
  • Table 219. China Personalization Software, by Deployment USD Million (2022-2027)
  • Table 220. China Personalization Software, by Features USD Million (2022-2027)
  • Table 221. Japan Personalization Software, by Application USD Million (2022-2027)
  • Table 222. Japan Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 223. Japan Personalization Software, by Platform USD Million (2022-2027)
  • Table 224. Japan Personalization Software, by Deployment USD Million (2022-2027)
  • Table 225. Japan Personalization Software, by Features USD Million (2022-2027)
  • Table 226. India Personalization Software, by Application USD Million (2022-2027)
  • Table 227. India Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 228. India Personalization Software, by Platform USD Million (2022-2027)
  • Table 229. India Personalization Software, by Deployment USD Million (2022-2027)
  • Table 230. India Personalization Software, by Features USD Million (2022-2027)
  • Table 231. South Korea Personalization Software, by Application USD Million (2022-2027)
  • Table 232. South Korea Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 233. South Korea Personalization Software, by Platform USD Million (2022-2027)
  • Table 234. South Korea Personalization Software, by Deployment USD Million (2022-2027)
  • Table 235. South Korea Personalization Software, by Features USD Million (2022-2027)
  • Table 236. Taiwan Personalization Software, by Application USD Million (2022-2027)
  • Table 237. Taiwan Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 238. Taiwan Personalization Software, by Platform USD Million (2022-2027)
  • Table 239. Taiwan Personalization Software, by Deployment USD Million (2022-2027)
  • Table 240. Taiwan Personalization Software, by Features USD Million (2022-2027)
  • Table 241. Australia Personalization Software, by Application USD Million (2022-2027)
  • Table 242. Australia Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 243. Australia Personalization Software, by Platform USD Million (2022-2027)
  • Table 244. Australia Personalization Software, by Deployment USD Million (2022-2027)
  • Table 245. Australia Personalization Software, by Features USD Million (2022-2027)
  • Table 246. Rest of Asia-Pacific Personalization Software, by Application USD Million (2022-2027)
  • Table 247. Rest of Asia-Pacific Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 248. Rest of Asia-Pacific Personalization Software, by Platform USD Million (2022-2027)
  • Table 249. Rest of Asia-Pacific Personalization Software, by Deployment USD Million (2022-2027)
  • Table 250. Rest of Asia-Pacific Personalization Software, by Features USD Million (2022-2027)
  • Table 251. Europe Personalization Software, by Country USD Million (2022-2027)
  • Table 252. Europe Personalization Software, by Application USD Million (2022-2027)
  • Table 253. Europe Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 254. Europe Personalization Software, by Platform USD Million (2022-2027)
  • Table 255. Europe Personalization Software, by Deployment USD Million (2022-2027)
  • Table 256. Europe Personalization Software, by Features USD Million (2022-2027)
  • Table 257. Germany Personalization Software, by Application USD Million (2022-2027)
  • Table 258. Germany Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 259. Germany Personalization Software, by Platform USD Million (2022-2027)
  • Table 260. Germany Personalization Software, by Deployment USD Million (2022-2027)
  • Table 261. Germany Personalization Software, by Features USD Million (2022-2027)
  • Table 262. France Personalization Software, by Application USD Million (2022-2027)
  • Table 263. France Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 264. France Personalization Software, by Platform USD Million (2022-2027)
  • Table 265. France Personalization Software, by Deployment USD Million (2022-2027)
  • Table 266. France Personalization Software, by Features USD Million (2022-2027)
  • Table 267. Italy Personalization Software, by Application USD Million (2022-2027)
  • Table 268. Italy Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 269. Italy Personalization Software, by Platform USD Million (2022-2027)
  • Table 270. Italy Personalization Software, by Deployment USD Million (2022-2027)
  • Table 271. Italy Personalization Software, by Features USD Million (2022-2027)
  • Table 272. United Kingdom Personalization Software, by Application USD Million (2022-2027)
  • Table 273. United Kingdom Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 274. United Kingdom Personalization Software, by Platform USD Million (2022-2027)
  • Table 275. United Kingdom Personalization Software, by Deployment USD Million (2022-2027)
  • Table 276. United Kingdom Personalization Software, by Features USD Million (2022-2027)
  • Table 277. Netherlands Personalization Software, by Application USD Million (2022-2027)
  • Table 278. Netherlands Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 279. Netherlands Personalization Software, by Platform USD Million (2022-2027)
  • Table 280. Netherlands Personalization Software, by Deployment USD Million (2022-2027)
  • Table 281. Netherlands Personalization Software, by Features USD Million (2022-2027)
  • Table 282. Rest of Europe Personalization Software, by Application USD Million (2022-2027)
  • Table 283. Rest of Europe Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 284. Rest of Europe Personalization Software, by Platform USD Million (2022-2027)
  • Table 285. Rest of Europe Personalization Software, by Deployment USD Million (2022-2027)
  • Table 286. Rest of Europe Personalization Software, by Features USD Million (2022-2027)
  • Table 287. MEA Personalization Software, by Country USD Million (2022-2027)
  • Table 288. MEA Personalization Software, by Application USD Million (2022-2027)
  • Table 289. MEA Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 290. MEA Personalization Software, by Platform USD Million (2022-2027)
  • Table 291. MEA Personalization Software, by Deployment USD Million (2022-2027)
  • Table 292. MEA Personalization Software, by Features USD Million (2022-2027)
  • Table 293. Middle East Personalization Software, by Application USD Million (2022-2027)
  • Table 294. Middle East Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 295. Middle East Personalization Software, by Platform USD Million (2022-2027)
  • Table 296. Middle East Personalization Software, by Deployment USD Million (2022-2027)
  • Table 297. Middle East Personalization Software, by Features USD Million (2022-2027)
  • Table 298. Africa Personalization Software, by Application USD Million (2022-2027)
  • Table 299. Africa Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 300. Africa Personalization Software, by Platform USD Million (2022-2027)
  • Table 301. Africa Personalization Software, by Deployment USD Million (2022-2027)
  • Table 302. Africa Personalization Software, by Features USD Million (2022-2027)
  • Table 303. North America Personalization Software, by Country USD Million (2022-2027)
  • Table 304. North America Personalization Software, by Application USD Million (2022-2027)
  • Table 305. North America Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 306. North America Personalization Software, by Platform USD Million (2022-2027)
  • Table 307. North America Personalization Software, by Deployment USD Million (2022-2027)
  • Table 308. North America Personalization Software, by Features USD Million (2022-2027)
  • Table 309. United States Personalization Software, by Application USD Million (2022-2027)
  • Table 310. United States Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 311. United States Personalization Software, by Platform USD Million (2022-2027)
  • Table 312. United States Personalization Software, by Deployment USD Million (2022-2027)
  • Table 313. United States Personalization Software, by Features USD Million (2022-2027)
  • Table 314. Canada Personalization Software, by Application USD Million (2022-2027)
  • Table 315. Canada Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 316. Canada Personalization Software, by Platform USD Million (2022-2027)
  • Table 317. Canada Personalization Software, by Deployment USD Million (2022-2027)
  • Table 318. Canada Personalization Software, by Features USD Million (2022-2027)
  • Table 319. Mexico Personalization Software, by Application USD Million (2022-2027)
  • Table 320. Mexico Personalization Software, by Pricing Option USD Million (2022-2027)
  • Table 321. Mexico Personalization Software, by Platform USD Million (2022-2027)
  • Table 322. Mexico Personalization Software, by Deployment USD Million (2022-2027)
  • Table 323. Mexico Personalization Software, by Features USD Million (2022-2027)
  • Table 324. Research Programs/Design for This Report
  • Table 325. Key Data Information from Secondary Sources
  • Table 326. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Personalization Software: by Application USD Million (2016-2021)
  • Figure 5. Global Personalization Software: by Pricing Option USD Million (2016-2021)
  • Figure 6. Global Personalization Software: by Platform USD Million (2016-2021)
  • Figure 7. Global Personalization Software: by Deployment USD Million (2016-2021)
  • Figure 8. Global Personalization Software: by Features USD Million (2016-2021)
  • Figure 9. South America Personalization Software Share (%), by Country
  • Figure 10. Asia Pacific Personalization Software Share (%), by Country
  • Figure 11. Europe Personalization Software Share (%), by Country
  • Figure 12. MEA Personalization Software Share (%), by Country
  • Figure 13. North America Personalization Software Share (%), by Country
  • Figure 14. Global Personalization Software share by Players 2021 (%)
  • Figure 15. Global Personalization Software share by Players (Top 3) 2021(%)
  • Figure 16. Global Personalization Software share by Players (Top 5) 2021(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Dynamic Yield (United States) Revenue, Net Income and Gross profit
  • Figure 19. Dynamic Yield (United States) Revenue: by Geography 2021
  • Figure 20. Optimizely (United States) Revenue, Net Income and Gross profit
  • Figure 21. Optimizely (United States) Revenue: by Geography 2021
  • Figure 22. Kibo Commerce (United States) Revenue, Net Income and Gross profit
  • Figure 23. Kibo Commerce (United States) Revenue: by Geography 2021
  • Figure 24. Eventable, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 25. Eventable, Inc. (United States) Revenue: by Geography 2021
  • Figure 26. Barilliance (United States) Revenue, Net Income and Gross profit
  • Figure 27. Barilliance (United States) Revenue: by Geography 2021
  • Figure 28. Certona Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 29. Certona Corporation (United States) Revenue: by Geography 2021
  • Figure 30. Cxense (Norway) Revenue, Net Income and Gross profit
  • Figure 31. Cxense (Norway) Revenue: by Geography 2021
  • Figure 32. Sitecore (United States) Revenue, Net Income and Gross profit
  • Figure 33. Sitecore (United States) Revenue: by Geography 2021
  • Figure 34. IgnitionOne, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 35. IgnitionOne, Inc (United States) Revenue: by Geography 2021
  • Figure 36. CognitiveScale, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 37. CognitiveScale, Inc. (United States) Revenue: by Geography 2021
  • Figure 38. Findify (Sweden) Revenue, Net Income and Gross profit
  • Figure 39. Findify (Sweden) Revenue: by Geography 2021
  • Figure 40. Global Personalization Software: by Application USD Million (2022-2027)
  • Figure 41. Global Personalization Software: by Pricing Option USD Million (2022-2027)
  • Figure 42. Global Personalization Software: by Platform USD Million (2022-2027)
  • Figure 43. Global Personalization Software: by Deployment USD Million (2022-2027)
  • Figure 44. Global Personalization Software: by Features USD Million (2022-2027)
  • Figure 45. South America Personalization Software Share (%), by Country
  • Figure 46. Asia Pacific Personalization Software Share (%), by Country
  • Figure 47. Europe Personalization Software Share (%), by Country
  • Figure 48. MEA Personalization Software Share (%), by Country
  • Figure 49. North America Personalization Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Dynamic Yield (United States)
  • Optimizely (United States)
  • Kibo Commerce (United States)
  • Eventable, Inc. (United States)
  • Barilliance (United States)
  • Certona Corporation (United States)
  • Cxense (Norway)
  • Sitecore (United States)
  • IgnitionOne, Inc (United States)
  • CognitiveScale, Inc. (United States)
  • Findify (Sweden)
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Key Highlights of Report


Jul 2021 234 Pages 68 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Personalization Software research Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Dynamic Yield (United States), Optimizely (United States), Kibo Commerce (United States), Eventable, Inc. (United States), Barilliance (United States), Certona Corporation (United States), Cxense (Norway), Sitecore (United States), IgnitionOne, Inc (United States), CognitiveScale, Inc. (United States) and Findify (Sweden) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Use of Ai to Personalize Offers in Personalization Software " is seen as one of major influencing trends for Personalization Software Market during projected period 2021-2027.
The Personalization Software market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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