About Rice Cracker
Rice crackers are a nutrient made from rice that is condensed, shaped, or combined into one object, that is getting used as a healthy snack that's keeping people away from unhealthy products like fries, chips, and others. The evolution of rice crackers passed in southeast Asia and is ready from rice grains as well as germ, bran, and endosperm. This product can even be used as a base for alternative ingredients. Rice crackers are offered in numerous flavors like apple cinnamon, chocolate, chicken, caramel, and others.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.9% |
The global market for Rice crackers is fragmented by the global key players owing to the increasing demand for convenience foods in household and commercial aspects. The players should focus on premium packaging and advertising to grow the market share. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Rice Cracker market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kameda Seika (Japan), Sanko Seika (Japan), Iwatsuka Confectionery (Japan), Mochikichi (China), Kuriyamabeika(Befco) (China), Bourbon (France), BonChi (South Korea), Ogurasansou (Japan), Echigoseika (Japan) and Uncle Pop (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Panos (United States), COFCO (China) and Xiaowangzi Food (China).
Segmentation Overview
AMA Research has segmented the market of Global Rice Cracker market by Type (Non-Glutinous Rice Base and Glutinous Rice Base), Application (Household and Commercial) and Region.
On the basis of geography, the market of Rice Cracker has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2023. If we see Market by Sales Channel, the sub-segment i.e. Supermarkets and Hypermarkets will boost the Rice Cracker market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Plastic Jars will boost the Rice Cracker market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Enhancement in Product and Clean Label Manufacturing
Market Growth Drivers:
Rise in Demand for the Complementary Foods for Snacks, Breakfast and Convenience Food in Demand due to Growing Urbanization
Challenges:
Availability of Substitutes in Market
Restraints:
Gluten Allergies and Downside may Hamper the Market
Opportunities:
Rise in Cafes and Restaurants for Fast Foods and Convenience Foods
Market Leaders and their expansionary development strategies
In December 2021, Calbee, a Japanese snack company, announced a collaboration with PEZY, a tech startup, to develop new technologies for the food and agriculture industries. The collaboration aims to create new rice varieties that can be used in the production of rice snacks.
In March 2022, RICHVALE, Calif launched Lundberg Family Farms, a national leader in organic rice products, announces the launch of a new rice cake flavor: Salted Caramel. Unlike any other caramel rice cake on the market, Lundberg’s is made with real caramel. Plus, it’s vegan-friendly and free of additives and artificial flavoring.
Key Target Audience
Rice Cracker Manufacturer, Raw Material Provider, Research Institutes, End-User Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.