About Fortified Cereal
Cereals are widely used as a snack or breakfast that's similar to muesli, usually coated in some form of sugar such as honey to give it a crunchy, chunky texture. The fortification of cereals ensures that it is rich in various nutrients and micronutrients. Increasing disposable income of people and growing awareness about a healthy lifestyle have accelerated the demand for fortified cereals. Breakfast cereals are commonly fortified with vitamin A, vitamin B1, B2, B3, B6, B12, vitamin D, iron, zinc, and calcium.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 11.2% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fortified Cereal market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kellogg's (United States), Nestle (Switzerland), General Mills (United States), Quaker Oats Company (United States), True Elements (India), Post Consumer Brands (United States), Food For Life (United States), Abbott Nutrition (United States), MuscleBlaze (India) and Yogabars (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fortified Cereal market by Type (Gluten-Free, Keto-Friendly and Others), Application (Direct Consumption and Food Industry) and Region.
On the basis of geography, the market of Fortified Cereal has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Ingredients, the sub-segment i.e. Wheat will boost the Fortified Cereal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Fortified Cereal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Launch of New Cereals and Increasing Vitamin D Fortification to Attract New Consumers
Market Growth Drivers:
Increasing Health Conscious Population Across the Globe and Increasing Demand for Healthy and Low-Calorie Breakfast for Weight Loss and Weight Management
Challenges:
High Consumption of Cereals May Increase the Risk of Chronic Health Conditions
Restraints:
Intense Competition in the Market Due to Convenient Alternatives and Skipping Breakfast
Opportunities:
Increased Adoption of Healthy, Natural, and Nutritious Ingredients for Breakfast and Snacks in Most Developed Countries
Market Leaders and their expansionary development strategies
In August 2023, Kellogg's and Post Holdings announced a potential merger, creating a cereal giant with brands like Frosted Flakes, Raisin Bran, and Honey Bunches of Oats. The deal is still awaiting regulatory approval.
In November 2023, Post Holdings launched Grape-Nuts Protein Clusters, a new cereal with 12 grams of protein per serving. The launch of Grape-Nuts Protein Clusters is part of a trend towards high-protein cereals. This trend is being driven by consumers' increasing demand for protein-rich foods.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Fortified Cereal Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, Government Bodies and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.