About Maca Powder
Maca Powder is derived of the Maca plant which has its origins to the Andes Mountains. The maca plant is also known as Lepidium meyenii. The roots of the maca plant are dried and grinded into powder. The consumption of the maca powder is said to increase the libido, fertility in men, mood booster as well as sports and energy performance enhancer. Maca powder is available in raw as well as gelatinized format. The maca powder is present in the market in black, red and yellow colours. Enhanced focus on immunity boosting ingredients and products especially after the recent covid pandemic has led to the growth of the maca powder. Geographically, North America and South America are the biggest market of the maca powder.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The recent pandemic has led to the surge of the demand for immune boosting ingredients and food products thus leading to the growth of the maca powder. Rising Organic culture as well as rise of health consciousness and gym culture too has had significant impact on the growth of the maca powder. Currently, North America and South America are the two prominent markets of the maca powder. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Maca Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nutrality Superfoods S.L (Spain), Amazon Andes Export SAC (Peru), Greenlife Biotechnology (India), Cosmic Nutracos Solutions Private Limited (India), Feel Good Organics (United States), Xi’an Fengzu Biological Technology (China), Herbo Nutra (India) and The Maca Team, LLC (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Naturya (United Kingdom) and The Organique Co. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Maca Powder market by Type (Raw/Regular Maca Powder and Gelatinized Maca Powder), Application (Pharmaceutical, Therapeutic, Nutritional Powders, Bakery Products, Beverages and Others) and Region.
On the basis of geography, the market of Maca Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel , the sub-segment i.e. Online {E-Commerce Stores} will boost the Maca Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Colour, the sub-segment i.e. Black will boost the Maca Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Therapeutics and Pharmaceutical Segments Account for Largest Market Share
Market Growth Drivers:
Enhanced Focus on Improving the Immunity and Growth of the Gym Culture and Rise of Health Consciousness
Challenges:
Less Awareness about the Presence of the Products
Restraints:
Presence of Adulteration and Contamination of Products
Opportunities:
Developing Countries Present Huge Opportunity to Expand
In April 2015, FoodState, Inc.’s MegaFood brand of whole food supplements has launched two new Nutrient Booster Powders made with maca: Daily Maca PlusWomen Over 40 and Daily Maca Plus Men Over 40. The products have been formulated with maca and synergistic herbs, including black cohosh for women and saw palmetto for men, to help support changes that come with aging.
Key Target Audience
Maca Powder Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.