About Application Virtualization
The global Application Virtualization market is expected to witness high demand in the forecasted period due to the vast application and adoption of changing technologies have increased the demand for cloud-based services to be an important platform such as platform as a service (PaaS), software as a service (SaaS), and infrastructure as a service (IaaS). Application virtualization is a software technology that encloses computer programs from the underlying operating system on which it is performed. Application virtualization can be used without combining it with desktop virtualization on laptops or computers. Application virtualization is utilized by enterprises for better implementation, speed, efficiency, and operational process improvement.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Billion) |
CAGR | 15.3% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Application Virtualization market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Microsoft (United States), Symantec Corporation (United States), VMware (United States), Citrix Systems (United States), Red Hat (United States), Dell (United States), Oracle (United States), Google (United States), Micro Focus (United Kingdom), Parallels International (United States), Systancia (France) and Sap (Germany) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Accops (India), NComputing (South Korea), Sangfor Technologies (China) and NextAxiom Technology (United States).
Segmentation Overview
AMA Research has segmented the market of Global Application Virtualization market by Type (Remote Application Virtualization and Streaming Application Virtualization), Application (Application Management [Portal Monitoring, Database Monitoring, Server Monitoring, System Management, Others], Security Virtualization, Business Functionalities, Digital Asset System, Content Management System, Supply Chain Management and Others) and Region.
On the basis of geography, the market of Application Virtualization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. Public Cloud will boost the Application Virtualization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small and Medium-sized Enterprises (SMEs) will boost the Application Virtualization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Banking, Financial Services, and Insurance (BFSI) will boost the Application Virtualization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solution [Agent Based Solution, Agent Less Solution] will boost the Application Virtualization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Ability to Simplify the Application Life Cycle Management Process and Increase in the Implementation of Third Party Platform by Business for Implementation of Applications
Market Growth Drivers:
The Requirement for Alternatives to the Lengthy Application Installation Process and Increasing Demand due to the Technological Conveyance
Challenges:
Lack of Awareness About Application Virtualization Technologies Among End Users
Restraints:
The Growing Application Security Concerns in Virtualized World and Performance Concerns Over Data Transfer and Retrieval From Multiple Locations
Opportunities:
Growing Demand for Virtualization and Increasing Adoption of Cloud-Based Technologies in SMEs
Market Leaders and their expansionary development strategies
On 13th January 2020, Citrix Systems, Inc. has announced the launch of Citrix® Analytics for Performance, a next-generation service that goes beyond monitoring server-side infrastructure, and enables IT administrators to identify performance issues at the individual user level and proactively address them to deliver a superior experience that engages employees and keeps them happy and productive.
On 17th January 2019, Symantec introduced a new Symantec SSL Visibility Appliance (SSLV) v5.0 – an encrypted traffic management solution as a virtual appliance. SSLV v5.0 is an on-premise virtual appliance for dedicated Secure Sockets Layer (SSL)/Transport Layer Security (TLS) inspection.
Key Target Audience
Application Virtualization Solution Providers, Government Regulatory Bodies, Private Research Organizations, Government Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.