Industry Background:
Partner relationship management software is designed to enhance communications between companies and their business partners. Business partners may include distributors, suppliers, and resellers. These type of software’s allows businesses to make data like marketing materials, shipping schedules, or pricing data available to partners, often through a partner extranet. Partner relationship management is sometimes thought to be a subset of customer relationship management.This growth is primarily driven by The Growing Demand for PRM Software from Manufacturing & Retail Sector
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Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Volume Unit | N |
Value Unit | USD (Million) |
Key Companies in Study | Salesforce.com (United States), IBM (United States), Oracle Corporation (United States), LogicBay Corporation (United States), Allbound, Inc. (United States), Magentrix Corp. (Canada), SAP SE (Germany), Impartner (United States), SPS Commerce, Inc. (United States), E2open (United States) and Zift Solutions (United States) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Internet Software & Services sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Salesforce.com (United States), IBM (United States), Oracle Corporation (United States), LogicBay Corporation (United States), Allbound, Inc. (United States), Magentrix Corp. (Canada), SAP SE (Germany), Impartner (United States), SPS Commerce, Inc. (United States), E2open (United States) and Zift Solutions (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In 2022, Kiflo has released a new update called Bee Release. The new update provides customizable dashboards for various partners, basic tools for profitable rides, organizations and more., In 2021, Zinfi Technologies has announced a new release of advanced features for channel organizations, making partner relationship management easier and more productive while at the same time. and On 2 May 2019, Impartner, leading Partner Relationship Management (PRM) providers, announced a collaboration with Microsoft to offer an integrated technology solution to help customers accelerate both direct and indirect sales from within a single console. In support of the collaboration, Impartner is launching Impartner PRM for Microsoft Dynamics 365, which is specifically tailored to integrate tightly with Microsoft’s Customer Relationship Management solution at a native level and provide channel marketing and sales professionals with a clean, integrated master view of their channel success.
On 8 June 2018, Impartner, the foremost Partner Relationship Management (PRM) solution, announced it has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. and On 31 May 2017, Salesforce, the global leader in CRM, announced Sales Cloud Partner Relationship Management (PRM), a new sales app that will empower companies to turbocharge channel sales. With one-third of the average company’s revenue coming from partners—and more than two-thirds of revenues for companies in high-tech, manufacturing, and telecom— it is critical to arm every partner, distributor and reseller with the personalized tools and information they need to sell smarter and faster.
Partner Relationship Management Software Market Dynamics:
Attributes | Details |
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Growth Drivers | - The Growing Demand for PRM Software from Manufacturing & Retail Sector
- Helps Channel Managers Streamline All of Their Partner Sales Processes and Minimize Duplication within the Business
- Retailers Can Leverage Automation to Facilitate A Partnership Program That Enables Growth
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Influencing Trends | - Business Intelligence for Channel Performance Visibility
- The Influence of the Cloud
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Restraints | - Lack Of Technical Skills Professionals
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Road Blocks / Challenges | - Lack of awareness regarding Partner Relationship Management Software
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Gaps & Opportunities | - CRM-PRM Hybridization
- True Next-Generation Partner Extranets
- The Growth Opportunities from Developing Countries
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AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Partner Relationship Management Software Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the medium utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Partner Relationship Management Software Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols:
By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, SEC filings of Partner Relationship Management Software players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Partner Relationship Management Software Study Sheds Light on
The Partner Relationship Management Software Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Partner Relationship Management Software industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Partner Relationship Management Software industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.