About Membership Software
Membership software simplifies the management process of member-based organizations such as clubs, gyms, educational institutes, etc. It is designed to save, host, edit and maintain the member data such as their contact details, interactions, dues, payments and their type of subscription. This software helps small size business to automate their process and send mass messages and emails to the member lists at once. The more advanced version of the membership software allows capabilities like fundraising, promoting and scheduling the events.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Membership Software market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Membership Software Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that Canadian Players will contribute the maximum growth to Global Membership Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Everyaction Inc. (United States), ClubExpress (United States), GrowthZone (United States), Member365 (Canada), GO Figure Inc. (United States), MemberClicks, LLC (United States), Wild Apricot Inc. (Canada), SilkStart Technology Inc. (Canada), Star Chapter LLC (United States), MemberNova (Canada) and Silent Partner Software Inc (Sumac) (Canada) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are EventBank (United States), Zen Planner, LLC (United States), RegPack, Inc. (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Membership Software market by Type (Club Management Platform and Association Management Platform), Application (Non-Profit Organisations, Clubs and Associations, Schools and Educational Institutions and Others) and Region.
On the basis of geography, the market of Membership Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Verticals, the sub-segment i.e. Real Estate Industry will boost the Membership Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Membership Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Use of Membership Softwares in Various Clubs and Technological Advancements in Membership Software
Market Growth Drivers:
The increasing demand for easy membership management in various organizations that works on members basis. They need membership software to easily manage the member’s information and also help in sending automatic notifications for any event scheduled. It allows them to send mass promos and discounts to loyal customers along with providing automatic renewals of membership plans and easily customizable facility
Challenges:
Technical Issues with Connectivity and Other Complexities
Restraints:
Risk of Cyber Thefts Associated with Software Might Hinder the Market Growth and Regulatory Compliance involved with Management Related Software
Opportunities:
Surging Demand for Membership Software in Mobile Application
Market Leaders and their expansionary development strategies
In March 2022, Membership-management software company, Clubessential Holdings, announced the acquisition of The Assistant Company (TAC), the industry leader in spa and activity software. Following the acquisition of Exerp in May 2021, and Innovatise in February 2022, Clubessential Holdings has further expanded its European business footprint.
In May 2019, EveryAction which is the leading provider of software to over 15,000 nonprofits, they have announced its acquisition of ActionKit. They have followed the strategy of collecting people who create SaaS products that provide maximum value to the nonprofit organization. ActionKit used to offer a digital toolset known for its innovative and powerful features used by many larger organizations. This acquisition will now provide maximum value to the nonprofit organizations.
Key Target Audience
Membership Software Developers and Providers, Research and Development, Potential Investors, Industry Associations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.