Global Search and Content Analytics Market Overview:
Search and content analytics defines a family of technologies that processes digital content and user behavior in consuming and engaging with content including documents, news sites, customer conversations, and social network discussions to answer specific questions. It helps organizations to derive new business understanding and visibility from the content and context of unstructured information. It uses natural language queries, trends analysis, contextual discovery, and predictive analytics to uncover patterns and trends around a company’s unstructured content.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Increasing Applications of Online Services
Market Growth Drivers:
Increasing Demand of Search and Content Analytics Tools and Services from Various Organizations
Restraints:
Search and Content Analytics can be Time Consuming, Complex, and Labor-intensive
Opportunities:
Opportunities in BFSI Sector coupled with Rising Adoption of Online Services
Competitive Landscape:
Global Search and Content Analytics is a fragmented market due to the presence of various players. The players are investing more in mergers and acquisitions to enhance their market presence. The companies are planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Some of the key players profiled in the report are Content Analytics, Inc. (United States), International Business Machines Corporation (United States), Accenture (Ireland), SEMrush (United States), Google (United States), Bitly, Inc. (United States), Rebrandly (Ireland), Ahrefs (Singapore) and BL.INK (United States). Additionally, following companies can also be profiled that are part of our coverage like Parse.ly (United States) and Contently (United States). Considering Market by Enterprise Size, the sub-segment i.e. SMEs will boost the Search and Content Analytics market. Considering Market by Verticals, the sub-segment i.e. IT and Telecom will boost the Search and Content Analytics market.
Latest Market Insights:
In 8th February 2021, Parse.ly was acquired by WPVIP. The combination can provide an unparalleled enterprise content management, commerce, and analytics platform with best-in-class content creation agility and the insights to understand the impact of those digital experiences.
In 2020, Google has unveiled a new version of google analytics named Google Analytics 4. The new launch helped to get better ROI from marketing for the long term.
What Can be Explored with the Search and Content Analytics Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Search and Content Analytics Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Search and Content Analytics
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Search and Content Analytics market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Search and Content Analytics market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Search and Content Analytics Providers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.