Global Ad Tech Software

Ad Tech Software Comprehensive Study by Application (Affiliate Marketing, Search Advertising, Social Media Marketing, Email Marketing, Content Marketing, Website/Landing Page, Paid Display, Search Engine Optimization, Others), Enterprise Size (Small & Medium Enterprises, Large Enterprises), Industry Verticals (BFSI, Retail, IT & Telecom, Media & Entertainment, Automotive & Transportation, Government, Others), Deployment (On-Premise, Cloud-based) Players and Region - Global Market Outlook to 2030

Ad Tech Software Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 14.3%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Ad Tech Software Market Scope?
The global ad tech software market is expected to witness significant growth during the forecast period of 2019-2020, according to the AMA study. This is owing to rising global advertisement investments and increasing demand for online advertisement due to rising digital marketing activities. Moreover, the digital transformation of different industry verticals in order to transform their marketing and operational processes in order to remain competitive in the market is another major factor aiding into the growth of the market.

Influencing Trend:
Increasing Adoption of Online Advertisement

Market Growth Drivers:
Rising Global Advertisement Investments and Increasing Demand for Online Advertisement Due to Rising Digital Marketing Activities

Challenges:
The Threat of Advertisement Fraud

Restraints:
High Cost of Advertisement

Opportunities:
Digital Transformation of Industry Verticals and Growing Adoption of Artificial Intelligence In Advertisment Technologies

The Ad Tech Software market study is being classified, by Application and major geographies with country level break-up.

The global ad tech software market is highly fragmented with the presence of more than 100 players across the world. The vendors in this market are focusing on developing new and innovative solutions to cater to the market's burgeoning demand for advertisement solutions. Moreover, companies are also focusing on spreading awareness of digital marketing. For instance, in February 2020, The Trade Desk announced the launch of its new advertising campaign which will run on digital media including connected TVs during major events such as college basketball in March 2020. Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Ad Tech Software market throughout the predicted period.

Adoppler LLC (Belarus), Criteo (France), NextRoll, Inc. (United States), Google LLC (United States), MediaMath, Inc. (United States), Adobe (United States), AppNexus (United States), The Trade Desk (United States), InMobi (India), Amobee, Inc. (United States) and Adform (Denmark) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are IgnitionOne, Kenshoo, Quantcast, Centro, Xaxis, Sizmek, FlashTalking and Visto.

Segmentation Analysis
Analyst at AMA have segmented the market study of Global Ad Tech Software market by Type, Application and Region.

On the basis of geography, the market of Ad Tech Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region hold largest market share in the year 2023.

Market Influencers and their Development Strategies
In August 2018, Amobee announced that it has completed the acquisition of assets from Videology which is one of the leading providers of advanced TV and video advertising.
In September 2019, AdRoll Group renamed its name to NextRoll to reflect the company's focus towards ad retargeting> Furthermore in 2019, the company also launched RollWorks and NextRoll Platform Services which offers B2B marketing tools.


Key Target Audience
Ad Tech Software Developers, New Entrants/Investors, Analysts and Strategic Business Planners and Providers, Venture Capitalists and Private Equity Firms and Government Regulatory and Research Organizations

Ad Tech Software Market Study: Important Years
AttributesDetails
Study Period2018-2030
Base Year2023
Forecast Period2024-2030
Historical Period2018-2023
UnitValue (USD Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility


Major Highlights of Market Study

Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in Ad Tech Software Market.

Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.

Forces & Market Dynamics: Growth drivers, restraints & opportunities available in Ad Tech Software industry is examined with reference relevant market sectors and sub-sectors.

Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.

To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.

Report Objectives / Segmentation Covered

By Application
  • Affiliate Marketing
  • Search Advertising
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Website/Landing Page
  • Paid Display
  • Search Engine Optimization
  • Others
By Enterprise Size
  • Small & Medium Enterprises
  • Large Enterprises

By Industry Verticals
  • BFSI
  • Retail
  • IT & Telecom
  • Media & Entertainment
  • Automotive & Transportation
  • Government
  • Others

By Deployment
  • On-Premise
  • Cloud-based

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rising Global Advertisement Investments
      • 3.2.2. Increasing Demand for Online Advertisement Due to Rising Digital Marketing Activities
    • 3.3. Market Challenges
      • 3.3.1. The Threat of Advertisement Fraud
    • 3.4. Market Trends
      • 3.4.1. Increasing Adoption of Online Advertisement
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Ad Tech Software, by Application, Enterprise Size, Industry Verticals, Deployment and Region (value and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Ad Tech Software (Value)
      • 5.2.1. Global Ad Tech Software by: Application (Value)
        • 5.2.1.1. Affiliate Marketing
        • 5.2.1.2. Search Advertising
        • 5.2.1.3. Social Media Marketing
        • 5.2.1.4. Email Marketing
        • 5.2.1.5. Content Marketing
        • 5.2.1.6. Website/Landing Page
        • 5.2.1.7. Paid Display
        • 5.2.1.8. Search Engine Optimization
        • 5.2.1.9. Others
      • 5.2.2. Global Ad Tech Software by: Enterprise Size (Value)
        • 5.2.2.1. Small & Medium Enterprises
        • 5.2.2.2. Large Enterprises
      • 5.2.3. Global Ad Tech Software by: Industry Verticals (Value)
        • 5.2.3.1. BFSI
        • 5.2.3.2. Retail
        • 5.2.3.3. IT & Telecom
        • 5.2.3.4. Media & Entertainment
        • 5.2.3.5. Automotive & Transportation
        • 5.2.3.6. Government
        • 5.2.3.7. Others
      • 5.2.4. Global Ad Tech Software by: Deployment (Value)
        • 5.2.4.1. On-Premise
        • 5.2.4.2. Cloud-based
      • 5.2.5. Global Ad Tech Software Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Ad Tech Software (Price)
  • 6. Ad Tech Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Adoppler LLC (Belarus)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Criteo (France)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. NextRoll, Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Google LLC (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. MediaMath, Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Adobe (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. AppNexus (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. The Trade Desk (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. InMobi (India)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Amobee, Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Adform (Denmark)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Ad Tech Software Sale, by Application, Enterprise Size, Industry Verticals, Deployment and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Ad Tech Software (Value)
      • 7.2.1. Global Ad Tech Software by: Application (Value)
        • 7.2.1.1. Affiliate Marketing
        • 7.2.1.2. Search Advertising
        • 7.2.1.3. Social Media Marketing
        • 7.2.1.4. Email Marketing
        • 7.2.1.5. Content Marketing
        • 7.2.1.6. Website/Landing Page
        • 7.2.1.7. Paid Display
        • 7.2.1.8. Search Engine Optimization
        • 7.2.1.9. Others
      • 7.2.2. Global Ad Tech Software by: Enterprise Size (Value)
        • 7.2.2.1. Small & Medium Enterprises
        • 7.2.2.2. Large Enterprises
      • 7.2.3. Global Ad Tech Software by: Industry Verticals (Value)
        • 7.2.3.1. BFSI
        • 7.2.3.2. Retail
        • 7.2.3.3. IT & Telecom
        • 7.2.3.4. Media & Entertainment
        • 7.2.3.5. Automotive & Transportation
        • 7.2.3.6. Government
        • 7.2.3.7. Others
      • 7.2.4. Global Ad Tech Software by: Deployment (Value)
        • 7.2.4.1. On-Premise
        • 7.2.4.2. Cloud-based
      • 7.2.5. Global Ad Tech Software Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Ad Tech Software (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Ad Tech Software: by Application(USD Million)
  • Table 2. Ad Tech Software Affiliate Marketing , by Region USD Million (2018-2023)
  • Table 3. Ad Tech Software Search Advertising , by Region USD Million (2018-2023)
  • Table 4. Ad Tech Software Social Media Marketing , by Region USD Million (2018-2023)
  • Table 5. Ad Tech Software Email Marketing , by Region USD Million (2018-2023)
  • Table 6. Ad Tech Software Content Marketing , by Region USD Million (2018-2023)
  • Table 7. Ad Tech Software Website/Landing Page , by Region USD Million (2018-2023)
  • Table 8. Ad Tech Software Paid Display , by Region USD Million (2018-2023)
  • Table 9. Ad Tech Software Search Engine Optimization , by Region USD Million (2018-2023)
  • Table 10. Ad Tech Software Others , by Region USD Million (2018-2023)
  • Table 11. Ad Tech Software: by Enterprise Size(USD Million)
  • Table 12. Ad Tech Software Small & Medium Enterprises , by Region USD Million (2018-2023)
  • Table 13. Ad Tech Software Large Enterprises , by Region USD Million (2018-2023)
  • Table 14. Ad Tech Software: by Industry Verticals(USD Million)
  • Table 15. Ad Tech Software BFSI , by Region USD Million (2018-2023)
  • Table 16. Ad Tech Software Retail , by Region USD Million (2018-2023)
  • Table 17. Ad Tech Software IT & Telecom , by Region USD Million (2018-2023)
  • Table 18. Ad Tech Software Media & Entertainment , by Region USD Million (2018-2023)
  • Table 19. Ad Tech Software Automotive & Transportation , by Region USD Million (2018-2023)
  • Table 20. Ad Tech Software Government , by Region USD Million (2018-2023)
  • Table 21. Ad Tech Software Others , by Region USD Million (2018-2023)
  • Table 22. Ad Tech Software: by Deployment(USD Million)
  • Table 23. Ad Tech Software On-Premise , by Region USD Million (2018-2023)
  • Table 24. Ad Tech Software Cloud-based , by Region USD Million (2018-2023)
  • Table 25. South America Ad Tech Software, by Country USD Million (2018-2023)
  • Table 26. South America Ad Tech Software, by Application USD Million (2018-2023)
  • Table 27. South America Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 28. South America Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 29. South America Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 30. Brazil Ad Tech Software, by Application USD Million (2018-2023)
  • Table 31. Brazil Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 32. Brazil Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 33. Brazil Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 34. Argentina Ad Tech Software, by Application USD Million (2018-2023)
  • Table 35. Argentina Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 36. Argentina Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 37. Argentina Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 38. Rest of South America Ad Tech Software, by Application USD Million (2018-2023)
  • Table 39. Rest of South America Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 40. Rest of South America Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 41. Rest of South America Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 42. Asia Pacific Ad Tech Software, by Country USD Million (2018-2023)
  • Table 43. Asia Pacific Ad Tech Software, by Application USD Million (2018-2023)
  • Table 44. Asia Pacific Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 45. Asia Pacific Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 46. Asia Pacific Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 47. China Ad Tech Software, by Application USD Million (2018-2023)
  • Table 48. China Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 49. China Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 50. China Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 51. Japan Ad Tech Software, by Application USD Million (2018-2023)
  • Table 52. Japan Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 53. Japan Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 54. Japan Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 55. India Ad Tech Software, by Application USD Million (2018-2023)
  • Table 56. India Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 57. India Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 58. India Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 59. South Korea Ad Tech Software, by Application USD Million (2018-2023)
  • Table 60. South Korea Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 61. South Korea Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 62. South Korea Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 63. Taiwan Ad Tech Software, by Application USD Million (2018-2023)
  • Table 64. Taiwan Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 65. Taiwan Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 66. Taiwan Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 67. Australia Ad Tech Software, by Application USD Million (2018-2023)
  • Table 68. Australia Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 69. Australia Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 70. Australia Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 71. Rest of Asia-Pacific Ad Tech Software, by Application USD Million (2018-2023)
  • Table 72. Rest of Asia-Pacific Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 73. Rest of Asia-Pacific Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 74. Rest of Asia-Pacific Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 75. Europe Ad Tech Software, by Country USD Million (2018-2023)
  • Table 76. Europe Ad Tech Software, by Application USD Million (2018-2023)
  • Table 77. Europe Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 78. Europe Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 79. Europe Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 80. Germany Ad Tech Software, by Application USD Million (2018-2023)
  • Table 81. Germany Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 82. Germany Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 83. Germany Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 84. France Ad Tech Software, by Application USD Million (2018-2023)
  • Table 85. France Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 86. France Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 87. France Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 88. Italy Ad Tech Software, by Application USD Million (2018-2023)
  • Table 89. Italy Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 90. Italy Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 91. Italy Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 92. United Kingdom Ad Tech Software, by Application USD Million (2018-2023)
  • Table 93. United Kingdom Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 94. United Kingdom Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 95. United Kingdom Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 96. Netherlands Ad Tech Software, by Application USD Million (2018-2023)
  • Table 97. Netherlands Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 98. Netherlands Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 99. Netherlands Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 100. Rest of Europe Ad Tech Software, by Application USD Million (2018-2023)
  • Table 101. Rest of Europe Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 102. Rest of Europe Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 103. Rest of Europe Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 104. MEA Ad Tech Software, by Country USD Million (2018-2023)
  • Table 105. MEA Ad Tech Software, by Application USD Million (2018-2023)
  • Table 106. MEA Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 107. MEA Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 108. MEA Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 109. Middle East Ad Tech Software, by Application USD Million (2018-2023)
  • Table 110. Middle East Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 111. Middle East Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 112. Middle East Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 113. Africa Ad Tech Software, by Application USD Million (2018-2023)
  • Table 114. Africa Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 115. Africa Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 116. Africa Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 117. North America Ad Tech Software, by Country USD Million (2018-2023)
  • Table 118. North America Ad Tech Software, by Application USD Million (2018-2023)
  • Table 119. North America Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 120. North America Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 121. North America Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 122. United States Ad Tech Software, by Application USD Million (2018-2023)
  • Table 123. United States Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 124. United States Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 125. United States Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 126. Canada Ad Tech Software, by Application USD Million (2018-2023)
  • Table 127. Canada Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 128. Canada Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 129. Canada Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 130. Mexico Ad Tech Software, by Application USD Million (2018-2023)
  • Table 131. Mexico Ad Tech Software, by Enterprise Size USD Million (2018-2023)
  • Table 132. Mexico Ad Tech Software, by Industry Verticals USD Million (2018-2023)
  • Table 133. Mexico Ad Tech Software, by Deployment USD Million (2018-2023)
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Ad Tech Software: by Application(USD Million)
  • Table 146. Ad Tech Software Affiliate Marketing , by Region USD Million (2025-2030)
  • Table 147. Ad Tech Software Search Advertising , by Region USD Million (2025-2030)
  • Table 148. Ad Tech Software Social Media Marketing , by Region USD Million (2025-2030)
  • Table 149. Ad Tech Software Email Marketing , by Region USD Million (2025-2030)
  • Table 150. Ad Tech Software Content Marketing , by Region USD Million (2025-2030)
  • Table 151. Ad Tech Software Website/Landing Page , by Region USD Million (2025-2030)
  • Table 152. Ad Tech Software Paid Display , by Region USD Million (2025-2030)
  • Table 153. Ad Tech Software Search Engine Optimization , by Region USD Million (2025-2030)
  • Table 154. Ad Tech Software Others , by Region USD Million (2025-2030)
  • Table 155. Ad Tech Software: by Enterprise Size(USD Million)
  • Table 156. Ad Tech Software Small & Medium Enterprises , by Region USD Million (2025-2030)
  • Table 157. Ad Tech Software Large Enterprises , by Region USD Million (2025-2030)
  • Table 158. Ad Tech Software: by Industry Verticals(USD Million)
  • Table 159. Ad Tech Software BFSI , by Region USD Million (2025-2030)
  • Table 160. Ad Tech Software Retail , by Region USD Million (2025-2030)
  • Table 161. Ad Tech Software IT & Telecom , by Region USD Million (2025-2030)
  • Table 162. Ad Tech Software Media & Entertainment , by Region USD Million (2025-2030)
  • Table 163. Ad Tech Software Automotive & Transportation , by Region USD Million (2025-2030)
  • Table 164. Ad Tech Software Government , by Region USD Million (2025-2030)
  • Table 165. Ad Tech Software Others , by Region USD Million (2025-2030)
  • Table 166. Ad Tech Software: by Deployment(USD Million)
  • Table 167. Ad Tech Software On-Premise , by Region USD Million (2025-2030)
  • Table 168. Ad Tech Software Cloud-based , by Region USD Million (2025-2030)
  • Table 169. South America Ad Tech Software, by Country USD Million (2025-2030)
  • Table 170. South America Ad Tech Software, by Application USD Million (2025-2030)
  • Table 171. South America Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 172. South America Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 173. South America Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 174. Brazil Ad Tech Software, by Application USD Million (2025-2030)
  • Table 175. Brazil Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 176. Brazil Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 177. Brazil Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 178. Argentina Ad Tech Software, by Application USD Million (2025-2030)
  • Table 179. Argentina Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 180. Argentina Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 181. Argentina Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 182. Rest of South America Ad Tech Software, by Application USD Million (2025-2030)
  • Table 183. Rest of South America Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 184. Rest of South America Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 185. Rest of South America Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 186. Asia Pacific Ad Tech Software, by Country USD Million (2025-2030)
  • Table 187. Asia Pacific Ad Tech Software, by Application USD Million (2025-2030)
  • Table 188. Asia Pacific Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 189. Asia Pacific Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 190. Asia Pacific Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 191. China Ad Tech Software, by Application USD Million (2025-2030)
  • Table 192. China Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 193. China Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 194. China Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 195. Japan Ad Tech Software, by Application USD Million (2025-2030)
  • Table 196. Japan Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 197. Japan Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 198. Japan Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 199. India Ad Tech Software, by Application USD Million (2025-2030)
  • Table 200. India Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 201. India Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 202. India Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 203. South Korea Ad Tech Software, by Application USD Million (2025-2030)
  • Table 204. South Korea Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 205. South Korea Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 206. South Korea Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 207. Taiwan Ad Tech Software, by Application USD Million (2025-2030)
  • Table 208. Taiwan Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 209. Taiwan Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 210. Taiwan Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 211. Australia Ad Tech Software, by Application USD Million (2025-2030)
  • Table 212. Australia Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 213. Australia Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 214. Australia Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 215. Rest of Asia-Pacific Ad Tech Software, by Application USD Million (2025-2030)
  • Table 216. Rest of Asia-Pacific Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 217. Rest of Asia-Pacific Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 218. Rest of Asia-Pacific Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 219. Europe Ad Tech Software, by Country USD Million (2025-2030)
  • Table 220. Europe Ad Tech Software, by Application USD Million (2025-2030)
  • Table 221. Europe Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 222. Europe Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 223. Europe Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 224. Germany Ad Tech Software, by Application USD Million (2025-2030)
  • Table 225. Germany Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 226. Germany Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 227. Germany Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 228. France Ad Tech Software, by Application USD Million (2025-2030)
  • Table 229. France Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 230. France Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 231. France Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 232. Italy Ad Tech Software, by Application USD Million (2025-2030)
  • Table 233. Italy Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 234. Italy Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 235. Italy Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 236. United Kingdom Ad Tech Software, by Application USD Million (2025-2030)
  • Table 237. United Kingdom Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 238. United Kingdom Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 239. United Kingdom Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 240. Netherlands Ad Tech Software, by Application USD Million (2025-2030)
  • Table 241. Netherlands Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 242. Netherlands Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 243. Netherlands Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 244. Rest of Europe Ad Tech Software, by Application USD Million (2025-2030)
  • Table 245. Rest of Europe Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 246. Rest of Europe Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 247. Rest of Europe Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 248. MEA Ad Tech Software, by Country USD Million (2025-2030)
  • Table 249. MEA Ad Tech Software, by Application USD Million (2025-2030)
  • Table 250. MEA Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 251. MEA Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 252. MEA Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 253. Middle East Ad Tech Software, by Application USD Million (2025-2030)
  • Table 254. Middle East Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 255. Middle East Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 256. Middle East Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 257. Africa Ad Tech Software, by Application USD Million (2025-2030)
  • Table 258. Africa Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 259. Africa Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 260. Africa Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 261. North America Ad Tech Software, by Country USD Million (2025-2030)
  • Table 262. North America Ad Tech Software, by Application USD Million (2025-2030)
  • Table 263. North America Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 264. North America Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 265. North America Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 266. United States Ad Tech Software, by Application USD Million (2025-2030)
  • Table 267. United States Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 268. United States Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 269. United States Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 270. Canada Ad Tech Software, by Application USD Million (2025-2030)
  • Table 271. Canada Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 272. Canada Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 273. Canada Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 274. Mexico Ad Tech Software, by Application USD Million (2025-2030)
  • Table 275. Mexico Ad Tech Software, by Enterprise Size USD Million (2025-2030)
  • Table 276. Mexico Ad Tech Software, by Industry Verticals USD Million (2025-2030)
  • Table 277. Mexico Ad Tech Software, by Deployment USD Million (2025-2030)
  • Table 278. Research Programs/Design for This Report
  • Table 279. Key Data Information from Secondary Sources
  • Table 280. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Ad Tech Software: by Application USD Million (2018-2023)
  • Figure 5. Global Ad Tech Software: by Enterprise Size USD Million (2018-2023)
  • Figure 6. Global Ad Tech Software: by Industry Verticals USD Million (2018-2023)
  • Figure 7. Global Ad Tech Software: by Deployment USD Million (2018-2023)
  • Figure 8. South America Ad Tech Software Share (%), by Country
  • Figure 9. Asia Pacific Ad Tech Software Share (%), by Country
  • Figure 10. Europe Ad Tech Software Share (%), by Country
  • Figure 11. MEA Ad Tech Software Share (%), by Country
  • Figure 12. North America Ad Tech Software Share (%), by Country
  • Figure 13. Global Ad Tech Software share by Players 2023 (%)
  • Figure 14. Global Ad Tech Software share by Players (Top 3) 2023(%)
  • Figure 15. Global Ad Tech Software share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Adoppler LLC (Belarus) Revenue, Net Income and Gross profit
  • Figure 18. Adoppler LLC (Belarus) Revenue: by Geography 2023
  • Figure 19. Criteo (France) Revenue, Net Income and Gross profit
  • Figure 20. Criteo (France) Revenue: by Geography 2023
  • Figure 21. NextRoll, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. NextRoll, Inc. (United States) Revenue: by Geography 2023
  • Figure 23. Google LLC (United States) Revenue, Net Income and Gross profit
  • Figure 24. Google LLC (United States) Revenue: by Geography 2023
  • Figure 25. MediaMath, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. MediaMath, Inc. (United States) Revenue: by Geography 2023
  • Figure 27. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 28. Adobe (United States) Revenue: by Geography 2023
  • Figure 29. AppNexus (United States) Revenue, Net Income and Gross profit
  • Figure 30. AppNexus (United States) Revenue: by Geography 2023
  • Figure 31. The Trade Desk (United States) Revenue, Net Income and Gross profit
  • Figure 32. The Trade Desk (United States) Revenue: by Geography 2023
  • Figure 33. InMobi (India) Revenue, Net Income and Gross profit
  • Figure 34. InMobi (India) Revenue: by Geography 2023
  • Figure 35. Amobee, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 36. Amobee, Inc. (United States) Revenue: by Geography 2023
  • Figure 37. Adform (Denmark) Revenue, Net Income and Gross profit
  • Figure 38. Adform (Denmark) Revenue: by Geography 2023
  • Figure 39. Global Ad Tech Software: by Application USD Million (2025-2030)
  • Figure 40. Global Ad Tech Software: by Enterprise Size USD Million (2025-2030)
  • Figure 41. Global Ad Tech Software: by Industry Verticals USD Million (2025-2030)
  • Figure 42. Global Ad Tech Software: by Deployment USD Million (2025-2030)
  • Figure 43. South America Ad Tech Software Share (%), by Country
  • Figure 44. Asia Pacific Ad Tech Software Share (%), by Country
  • Figure 45. Europe Ad Tech Software Share (%), by Country
  • Figure 46. MEA Ad Tech Software Share (%), by Country
  • Figure 47. North America Ad Tech Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Adoppler LLC (Belarus)
  • Criteo (France)
  • NextRoll, Inc. (United States)
  • Google LLC (United States)
  • MediaMath, Inc. (United States)
  • Adobe (United States)
  • AppNexus (United States)
  • The Trade Desk (United States)
  • InMobi (India)
  • Amobee, Inc. (United States)
  • Adform (Denmark)
Additional players considered in the study are as follows:
IgnitionOne , Kenshoo , Quantcast , Centro , Xaxis , Sizmek , FlashTalking , Visto
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Key Highlights of Report


Apr 2024 247 Pages 54 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Ad Tech Software Quantitative research analysis
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Frequently Asked Questions (FAQ):

The prominent players of Global Ad Tech Software market are Adoppler LLC (Belarus), Criteo (France), NextRoll, Inc. (United States), Google LLC (United States), MediaMath, Inc. (United States), Adobe (United States), AppNexus (United States), The Trade Desk (United States), InMobi (India), Amobee, Inc. (United States) and Adform (Denmark).
In this highly competitive & fast evolving Ad Tech Software industry, the top strategic priorities would remain consistent like innovation, R&D, and M&A.
Affiliate Marketing, Search Advertising, Social Media Marketing, Email Marketing, Content Marketing, Website/Landing Page, Paid Display, Search Engine Optimization and Others are the potential customers of Ad Tech Software industry.
The Global Ad Tech Software market is expected to see a growth of 14.3% during projected year 2023 to 2030.

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