About Halloween Candy
Halloween Candy is refer as the chocolate which is been used as a treat during Halloween celebration. The market of Halloween candy is growing due to increasing demand for Halloween candy around the globe, also increasing disposable income of consumers is helping candy market to grow during off season too. While there are some factors which are hampering the market growth such as the side effects associated with the candy intake and also high cost associated with it is restricting the poor class people which celebrating the Halloween festival.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 2.9% |
The Halloween candy industry is a seasonal giant, but competition is fierce among candy companies vying for a spot in your trick-or-treat basket. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hershey (United States), Mars (United States), Mondelez (United States), Nestle (Switzerland), Ferrara (United States), Tootsie (United States), Spangler (United States) and Perfetti (Italy) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Justborn (United States), Smarties (United States) and Rocky Mountain Chocolate Factory (United States).
Segmentation Overview
AMA Research has segmented the market of Global Halloween Candy market by Type (Peanut Butter Cups, Snickers, Butterfinger, Sour Patch Kids and Skittles), Application (Halloween party and After Use) and Region.
On the basis of geography, the market of Halloween Candy has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket will boost the Halloween Candy market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of various flavor in candy's
Market Growth Drivers:
Increasing demand for Halloween candy around the globe and Increasing disposable income of consumers
Challenges:
High cost associated restrict poor class people to buy Halloween candy
Restraints:
Negative health effects associated with the candy
Opportunities:
Growing E-commerce industry
Market Leaders and their expansionary development strategies
In October 2022 Mars Wrigley, a major Halloween candy producer (think M&Ms, Snickers, Skittles), announced a new line of M&M's Fudge Brownie candies targeted specifically for the Halloween season
In July 2023, Hershey announced a licensing deal with Mondelez International (makers of Oreo cookies) to release a new Hershey's Kisses & OREOs Milk Chocolate with Crispy Cookie Pieces
Key Target Audience
Halloween Candy Manufacturers, Halloween Candy Distributors/Traders/Wholesalers, Raw material suppliers, Retail industry, Industry Association and Downstream Vendors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.