What is Porridge?
Porridge is a types of hot mushy breakfast consisting of warm water or milk based, filled with some kind of grains, legumes and fruits or seeds. Porridge was famous since ancient period all the way till medieval period. It was later in 18th and 19th century with arrival of other breakfast alternatives such as cereals, the porridge went out of fashion. Although, with recent increase in consciousness among people for healthier meals, porridge again gained prominence. Today, a variety of porridge made from oats, rice, maze, millet and wheat are found in the market. With Instant Oats segment leading the charts. Infusion of Plain favoured Porridge with new flavour such as masala or tomato and others may increase its probability of greater market penetration, and presents huge prospectus for growth in the coming years. Geographically, Asia Pacific is expected to be largest market in the coming decade, fuelled by large population, rapid industrialisation and increasing disposable income.
The market study is broken down by Type (Oat, Maize, Wheat, Rice and Millet) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo, Inc. (United States), Kellogg Company (United States), Nestle SA (Switzerland), B&G Foods, Inc. (United States), Grain Millers Inc. (United States), General Mills, Inc. (United States), Blue Lake Milling Pty Ltd. (Australia), Marico Limited (India), Avena Foods Limited (Canada) and Hain Celestial Group, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Morning Foods, Ltd. (United Kingdom), Richardson International (Canada) and HW Wellness Solutions Pvt Ltd. (India).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Porridge market by Type, Application and Region.
On the basis of geography, the market of Porridge has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. Online {E-Commerce Stores} will boost the Porridge market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Packets and Pouches will boost the Porridge market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offerings, the sub-segment i.e. Instant will boost the Porridge market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2020, Orkla ASA, a Norwegian conglomerate has announced acquisition of breakfast cereal brand Havrefras, which was previously owned by PepsiCo. The acquisition was made through Orkla’s subsidiary Orkla Foods Sveridge in an undisclosed amount. The acquisition will strentgthen Orkla’s position in the Nordic and broader European Region especially in breakfast segment, expanding its portfolio of rapidly expanding healthy meals market.
In 2020, Nestle SA, Swiss Food and Beverages Giant has announced selling of its Yinlu peanut milk and canned rice porridge businesses situated in China to Food Wise Co., Ltd.. The deal also includes, Yinlu’s five factories situated around China. With the completion of sell, Nestle looks to focus on its core business of beverages, dairy, confectionary, pet care and infant nutrition.
Market Trend
- The Popularity of Instant Oats has been Raised
Market Drivers
- Increasing Demand for Healthier Meals
- Easy to Cook or Ready to Make Food are Gaining Popularity
Opportunities
- Infusion of Different Flavours in Plain Oats has High Market Prospectus
Restraints
- Competition from Alternate Ready to Make Meal Options such as Cereals
Challenges
- Emergence of New Innovative Products in Porridge by Players around the World to Attain a Competitive Edge
Key Target Audience
Porridge Manufacturers, Suppliers and Distributors, Ingredient Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.