About Fortified Water and Herbal Elixirs Antioxidant Drink
Fortified water and herbal elixirs antioxidant drink has made a new connection between the medical and food sciences. Fortified water is mainly fortified to be a substitution for what is lost in current nutrition. Customers usually look for products that will supposedly prevent illnesses and improve their health and this has led to an unpredictable increase in demand for natural products is driving the growth of the fortified water and herbal elixirs antioxidant drink market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 11.5% |
The competitive landscape for fortified water and herbal elixirs antioxidant drinks is dynamic and evolving. Players that can successfully innovate, market their products effectively, and adapt to changing consumer trends are likely to be the most successful in the long run.The Vendors having a strong hold in the market are Dr Pepper Snapple Group, Castel Group, and Ito En, Ltd.. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fortified Water and Herbal Elixirs Antioxidant Drink market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Dr Pepper Snapple Group (United States), Castel Group (France), Ito En, Ltd. (Japan), PepsiCo, Inc. (United States), Pernod Ricard (France), Coca-Cola (United States) and Kraft Heinz Company (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fortified Water and Herbal Elixirs Antioxidant Drink market by Type (Fortified Water, Herbal Elixirs and Functional Hydration) and Region.
On the basis of geography, the market of Fortified Water and Herbal Elixirs Antioxidant Drink has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Sales will boost the Fortified Water and Herbal Elixirs Antioxidant Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Beverage Industry in Developing Economies
Market Growth Drivers:
Increase in Demand for Natural Products and Rising Health Attributes of Functional Beverages
Challenges:
Limited shelf life
Restraints:
Premium pricing
Opportunities:
Raising Awareness About various Health Benefits
Market Leaders and their expansionary development strategies
In October 2023, PepsiCo acquired SodaStream, a company known for its sparkling water makers, suggesting a potential interest in expanding into functional beverage offerings.
In January 2024, Aquahydrate launched a new line of sparkling water infused with antioxidants and electrolytes. The functional beverage market is booming, with consumers increasingly seeking beverages that offer added benefits beyond hydration.
Key Target Audience
Fortified Water and Herbal Elixirs Antioxidant Drink Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.