About Fortified Biscuit
Fortified biscuits contain high levels of vitamins and minerals along with proteins. It provides extra nutrients to the consumer and reduces the dietary deficiencies. According to World Health Organisation (WHO) and the Food and Agricultural Organisation of the United Nations (FAO), fortification refers to the practice of increasing the content of an essential micro nutrient, ie. vitamins and minerals in a food irrespective of whether the nutrients were originally in the food before processing or not, so as to improve the nutritional quality of the food supply. Further, according to National Center for Biotechnology Information, U.S. National Library of Medicine, consumption of fortified biscuits by primary school children had a significant positive impact on mean levels of iron, folic acid, vitamin B12, retinol and vitamin D controlling for sex, baseline deficiency status, CRP, and H. pylori.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 7.2% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Fortified Biscuit market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kraft Foods (United States), Parle Products (India), Nestle (Switzerland), Britannia (India), ITC (India), Arnotts Biscuits (Australia), Annas Pepparkakor (Sweden), Burtons Biscuit (United Kindom), Danone (France), Dali (Taiwan) and Lotus Bakeries (Belgium) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fortified Biscuit market by Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers and Others) and Region.
On the basis of geography, the market of Fortified Biscuit has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End users, the sub-segment i.e. Adults will boost the Fortified Biscuit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredient type, the sub-segment i.e. Wheat will boost the Fortified Biscuit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Fortified Biscuit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Health Consciousness Among the Individuals
Market Growth Drivers:
Increasing Demand of Protein Rich Food Products and Easy Availability of Fortified Biscuits
Challenges:
Health Issues Caused Due to Over Consumption of Fortified Biscuits and Lack of Awareness About Fortification
Restraints:
Availability of Alternative Food Products with High Amount of Protein and Vitamins
Opportunities:
Increasing Promotional Activities and Changing Lifestyle of Consumers
Market Leaders and their expansionary development strategies
In February 2023, Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL), has announced a strategic partnership with Sri Lanka-headquartered Maliban Biscuit Manufactories (Private) Limited (Maliban).
In November 2023, SMC introduces micronutrient fortified biscuits, The biscuits contain seven vitamins and minerals - vitamin A, C, D, E, Folic Acid, Calcium, Zinc- which will provide a tasty experience with health benefits to consumers, according to a press statement.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.