About Kid Snacks
Growing demand for healthy kid’s snacks will help to boost global kid snacks market in the forecasted period. Snacks are considered as foods that are consumed on casual occasions or in between meals. In the snacks type, kid snack is a small subsection that includes only the food products that are consumed by the children. Kid’s snacks include various type of food including packed snack foods, processed foods, or the food products that are made from the fresh ingredients. Processed foods have a long shelf life as compared to homemade food products.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new product launches and collaborations as their preferred strategies. Key players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. In order to generate additional sales, manufacturers across the globe are concentrating on escalating product portfolio and production capability which in turn will drive the market of kid snack in the forecast period. Manufacturers are now aiming both online as well as offline sellers with the objective to develop their distribution networks, thereby making products effortlessly accessible to buyers. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Kid Snacks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble (United States), The Kraft Heinz Company (United States), Calbee, Inc. (Japan), Intersnack (Germany), Mondelez International, Inc. (United States), PepsiCo, Inc. (United States), Conagra Brands Inc. (United States), Lorenz Snack-World (Germany), General Mills, Inc. (United States) and Nestlé S.A. (Switzerland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are The Kellogg Company (United States), Tyson Foods, Inc. (United States), Hormel Foods Corporation (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Kid Snacks market by Type (Salty, Refrigerated or Frozen, Confectionary, Bakery [Cakes, Biscuits, Chips], Vegetable and Fruit Snacks and Nut-Based Snacks) and Region.
On the basis of geography, the market of Kid Snacks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Kid Snacks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Organic Snacks will boost the Kid Snacks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Demand Due To Promotion Strategies Such As Offers Toys inside the Snack and Increasing Inclination towards Healthy Food Products
Market Growth Drivers:
Rising Concern of Parents About Their Children Health, Growing Disposable Income and Change In the Food Habits
Challenges:
Stringent Government Regulation Regarding Children Food Products
Restraints:
High Price of Production Due To Unstable Charges of Raw Materials
Opportunities:
Growing Demand for Kids Snacks in Developing Countries and High Adoption Due To Attractive Marketing and Promotional Strategies
Market Leaders and their expansionary development strategies
In December 2020, KIND, a healthy snacking leader, announced it has entered an agreement to acquire Nature's Bakery, a family-owned company that offers wholesome & delicious snacks, such as its beloved Fig Bars and other soft-baked foods. This partnership will extend Mars' portfolio of businesses in the health & wellness space and build on KIND and Mars' shared vision to build out a platform of brands and products that make wholesome snacking choices more readily available to people everywhere.
In January 2024, Garden Veggie Snacks, the trailblazer in better-for-you snacking, introduced its latest innovation, Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The exciting new snack rivals others in the tortilla chip aisle by bringing irresistible flavor and unmistakable crunch to each bite while staying true to the brand's commitment of providing better-for-you snack options the whole family can enjoy.
“In 1980, Quebec passed a law restricting junk-food marketing to kids under 13 years old in print and electronic media. The country maintains to have the lowest child obesity rate, and fast food expenditures decreased by 13% as a result of the law. Since 1991, Sweden has held the strictest control with a ban on television and radio advertising targets at children under the age of 12. In 2013, companies agreed to a self-regulated ban on all marketing of unhealthy food and drinks for children under 16-year-olds.”
Key Target Audience
Manufactures, Suppliers and Distributors, Government and Private Research Organizations, Government Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.