What is Pasta & Couscous?
Pasta is a satisfying and convenient meal prepared from wheat and other grains that are shaped into various forms and then boiled. It's commonly connected with Italian cuisine and contains a lot of gluten, which is a form of elastic plastic. Ravioli, macaroni, angel hair, spaghetti, farfalle, fusilli, and penne are some of the most popular pastas. Couscous is made from durum wheat that has been mashed. Geographically, North Americas is the largest market of Pasta and Couscous.
The market study is broken down by Type (Ravioli, Macaroni, Angel Hair, Spaghetti, Farfalle, Fusilli, Penne and Others) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Barilla G. e R. F.lli S.p.A. (Italy), General Mills, Inc. (United States), Banza (United States), Sam Mills (Romania), Quinoa Corporation (United States), Jovial Foods (United States), MXO Global, Inc. (United States), Schnitzer GmbH & Co. KG (Germany), Windmill Organics Ltd. (United Kingdom) and Pastificio Lucio Garofalo Spa (Italy) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are George DeLallo Company, Inc. (United States), Bionaturae (United States) and Pink Harvest Farms India Pvt Ltd. (India).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Pasta & Couscous market by Type, Application and Region.
On the basis of geography, the market of Pasta & Couscous has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Dried will boost the Pasta & Couscous market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online {E-Commerce Stores} will boost the Pasta & Couscous market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Wheat {Durum Wheat and Regular Wheat} will boost the Pasta & Couscous market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2021, Barilla, the legendary Italian multinational pasta manufacturer has announced acquisition of Catelli Dry Pasta, which is a Pasta Manufacturing Company based in Canada. The acquisition will enable Barilla to bolster its market in North America and utilise Catelli’s resources more efficiently combining the synergies of two companies.
In 2021, Barilla, Italy based Food Giant has announced acquisition of majority stakes in Pasta Evangelists through its venture firm BLU1877. Pasta Evangelists is a United Kingdom based manufacturer of Fresh Pasta and Sauces. The acquisition will strengthen Barilla’s footprint in United Kingdom, which the company looks to deepen using digital resources.
Market Trend
- Organic Pasta is rising in Popularity
Market Drivers
- Increase in Disposable Income
- Change in Lifestyle and Dietary Patterns because of Large Scale Urbanisation
Opportunities
- Vegan Pasta is Steadily Rising in Demand
Restraints
- Market Filled with Presence of Large Number of Players
Challenges
- Less Awareness about the Presence of Couscous Products
Key Target Audience
Pasta & Couscous Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.