About Digital Marketing
Digital marketing is a broad term that encompasses the use of digital channels such as content marketing, SEO, email marketing, social media marketing, mobile marketing, and others The average user obtains information from television, computer, tablet, smartphone, radio, and other traditional media. This constant exposure to various forms of media has resulted in information explosion, complicating the buyer's journey even further. Brands can constantly adapt by making themselves visible through various channels and touchpoints thanks to digital marketing. Additionally, growing internet penetration & digitization has offered the marketers with enormous scope to target their customers and improve the user experience. With these factors, the global digital marketing growth is likely to boost over the coming years.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The market for Digital Marketing is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Marketing market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Grey Advertising (United States), Wieden+Kennedy (United States), Butler Branding (United States), Conklin Media (United States), Markitors (United States), WebFX (United States), Fobi AI Inc. (Canada), Silverback Strategies (United States), MaxAudience (United States) and Perfect Search Media (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Thrive Internet Marketing (United States), Disruptive Advertising INC (United States), Ignite Visibility (United States) and Shine.com (India).
Segmentation Overview
AMA Research has segmented the market of Global Digital Marketing market by Type (Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, Email Marketing, Influencer/ Affiliate Marketing, Viral Marketing, Mobile Marketing, Radio& TV Ads and Electronic Billboards), Application (Retail and Consumer Goods, BFSI, IT & Telecommunication, Media and Entertainment, Travel, Transportation, Supply Chain and Logistics, Healthcare and Energy & Power and Utilities) and Region.
On the basis of geography, the market of Digital Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Micro Enterprises will boost the Digital Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Operation, the sub-segment i.e. Outsourced will boost the Digital Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Evolving Need Of AI And Big Data Analytics In Digital Marketing and Digital Engagement Through VR And AR
Market Growth Drivers:
Growth Of Social Media And Social Advertising and Popularity Of Mobile Advertising With Increasing Mobile Devices
Challenges:
Lack Of Awareness About Digital Marketing In Rural Area and Intense Competition Among Players
Restraints:
Security And Privacy Concerns For Confidential Data
Opportunities:
Personalized Marketing Materials Appealing To Each Individual and Optimizing Digital Experiences To Meet The Changing Customer Preferences
On 20 July 2022, Fobi AI Inc., announced the launch of their new digital and content marketing agency along with the launch of their platform as a service model. The platform as a service model will provide customers with a SaaS model with managed services for Fobi’s various Pass Pro and Wallet pass solutions as well as coupon marketing
Key Target Audience
New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.