What is Search Engine Marketing Market?
The technique of marketing a company through paid adverts that display on search engine results pages is known as search engine marketing. Advertisers place bids on terms that customers of search engines like Google and Bing would use when looking for specific goods or services, giving them the chance for their adverts to show up alongside search results for those keywords. The biggest advantage of search engine marketing is that it gives businesses the chance to display their adverts in front of motivated consumers who are prepared to buy at the exact moment those consumers are prepared to do so.
Highlights from Search Engine Marketing Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | SocialSEO (United States), iContact (United States), Google (United States), Yahoo! (United States), WebFX (United States), Ignite Visibility (United States), OuterBox (United States), Disruptive Advertising (United States), Titan Growth (United States) and Victorious CEO (United States) |
Significant competition exists between top players like Google and Yahoo for search traffic. The major rivals can be observed collaborating strategically, which accounts for a sizable portion of their revenue. The players are focusing on mergers and acquisitions to enhance their global presence as well as sustain in the market.
SocialSEO (United States), iContact (United States), Google (United States), Yahoo! (United States), WebFX (United States), Ignite Visibility (United States), OuterBox (United States), Disruptive Advertising (United States), Titan Growth (United States) and Victorious CEO (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are HawkSEM (United States), Zambuki (United States) and Digital Authority Partners (United States). Search Engine Marketing Market Segmentation:
Scope | Sub-Segments |
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Application / End User | SEO (Search Engine Optimization) and PSA (Paid Search Advertising) |
Type | SEO (Search Engine Optimization) and PSA (Paid Search Advertising) |
Organization Size | SMEs,Large Enterprises |
Platform | IOS,Android,PC,Others |
On the basis of geography, the market of Search Engine Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Need to Raise Brand Awareness, Rapid Technological Advancement and Online Shopping Trends over the Globe and High Investment in Advertising and Marketing of Goods and Services
Market Growth Drivers:
Increasing Number of Consumers Researching and Shopping for Products Online and Rising Application of Search Engine Marketing to Raise Brand Awareness
Challenges:
Intense Competition for E-Commerce
Restraints:
Lack the Appropriate Experience or Competence
Opportunities:
Rapid Shift towards Machine Learning and Artificial Intelligence and Surging Adoption of Online Marketing Strategies and Increasing Competition for Shopping Ads can create Opportunities for the Market Growth
Key Target Audience
Search Engine Marketing Provider, Regulatory Bodies, Potential Investors, New Entrants, Research and Development Institutes and Others
Market Leaders & Development Strategies
In 2021, Moz is acquired by the iContact to form a suite of leading SEO, email, and digital marketing solutions for small and medium enterprises. As the firm works to produce world-class technologies, like Moz Pro and cultivates a community of marketers, developers, data scientists, and others of all skill sets who are interested in learning about SEO, inbound marketing, and content marketing, Moz has grown to be synonymous with SEO.
In 2022, OuterBox Solutions, LLC is acquired by the WILsquare Capital. Following the acquisitions of Rock Energy Systems, LLC in September 2021 and TekBrands, LLC in December 2021, the acquisition of OuterBox is WILsquare Capital's third platform investment in the past nine months. OuterBox is the WILsquare Capital Partners Fund II's fourth platform investment.