About Mobile Advertising Platform
Mobile advertising platforms help companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. This has led to significant growth in the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 24.0% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Players having a strong hold in the market are Alphabet Inc., Microsoft Corporation, Facebook, Inc., and Apple Inc.. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Mobile Advertising Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Alphabet Inc. (United States), Microsoft Corporation (United States), Facebook, Inc. (United States), Apple Inc. (United States), SAP SE (Germany), AOL (United States), Yahoo! Inc. (United States), Amobee, Inc. (United States), Flytxt (Netherlands) and IAC (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Inmobi (India).
Segmentation Overview
AMA Research has segmented the market of Global Mobile Advertising Platform market by Type (SMS/MMS/P2P Messaging Advertising, Rich Media, Display Advertising, In-Game Advertising, In-App Advertising and Others) and Region.
On the basis of geography, the market of Mobile Advertising Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Small and Medium Enterprises will boost the Mobile Advertising Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use Industry, the sub-segment i.e. Banking, Financial Services, and Insurance (BFSI) will boost the Mobile Advertising Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solution, the sub-segment i.e. Advertising Campaign Solutions will boost the Mobile Advertising Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging Trend of Mobile Application and Increasing Use of Social Media
Market Growth Drivers:
Increasing Internet Penetration Rate across the Globe and Growing Digitalization and Presence of People Across the Various Online Channels Especially on Mobile
Challenges:
Complex Cross-Platform Advertising and Technical Problems Related to Network Connectivity
Restraints:
Lack of Skilled Professional for Managing Advertising Management Platform
Opportunities:
High Demand for Rich Communication Services
Market Leaders and their expansionary development strategies
In DECEMBER 2023, YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising to improve audience activation across mobile browsers. This partnership ensures YOC’s customer’s ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated.
In September 2023, InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos.
Key Target Audience
Mobile Advertising Platform Provider, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.