Industry Background:
Liquid Fabric Softeners are a kind of liquid conditioners specially designed for laundry clothes. They are applied on clothes after washing from detergents to make them soft. They prevent any kind of static and add a scent to the cloth and reduce the wrinkles. The liquid fabric softeners can be applied both by hand washing and through washing machines. They were majorly popularised in mid-1900 when the detergents used to make cloth rough after continuous washing. But due to harsh chemicals used in liquid fabric softeners which had severe impact both on environment and human health, they faced a backlash. Which resulted in the emergence of new eco-friendly or plant based liquid fabric softeners into the market. Geographically, Asia Pacific is expected to drive major growth in market of liquid fabric softeners in the coming years. Also, check latest insights that AMA Research revealed in latest research coverage on "
Fabric Softener Market Sizing and Growth Outlook".
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Unilever Plc (United Kingdom), Colgate Palmolive Co. (United States), Henkel AG & Co. KGaA (Germany), Procter & Gamble Company (United States), Church & Dwight Co., Inc. (United States), Amway Corporation (United States), SC Johnson & Son, Inc. (United States), The Clorox Company (United States), Kao Corporation (Japan) and Reckitt Benckiser Group Plc (United Kingdom) |
According to AMA, the market for Liquid Fabric Softener is expected to register a CAGR of 5.2% during the forecast period to 2030. This growth is primarily driven by Growth of Textile Industry, Rising Use of Washing Machine and Increasing Disposable Income of Individuals is Impacting on the Demand for Detergents and Fabric Softeners in Positive Manner.
Globally, a noticeable market trend is evident Rising Popularity Eco-Friendly Softeners Major Vendors, such as Unilever Plc (United Kingdom), Colgate Palmolive Co. (United States), Henkel AG & Co. KGaA (Germany), Procter & Gamble Company (United States), Church & Dwight Co., Inc. (United States), Amway Corporation (United States), SC Johnson & Son, Inc. (United States), The Clorox Company (United States), Kao Corporation (Japan) and Reckitt Benckiser Group Plc (United Kingdom), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market shortly. Players are anticipated to focus on the development of new compounds, which is likely to encourage the growth of the global market throughout the forecast period.
Key Developments in the Market:
In 2019, Unilever Plc, United Kingdom based Multinational FMCG Giant announced acquisition of Laundress, which is a premium line of eco-friendly detergents, fabric softeners, and home cleaning products. Laundress has a total of 85 eco-friendly products under its portfolio. The acquisition will expand Unilever’s product portfolio in eco-friendly products division.
In 2021, Unilever announced the launch of Comfort's new Ultimate Care fabric conditioner that will not only extend the life of clothing, but also help consumers reduce their environmental impact., In 2020, Reckitt Benckiser has launched a range of high-performance laundry detergents and fabric softeners using plant-based formulas exclusively on Amazon, USA. and In 2020, Evonik Industries AG, announced consolidation of its European Manufacturing Process of fabric softener business to its production sites in Germany, China and Spain. The move is aimed at better management of asset network and improving efficiency.
Influencing Trend:
Rising Popularity Eco-Friendly Softeners
Market Growth Drivers:
Growth of Textile Industry, Rising Use of Washing Machine and Increasing Disposable Income of Individuals is Impacting on the Demand for Detergents and Fabric Softeners in Positive Manner
Challenges:
Less Market Penetration in Developing Countries and Relatively Costly than Liquid Detergents
Restraints:
Regular Liquid Fabric Softeners are Associated with Damaging Environment and Impacting Human Health
Opportunities:
Strategic Partnerships with Detergent and Washing Machine Companies
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Liquid Fabric Softener Market
- Analysis about New Entrants in Liquid Fabric Softener Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Liquid Fabric Softener Study Sheds Light on
The Liquid Fabric Softener Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Liquid Fabric Softener industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Liquid Fabric Softener industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.