What is Household Green Cleaning Products Market?
Green cleaning is the practice of choosing such cleaning products that are much better for both the people as well as the planet. Switching over to the green cleaning products is highly good for the health and wellbeing of the people and environment, and it also further helps in preventing the unwanted chemicals from being released into the environment. In a perfect world, it would very easy to be able to tell as to which products are toxic and as to which ones are way better for the people and the environment. In the real world, although, assessing the cleaning products is one of the best methods so as to make good decisions which are not always easy. The green cleaning mainly refers to the usage of such cleaning methods and products that comprise of environmentally friendly ingredients as well as procedures that are basically designed for preserving human health and the environmental quality. These green cleaning products can also be described in the way these residential and industrial cleaning products are produced, packaged, and further distributed. These eco-friendly cleaning products are hence known as the green cleaning products, which are mainly made up of plant-based ingredients, natural fragrances, and colors, and further uses an eco-friendly packaging method, and are hence biodegradable. These green cleaning products do not have to be extra expensive. The prices have depressed a lot, and many of the green cleaning products manufacturers such as Method, Seventh Generation, and Clorox Green Works have their products that can be easily replaced by the chemical products such as Safeway, Costco, and Target, for nearly the same price as these conventional products.
The market study is being classified by Type (All-Purpose Cleaners (Abrasive and Non-Abrasive Cleaners), Specialty Cleaners and Other Cleaning Aids), by Application (Floor Cleaning, Dish Cleaning, Metal & Glass Cleaning, Toilet Cleaning and Others) and major geographies with country level break-up.
3M (United States), Colgate- Palmolive (United States), P & G (United States), Henkel (Germany), Johnson and Johnson (United States), Unilever (United Kingdom), Heinz (United States), BioSpectra, Inc. (United States), Reckitt Benckiser (United Kingdom), Earth Friendly Products (United States), Watkins Company (United States), Method Products (United States) and Core Product (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Bon Ami Company (United States), Kao (Japan), Better Life (United States), Clorox (United States), Nature's Miracle (United States) and Ecos (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Household Green Cleaning Products market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Household Green Cleaning Products market by Type, Application and Region.
On the basis of geography, the market of Household Green Cleaning Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Increasing Environmental Awareness On The Harms Brought Forth By The Cleaning Products
- Increasing Awareness Regarding Sanitization and Disinfection in the household for Child Care and Hygiene
Market Trend
- Development in Safer Cleaning Products Which are Non-Toxic and Environmental Safe
- The Rise in Online Product Purchasing Behaviors for End Customers
Restraints
- Availability of Substitute Products
Opportunities
- A Rise in the Natural Cleaning Products Manufacturing in the Emerging Economies Such as China, India, and Others
- Growth in the Consumer's Purchasing Power
Challenges
- Unawareness About the Green Cleaning Products in the Underdeveloped Regions
- Growing Competition Among Key Players
When purchasing cleaning products, the overall best value takes into account performance, price, availability, regulatory requirements, and environmental impact. Purchasers should try to examine as many relevant product attributes as possible, recognizing that tradeoffs are inevitable. For example, one product may be made with renewable resources (a desirable characteristic), while another product has a lower VOC content (also a desirable characteristic). Purchasers should be especially careful in interpreting vague or generic claims such as "environmentally friendly," "eco-safe," etc. Purchasers should ask the vendors and manufacturers offering green cleaning products to clearly and specifically define their green claims. Guidance on the use and interpretation of environmental marketing claims is available from the Federal Trade Commission.
Key Target Audience
Manufacturers of Household Green Cleaning Products, Suppliers and Distributors of Household Green Cleaning Products, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others