About Genmai Cha
Genmaicha is a Japanese green tea with brown rice kernels that has an earthy aroma. It consists of green tea mixed with roasted propped brown rice. Its taste is nutty and has a subtle aroma of roasted rice, which helps balance the bitterness. It has numerous health benefits such as array of antioxidants, lowers blood pressure, cancer prevention, heart health and other benefits.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 10.25% |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain competitive advantage through combined collaborations. Analyst at AMA Research estimates that Japanese Vendors will contribute the maximum growth to Global Genmai Cha market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Yamamotoyama Company (Japan), Granum, Inc. (United States), Kyoto Obubu Tea Farms, LLC (Japan), Sasaki Green Tea Company (Japan) and Red Blossom Tea Company (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Genmai Cha market by Type (Organic and Conventional), Application (Pharmaceuticals and Functional Beverage Industry) and Region.
On the basis of geography, the market of Genmai Cha has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Channel will boost the Genmai Cha market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Tea-bags will boost the Genmai Cha market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Awareness about Healthy Lifestyle among People
Market Growth Drivers:
Health Benefits of the Genmai Cha and Increased Marketing and Promotional Activities
Challenges:
Heavy Taxation Policies and Stringent Regulations
Restraints:
Fluctuations in the Raw Material Prices
Opportunities:
Robust Increase in Distribution Channels and Growth in the Tea Industry Worldwide
Market Leaders and their expansionary development strategies
In December 2021, Ueshima Coffee Co., Ltd., a Japanese coffee and tea company, announced a partnership with Starbucks Japan to develop and sell a new line of ready-to-drink Genmai Cha beverages. The new products were launched in February 2022 and were available for a limited time only.
In March 2023, Kirin Holdings Co., Ltd., a Japanese beverage company, launched a new line of Genmai Cha-flavored canned coffee under its "Fire" brand. The new products were available in two flavors: "Genmai Cha Latte" and "Genmai Cha Cafe au Lait."
Key Target Audience
Genmai Cha Manufacturers, Research Professionals, Emerging Companies, Raw Material Suppliers/ Buyers, Distributors, Government Body & Associations and End-user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.