What is Noni Juice Market Scope?
Noni juice is known as a tropical drink manufactured from the fruit of the Morinda citrifolia tree. This fruit grows among lava flows in Southeast Asia, majorly in Polynesia. Noni is basically a lumpy, mango-sized fruit that is yellow in color. It’s very bitter and has a distinct odor that is as compared to stinky cheese. In Polynesian, it has used as the traditional folk medicine for over 2,000 years. It’s generally used to treat health issues such as constipation, infections, pain, and arthritis. In the current situation, noni is majorly consumed as a juice blend. The manufacturers are heavily investing in the advanced packaged technique with potent antioxidants and may be derived from several health benefits.
The Noni Juice market study is being classified by Type (Natural and Organic), by Application (Food & Beverage, Pharmaceutical and Personal Care) and major geographies with country level break-up.
The manufacturers are operating in this market are exploring their footprint across new geographical regions by adopting various mergers & acquisitions, expansions, investments, new product launches, and many others. Key players are exploring new areas through expansions and acquisitions across the world to avail a competitive advantage through combined synergies. Analysts at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Noni Juice market throughout the predicted period.
Dave's Group of Companies (India), Vitis Industries (Australia), Royal Noni Fiji Ltd (Fiji), Noni Biotech International, LLC (United States), Cook Islands Noni Marketing Ltd. (Australia), Tahitian Gold Co., Inc. (United States), Virgin Noni Juice (United States), Noni Connection Inc. (United States), NewAge (United States) and Herbal Canada (Canada) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Kapiva (India), Sharrets Nutritions LLP (India) and Sri Nature Ayur (India).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Noni Juice market by Type, Application and Region.
On the basis of geography, the market of Noni Juice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In May 2019, New Age Beverages Corporation announced the launch of its Noni Collagen Product in China. Through this initiative, the company is enhancing its market share across China. The Company is in the procedure of rolling out the product via their offline distribution network and online in the Country and will be expanding to other provinces as capacity permits.
Influencing Market Trend
- Development in Packaging Technology
- Advancement in E-Commerce Platforms
Market Drivers
- Increase Health Conscious Among Consumer
- Growing Demand for the Healthy and Nutritious Products
Opportunities
- Development in Personal Care Industry
- Advancement in Healthcare Sector
Restraints
- Fluctuation in Prices of Raw Materials
Challenges
- Disruption in Supply Channels
- Increase Concern Towards its Reactions Such as Liver Damage and Absorptions
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Noni Juice Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Customization available in this Study:
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