What is Honey Wine?
Honey Wine also popularly known as Mead. It is a medieval period based fermented honey drink. The drink is made by fermenting water with yeast and honey, while also adding fruits or herbs, etc. for crafting new flavours. The drink is steadily rising in popularity around the globe particularly because of increasing health consciousness among masses. The drink is known to have ABV between to 2% to somewhere around 20%. This creates, Honey Wine a different segment of Alcoholic drink between wine and beer. The online delivery and alcohol e-commerce stores have played a vital role in the increasing penetration of Honey Wine market. Although they have far less market penetration in markets outside Europe and North America primarily because of less awareness about the presence of the product. Geographically, North America and Europe are the two major markets of Honey Wine.
The market study is broken down and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Martin Brothers Winery (United States), Artivem Mead Co. (United States), Medovíno S.R.O. (Czech Republic), South Bohemia (Czech Republic), Die Hochland Imker (Austria), Kuhnhenn Brewing Co (United States), Dansk Mjod A/S (Denmark), Wild Blossom Meadery & Winery, Redstone Meadery (United States) and Moonshine Meadery (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are 2 Towns Ciderhouse (United States), Schramm’s Mead (United States) and Apicoltura Dr Pescia (Italy).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Honey Wine market by Type, Application and Region.
On the basis of geography, the market of Honey Wine has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Composition, the sub-segment i.e. 3%-7% (Session Mead) will boost the Honey Wine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online (E-Commerce Stores) will boost the Honey Wine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Glass Bottle will boost the Honey Wine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offering , the sub-segment i.e. Sweet will boost the Honey Wine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Nature , the sub-segment i.e. Organic will boost the Honey Wine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Herbs will boost the Honey Wine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2020, 2 Towns Ciderhouse, a US based brewery focused on alcoholic cider production has announced acquisition of Nectar Creek Meadery. After being acquired 2 Towns will produce some of Nectar Creek’s mead at its own facility. The two companies have been working collaboratively in the past helping in production lines, supply chain and packaging. Thus, this deal is set to bolster both the Companies future prospectus because of high synergy and understanding between the two companies top management.
In 2020, Schramm’s Mead, one of the market innovators in Mead manufacturing has announced that it will be closing one of its tasting rooms in Nine Mile and instead shifting it to its production facility based in Livernois.
The Meaderies Operating in United States and Producing Honey Wine are Required to get Federal Winery License from Alcohol and Tobacco Tax and Trade Bureau, According to Federal Alcohol Administration Act the Honey Wines must Meet § 4.21(f) Regulatory Standards in order to be Identified as Honey Wines or Meads. and Hops Addition in Honey wine must meet the Compliance as per Part 24 of 27 CFR under TTB Regulations
Market Trend
- Online Platform Based Market is expected to Grow Exponentially in Coming Years
Market Drivers
- Rising Popularity of Ancient as well as Medieval Food and Beverages Products
- Emergence of New Flavours of Alcohol Drinks is also majorly driving the Honey Wine Industry
- Rapidly Increasing Number of Meaderies
Opportunities
- Asia Pacific is one of the Biggest Alcohol Consumers, this Presents Excellent Growth Potential for Honey Wine Industry
Restraints
- Less Awareness about the Presence of Product
Challenges
- Low Market Penetration outside North America and Europe
- Large Number of Players Present in the Industry, Increasing Competition
- Presence of Alternative or Substitute Products
Key Target Audience
Honey Wine Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.