What is Beer and Ale?
Beer and Ale are an alcoholic drink, which is among the most consumed and oldest drink. Its manufacturing process is known as brewing. The beer can be brewed from a variety of cereal grains such as wheat, corn, rice, and most commonly malted barley. The brewing process is quite long and complex which involves fermentation, carbonation, filtration and many more. It can be distributed in bottles, metal cans and also available on drought. The Beer and Ale market is a global business, consisting number of dominant multinational companies and thousands of smaller producers ranging from regional breweries to brewpubs.
The market study is broken down by Type (Lager, Ale, Stout & Porter, Malt and Others), by Application (Household and Commercial {Restaurant, Bar, Pub, and others}) and major geographies with country level break-up.
Initially, the Beer and Ale Industry was highly concentrated some specific number of players. Since the past decade, after the introduction to craft beers number of manufacturers are being increased. That has led to intense competitive rivalry among the global leaders to gain a competitive edge. Buoyed by strong demand and sales, industry profit margins have increased considerably during the past few years. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Budweiser (United States), Heineken (Netherlands), Carlsberg (Denmark), Guinness (Ireland), Tiger (Singapore), Coors Light (United States), Corona Extra (Mexico), Hoegaarden (Belgium), Asahi (Japan) and Kilkenny (Ireland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Paulaner (Germany), Bud Light (United States), Modelo (Mexico), Stella (Belgium) and Hite (South Korea).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Beer and Ale market by Type, Application and Region.
On the basis of geography, the market of Beer and Ale has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Category, the sub-segment i.e. Popular-Priced will boost the Beer and Ale market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Production, the sub-segment i.e. Macro-brewery will boost the Beer and Ale market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Glass will boost the Beer and Ale market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Increase in Number of Female Drinkers
- Technological Advancements in Brewing Techniques
- Packaging Innovations
- Growing Demand for Imported Beer and Ale
Market Drivers
- Increasing Disposable Incomes
- Growing Beer and Ale Consumption over Other Alcoholic Drinks
- Increasing Consumption among Youth Population
- Robust Increase in Distribution Channels
Opportunities
- Innovative Beer and Ale with totally Distinct Flavors
- Rapid Urbanization Across the Globe
- Increasing Interest of manufacturers in hotels/restaurants/cafes
Restraints
- Health Issues Stemming From Beer and Ale Consumption
- Availability of Beer and Ale Substitutes
Challenges
- Heavy Taxation Policies and Stringent Regulations
- Increasing Instances of Individual Brewery Installations
Key Target Audience
Beer and Ale Manufacturers, Beer and Ale Distributors and Traders, End Users, Food And Beverage Associations, Government Organisations, Private Research Organisations and Others
Key Finding and Research Objectives
Highlights on Consumer Buying patterns (e.g. comfort & convenience etc), Buying behavior (e.g. seasonal, usage rate), Lifestyle & Expectations (e.g. service, quality, risk, influence). To identify Beer and Ale Market trend & influencing factors that are driving growth and shifting consumer preference. To deliver strong company profiles highlighting latest product enhancements. Measuring interest level in product/service features; Customer Review, Popularity. To analyse and forecast the Beer and Ale market, in terms of value and volume.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.