About Hard Seltzer
Hard seltzer, hard sparkling water or spiked seltzer is a type of highball drink containing carbonated water, alcohol, and often fruit flavoring. In the United States the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used. Hard seltzer products outside of the United States have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hard Seltzer market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Anheuser-Busch InBev (Belgium), Barefoot Cellars (United States), Blue Marble (United States), Boathouse Beverage Co. (United States), White Claw Seltzer Works (United States), Future Proof Brands LLC (United States), CUTWATER SPIRITS (United States), Ficks & Co. (United States), HIGH NOON SPIRITS COMPANY (United States), Kona Brewing Co. (United States) and Lift Bridge Brewing Co. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Hard Seltzer market by Type (ABV More Than 5 and ABV Less Than 5) and Region.
On the basis of geography, the market of Hard Seltzer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. On-trade will boost the Hard Seltzer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavors, the sub-segment i.e. Pineapple Passionfruit will boost the Hard Seltzer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Consumers Are Exploring Elevated Taste Experiences and Pandemic Purchasing and Seasonality Propelling Hard Seltzer
Market Growth Drivers:
Rising Demand for Low Content Alcoholic Beverages, New Product Launches by Key Operating Companies and The Hard Seltzer Category Has Seen Immense Expansion Due To Its Booming Social Media Presence and Pop Culture Buzz
Challenges:
The hard seltzer industry faces scrutiny from regulatory bodies regarding its marketing practices and potential health impacts.
Restraints:
An Availability of Substitute Products
Opportunities:
Upsurging Demand from Untapped Markets
Market Leaders and their expansionary development strategies
On 5 March 2020, White Claw® Hard Seltzer introduced the highly-anticipated Flavour Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon! The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind. These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide. and On 22 Jan 2020, Barefoot, the most awarded wine and bubbly brand in U.S. competitions, announced it will enter the popular hard seltzer category with Barefoot Hard Seltzer, the first nationally distributed hard seltzer made with real wine. The brand will begin to roll out Barefoot Hard Seltzer nationwide in February 2020.
On 9 July 2020, Truly Hard Seltzer, one of the leading hard seltzers, announced the launch of its new brand campaign, Live Truly, that will deliver color, life and energy to hard seltzer drinkers through TV, digital, out-of-home and more. The new campaign and Live Truly rallying cry call on drinkers to be their original and flavorful selves, never letting anyone stand in their way. and On 9 Sept 2016, Anheuser-Busch InBev announced the acquisition of fast-growing hard seltzer producer Boathouse Beverage LLC., which makes and markets the SpikedSeltzer brand. This acquisition is expected to increase the product offerings of hard seltzer to the global markets.
Key Target Audience
Hard Seltzer Manufacturers, Hard Seltzer Raw Material Suppliers, Hard Seltzer Traders/Distributors, Hard Seltzer Importer/Exporter, Regulatory & Government Bodies, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.