About Green Tea
As the name suggested, green tea is a type of tea made by using camellia Sinensis leaves and buds with the number of flavors such as lemon, cinnamon, aloe vera, vanilla, basil, jasmin, wild berry, and others. Green tea has various health benefits such as increases immunity, prevents cancer and others due to the presence of polyphenols. Increasing the use of green tea for losing weight is growing the market. Additionally, an increasing number of health awareness people across the globe has been supplementing the overall growth of the market. However, unpredictability in the raw material prices, the presence of alternative and growing consumption of coffee are the factors that have been limiting the growth of the market.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.65% |
Competition among existing players is due to the Green Tea market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Green Tea Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage.The Vendors having a strong hold in the market are Tata Global Beverages, Unilever, Associated British Foods Plc. TAETEA, Nestlé, Barry's Tea. Analyst at AMA Research estimates that Indian and United States Vendors will contribute the maximum growth to Global Green Tea market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Tata Global Beverages (India), Unilever (United Kingdom), Associated British Foods Plc. (United Kingdom), TAETEA (China), Nestlé (Switzerland), Barry's Tea (Ireland), Apeejay Surrendra Group (India), Bettys & Taylors Group Ltd. (United Kingdom), McLeod Russel (India) and ITO EN Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Mighty Leaf Tea Company (United States) and Numi Organic Tea (United States).
Segmentation Overview
AMA Research has segmented the market of Global Green Tea market by , Application (Residential and Commercial) and Region.
On the basis of geography, the market of Green Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Product Type, the sub-segment i.e. Green Tea Bags will boost the Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets will boost the Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavors , the sub-segment i.e. Lemon will boost the Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type , the sub-segment i.e. Plastic Containers will boost the Green Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Use of Green Tea for Losing Weight
Market Growth Drivers:
Increasing Awareness about Health Benefits Associated with Green Tea such as Increases Metabolism, Reduces Cholesterol, Prevents from Cancer and Increasing Demand from Asian Countries such as India, China, Kenya and others due to Habit
Challenges:
Growing Consumption of Coffee and Increasing Number of Coffee Outlet
Restraints:
Unpredictability in the Raw Material Prices and Increasing Numbers of Alternatives such as Caramel Tea
Opportunities:
Increasing Number of Health Awareness People across the Globe and An Emergence of Online Platform and New Flavors of Green Tea
Market Leaders and their expansionary development strategies
In May 2023, Dhunseri Tea and Industries Ltd, which had acquired six estates last year thereby doubling its total production to around 15 million kg (mkg), is open to more acquisitions if the government steps in to support the industry by announcing a floor price for tea.
In November 2023, Coca-Cola India enters the world of ready-to-drink tea beverages with the launch of Honest Tea, a brand owned by Honest, Inc. a subsidiary of The Coca-Cola Company. Honest Tea is a refreshing, Organic Green Tea based drink. The Organic Green Tea for Honest Tea is being exclusively sourced from Luxmi Tea’s renowned Makaibari Tea Estate.
Key Target Audience
Green Tea Suppliers, Raw Material Suppliers, Distributors and Suppliers, Private Research Organization, Government Bodies, Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.