About Wellness Tourism
Wellness tourism is travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Wellness tourism is the powerful intersection of two large and growing industries: tourism industry & wellness industry. Preferences have rapidly gone mainstream over the decade, as consumers try to stave off chronic disease and deteriorating mental health associated with an increasingly sedentary, unhealthy, digitized, and stressful lifestyle. Most people who enjoy a wellness vacation are repeat customers because it satisfies them in a way that no other holiday does. Spending globally by wellness travelers is distributed among many segments of the tourism industry, from food and lodging to activities, excursions, shopping, and other services. Because wellness travelers tend to be high-spenders and favor experiences that are authentic and unique, there is less pressure for destinations to engage in a “race to the bottom” strategy that competes on price and quantity. Spa tourism remains a significant and high-growth segment in wellness tourism.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Wellness Tourism market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Expedia Group (United States), Booking Holdings (United States), Travel Leaders Group (United States), Ayurva Traveller (Sri Lanka), Spa Wellness Travel (Australia), Spirit Tours (United States), Bamba Experience (Mexico), Well Traveled (United States), Spirit Journeys (United Kingdom) and Odyssey Tours & Travels (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Intrepid Travel (Australia) and WB Surf Camp (United States).
Segmentation Overview
AMA Research has segmented the market of Global Wellness Tourism market by Type (Domestic Trip and International Trip) and Region. On the basis of Type, International Trip are dominating the market in the year 2024 where as Domestic Trip stood as second largest market share.
On the basis of geography, the market of Wellness Tourism has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Activities Offered, the sub-segment i.e. Spas will boost the Wellness Tourism market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Traveller, the sub-segment i.e. Primary will boost the Wellness Tourism market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Regions Are Prioritizing the Wellbeing of Their Residents and Their Environment to Create Their Own Unique Wellness Value Proposition and Brand
Market Growth Drivers:
Fast Growing Tourism Segment Owing To Increased Affordability of Flights & Travel Options and Growing Consumer Desire to Adopt a Wellness Lifestyle
Challenges:
Need To Develop Trained and Certified Manpower
Restraints:
Irritating Behaviour from the Local Public towards Foreign Visitors
Opportunities:
Consumer Evolution and Rising Focus On Holistic Health & Prevention and Changing Lifestyle Trends Are Driving an Exponential Growth of Consumer Interest in All Things Related To Wellness
Key Target Audience
Wellness Tourism Service Providers, Travel Agents, Tourism Industry, Regulatory & Government Bodies, Airline Industry, End-User and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.