Market Snapshot:
Wellness tourism is travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Wellness tourism is the powerful intersection of two large and growing industries: tourism industry & wellness industry. Preferences have rapidly gone mainstream over the decade, as consumers try to stave off chronic disease and deteriorating mental health associated with an increasingly sedentary, unhealthy, digitized, and stressful lifestyle. Most people who enjoy a wellness vacation are repeat customers because it satisfies them in a way that no other holiday does. Spending globally by wellness travelers is distributed among many segments of the tourism industry, from food and lodging to activities, excursions, shopping, and other services. Because wellness travelers tend to be high-spenders and favor experiences that are authentic and unique, there is less pressure for destinations to engage in a “race to the bottom” strategy that competes on price and quantity. Spa tourism remains a significant and high-growth segment in wellness tourism.
Segment Analysis
AMA Research have segmented the market of Global Wellness Tourism market by Type, Application and Region. On the basis of Type, International Trip are dominating the market in the year 2020 where as Domestic Trip stood as second largest market share.
On the basis of geography, the market of Wellness Tourism has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
Regions Are Prioritizing the Wellbeing of Their Residents and Their Environment to Create Their Own Unique Wellness Value Proposition and Brand
Market Drivers
Fast Growing Tourism Segment Owing To Increased Affordability of Flights & Travel Options and Growing Consumer Desire to Adopt a Wellness Lifestyle
Opportunities
Consumer Evolution and Rising Focus On Holistic Health & Prevention and Changing Lifestyle Trends Are Driving an Exponential Growth of Consumer Interest in All Things Related To Wellness
Restraints
- Irritating Behaviour from the Local Public towards Foreign Visitors
In addition to the aforementioned factor, Fast Growing Tourism Segment Owing To Increased Affordability of Flights & Travel Options
is expected to propel the growth of the market over the forecast period.
Competitive Landscape
The key Vendors profiled in the study are Expedia Group (United States), Booking Holdings (United States), Travel Leaders Group (United States), Ayurva Traveller (Sri Lanka), Spa Wellness Travel (Australia), Spirit Tours (United States), Bamba Experience (Mexico), Well Traveled (United States), Spirit Journeys (United Kingdom) and Odyssey Tours & Travels (India). A lot of United States players are profiled in the research study indicating a strong market dependence.