About LBS Platform
Location-based services (LBS) are the type of services offered through a mobile phone and take into account the device’s geographical location. They typically offer information or entertainment. They are largely dependent on the mobile user’s location, the primary objective of the service provider’s system is to determine where the user is. There are numerous applications of location-based services including local news, points of interest, directions, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement, among others. The rise in the use of location-based mobile advertising is one of the major factors contributing to the growth of the market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
There are various companies that are exploring the market opportunities by investing in the new treatment and also expanding their footprints in new geographic regions by adopting various strategic initiatives such as mergers & acquisitions, expansions, investments, new product launches, and others. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Cisco Systems, Inc. (United States), Google Inc. (United States), Alcatel-Lucent SA (France), AT&T Inc. (United States), International Business Machines Corporation (United States), Qualcomm Inc. (United States), Microsoft Corporation (United States), Oracle Corporation (United States), Apple, Inc. (United States) and Bharti Airtel, LTD. (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are TeleCommunication Systems, Inc. (United States), Intersec Group (France), Aruba Networks, Inc. (United States), Meridian Apps, Inc. (United States), Ruckus Wireless, Inc. (United States), YFind Technologies Private Limited (Singapore), Broadcom Corporation (United States), Texas Instruments Inc. (United States), MediaTek Inc. (Taiwan), Fujitsu Ltd. (Japan), Intel Corporation (United States), Samsung Electronics (South Korea) and LG Electronics (South Korea).
Segmentation Overview
AMA Research has segmented the market of Global LBS Platform market by Type (Indoor LBS Platform and Outdoor LBS Platform), Application (Location-based Advertising, Business Intelligence & Analytics, Social Networking & Entertainment, Mapping & Navigation, Local Search & Information and Others {Disaster Management, and Emergency Support}) and Region.
On the basis of geography, the market of LBS Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology, the sub-segment i.e. Assisted GPS {A-GPS} will boost the LBS Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Transportation will boost the LBS Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Increasing Popularity of Cloud-Based Big Data Analytics
Market Growth Drivers:
Increasing Competitiveness and Higher Adoption of Bi Solutions, Higher Adoption of LBS and RTLS for Various Industry Applications, The rise in the Use of Location-Based Mobile Advertising, Increasing Use of Social Media Marketing and The proliferation of Location-Based Apps among Consumers
Challenges:
Privacy and Security Concerns, Connectivity and Data Integration Issues, Lack of Skilled Professionals, Stringent Government Rules and Regulations, Lack of Awareness, Expertise, and Other Operational Challenges and Mobile App Data Privacy Concerns
Restraints:
High Costs of RTLS and Legal and Privacy Concerns
Opportunities:
Evolution of IoT, Increasing Demand for Wearable Devices, Support from Government for Encouraging the Use of RTLS and LBS Technologies and New Opportunities in the Industrial Manufacturing Sector
Market Leaders and their expansionary development strategies
On 4 Feb 2019, TomTom (TOM2) and Microsoft Corp. have announced that they are expanding their partnership, bringing TomTom’s maps and traffic data into a multitude of mapping scenarios across Microsoft’s cloud services. With this broadened integration, TomTom will be a leading location data provider for Microsoft Azure and Bing Maps. TomTom is also expanding its relationship with Microsoft, selecting Microsoft Azure as its preferred cloud provider.
In FEBRUARY 2024, London Business School (LBS) has unveiled a new home for online courses and learning, LBS Online. LBS Online sits alongside the School’s existing degree and executive education programmes, providing emerging and established business leaders with access to a global, digital classroom and diverse peer group wherever their location.
Key Target Audience
LBS solution vendors, LBS service providers, Value-added resellers, Security and intelligence service providers, Managed Service Providers (MSPs), Network and system integrators and IT operations tool and solution providers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.