What is Exhibitions Market?
Exhibitions are one-time events that occur at various regular periods and feature new products and services. The number of exhibits taking place across the world is on the rise and has significant marketing tools since they allow businesses to reach a large target demographic all at once. Exhibitions bring together suppliers, buyers, purchase influencers, consultants, and the media to represent the marketplace at one place and time.
The market study is being classified by Type (B2C, B2B and Mixed), by Application (Art Exhibitions, Academic Exhibitions, Commercial Exhibitions and Others) and major geographies with country level break-up.
Messe Frankfurt GmbH (Germany), United Business Media (UBM) Plc (United Kingdom), Informa Plc (United Kingdom), Reed Exhibitions (United Kingdom), Clarion Events Ltd (United Kingdom), Comexposium Group (France), Emerald Expositions Events, Inc. (United States), Koelnmesse GmbH (Germany), MEX (India), Radeecal Communications (India) and Inter Ads Exhibitions (India) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Tarsus Group (United Kingdom), Fiera Milano (Italy) and Messe München GmbH (Germany).
The global market is fiercely comparative due to the market fragmented smaller businesses and larger corporations. The global market for Exhibition appears to be highly fragmented and with the presence of many vendors providing organizing services. This market research report will help clients identify new growth opportunities and strategies unique growth plans by providing a full depth analysis of the market’s competitive nature and offering value on the products offered by companies. Research Analyst at AMA predicts that United Kingdom Players will contribute to the maximum growth of Global Exhibitions market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Exhibitions market by Type, Application and Region.
On the basis of geography, the market of Exhibitions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Demand for Business-Focus Events and Increase in Business Trip to Expand the Business
Market Trend
- The trend for Expanding Business by Creating Own App to Promote Exhibition
Restraints
- Declination due to Several Shopping Apps and Online Trend
Opportunities
- Rising of Redesign Exhibition Models and Integration of Trade Shows
Challenges
- High Set-Up Cost of Exhibition such As Travelling Expense, Stand Space Area, Staff Accommodation Expense and To Build the Design
Market Leaders and some development strategies
On 29 June 2021, Balluun announces the partnership with Rx (Reed Exhibitions) to launch ShopVISION, a year-round digital marketplace for the global vision care industry. ShopVISION is a modern web sourcing platform for the worldwide vision care industry. Buyers can simply source items, develop connections with suppliers, and handle all of their product discovery and research requirements with Balluun's full range of B2B community and marketplace services, including locating the newest styles, making favorites, and wish-lists.
On 16 May 2019, Reed Exhibitions (RX) launch eight new trade Exhibitions across six cities i.e., Chicago; Las Vegas; Orlando; New York; Portland, Oregon; and San Diego. Collaborations with major media brands and associations, geo-clones of RX global brands, and value chain expansions of current RX events are among the new events, that are a mix of B2B and B2C.
Key Target Audience
Service Providers, International Traders, Software Developers, Financial Institutes and Investors, Regulatory Bodies, End-User and Others