Global Marketing Cloud Platform

Marketing Cloud Platform Comprehensive Study by Type (Platform, Services), Application (Advertising, Designing, Sales Channel, Branding, Communications), End Use (Retail, Life Science, Financial Services, Media and Entertainment, Others), Deployment (Public Cloud, Private Cloud) Players and Region - Global Market Outlook to 2028

Marketing Cloud Platform Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Marketing Cloud Platform
A marketing cloud platform is a cloud-based digital platform that includes marketing capabilities like emails, social media management, and analytics. By collecting important customer data such as consumer behaviour and preferences, Marketing Cloud systems construct an effective marketing strategy. Growing adoption of digital solutions especially fuelled by recent pandemic has led to the growth of the marketing cloud platform industry. Rising penetration of high speed connectivity through wireless and wired telecommunications services too has significantly bolstered the market of the marketing cloud platform. Increasing competition in the cloud space has led to cheaper alternatives presence in the market. Although cyber threats remain eminent. North America followed by Asia Pacific remain major markets.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


Marketing Cloud Platform market companies operating in these industries are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focusing on maintaining sustainable development. The market is highly competitive with a few players occupying the major share. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Adobe Systems Inc. (United States), Oracle Corporation (United States), IBM Corporation (United States), Salesforce.com, Inc. (United States), Cision AB (Sweden), Hatchbuck (United States), Infusionsoft (United States), Etrigue Corporation (United States), Leadsquared (India) and Hubspot (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Cheetah Digital (United States), RedPoint Global (United States) and Selligent (Belgium).

Segmentation Overview
AMA Research has segmented the market of Global Marketing Cloud Platform market by Type (Platform and Services), Application (Advertising, Designing, Sales Channel, Branding and Communications) and Region.



On the basis of geography, the market of Marketing Cloud Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. Retail will boost the Marketing Cloud Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Public Cloud will boost the Marketing Cloud Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Advertising and Communications Accounts for Largest Market Share

Market Growth Drivers:
Increasing Adoption of Cloud based Tools by Businesses, Rising Penetration of Internet and Cheaper Cloud Computing Solutions

Challenges:
Training of Professionals Required

Restraints:
Rising Number of Cyber Attack and Data Breach Incidents

Opportunities:
Public Cloud has Huge Potential to Expand in Asia Pacific Region

Market Leaders and their expansionary development strategies
In 2019, SAP SE, the German multinational software corporation has announced completion of acquisition of Emarsys, which is an Austria situated cloud-based marketing platform. Emarsys enables businesses to communicate with customers on a personal level across channels ranging from email to social media - a strategy known as experience management that is gaining steam as more people purchase online. The acquisition will significantly bolster SAP’s presence in the cloud marketing platform space.
In 2021, Demandbase, a United States based software company developing targeting and personalization platform for business-to-business companies has announced 2 new acquisitions primarily in the field of next generation B2B Marketing Cloud. One of the acquired companies includes InsideView, a sales and marketing intelligence platform, while the other being DemandMatrix, a provider of technographic data. The acquisition will enable Demandbase to expand its portfolio as well as integrate the expertise of Demandmatrix and Insideview under one end to end solution.


Key Target Audience
Marketing Cloud Platform Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Platform
  • Services
By Application
  • Advertising
  • Designing
  • Sales Channel
  • Branding
  • Communications
By End Use
  • Retail
  • Life Science
  • Financial Services
  • Media and Entertainment
  • Others

By Deployment
  • Public Cloud
  • Private Cloud

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Adoption of Cloud based Tools by Businesses
      • 3.2.2. Rising Penetration of Internet
      • 3.2.3. Cheaper Cloud Computing Solutions
    • 3.3. Market Challenges
      • 3.3.1. Training of Professionals Required
    • 3.4. Market Trends
      • 3.4.1. Advertising and Communications Accounts for Largest Market Share
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Marketing Cloud Platform, by Type, Application, End Use, Deployment and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Marketing Cloud Platform (Value)
      • 5.2.1. Global Marketing Cloud Platform by: Type (Value)
        • 5.2.1.1. Platform
        • 5.2.1.2. Services
      • 5.2.2. Global Marketing Cloud Platform by: Application (Value)
        • 5.2.2.1. Advertising
        • 5.2.2.2. Designing
        • 5.2.2.3. Sales Channel
        • 5.2.2.4. Branding
        • 5.2.2.5. Communications
      • 5.2.3. Global Marketing Cloud Platform by: End Use (Value)
        • 5.2.3.1. Retail
        • 5.2.3.2. Life Science
        • 5.2.3.3. Financial Services
        • 5.2.3.4. Media and Entertainment
        • 5.2.3.5. Others
      • 5.2.4. Global Marketing Cloud Platform by: Deployment (Value)
        • 5.2.4.1. Public Cloud
        • 5.2.4.2. Private Cloud
      • 5.2.5. Global Marketing Cloud Platform Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Marketing Cloud Platform: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Adobe Systems Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Oracle Corporation (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. IBM Corporation (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Salesforce.com, Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Cision AB (Sweden)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Hatchbuck (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Infusionsoft (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Etrigue Corporation (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Leadsquared (India)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Hubspot (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Marketing Cloud Platform Sale, by Type, Application, End Use, Deployment and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Marketing Cloud Platform (Value)
      • 7.2.1. Global Marketing Cloud Platform by: Type (Value)
        • 7.2.1.1. Platform
        • 7.2.1.2. Services
      • 7.2.2. Global Marketing Cloud Platform by: Application (Value)
        • 7.2.2.1. Advertising
        • 7.2.2.2. Designing
        • 7.2.2.3. Sales Channel
        • 7.2.2.4. Branding
        • 7.2.2.5. Communications
      • 7.2.3. Global Marketing Cloud Platform by: End Use (Value)
        • 7.2.3.1. Retail
        • 7.2.3.2. Life Science
        • 7.2.3.3. Financial Services
        • 7.2.3.4. Media and Entertainment
        • 7.2.3.5. Others
      • 7.2.4. Global Marketing Cloud Platform by: Deployment (Value)
        • 7.2.4.1. Public Cloud
        • 7.2.4.2. Private Cloud
      • 7.2.5. Global Marketing Cloud Platform Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Marketing Cloud Platform: by Type(USD Million)
  • Table 2. Marketing Cloud Platform Platform , by Region USD Million (2017-2022)
  • Table 3. Marketing Cloud Platform Services , by Region USD Million (2017-2022)
  • Table 4. Marketing Cloud Platform: by Application(USD Million)
  • Table 5. Marketing Cloud Platform Advertising , by Region USD Million (2017-2022)
  • Table 6. Marketing Cloud Platform Designing , by Region USD Million (2017-2022)
  • Table 7. Marketing Cloud Platform Sales Channel , by Region USD Million (2017-2022)
  • Table 8. Marketing Cloud Platform Branding , by Region USD Million (2017-2022)
  • Table 9. Marketing Cloud Platform Communications , by Region USD Million (2017-2022)
  • Table 10. Marketing Cloud Platform: by End Use(USD Million)
  • Table 11. Marketing Cloud Platform Retail , by Region USD Million (2017-2022)
  • Table 12. Marketing Cloud Platform Life Science , by Region USD Million (2017-2022)
  • Table 13. Marketing Cloud Platform Financial Services , by Region USD Million (2017-2022)
  • Table 14. Marketing Cloud Platform Media and Entertainment , by Region USD Million (2017-2022)
  • Table 15. Marketing Cloud Platform Others , by Region USD Million (2017-2022)
  • Table 16. Marketing Cloud Platform: by Deployment(USD Million)
  • Table 17. Marketing Cloud Platform Public Cloud , by Region USD Million (2017-2022)
  • Table 18. Marketing Cloud Platform Private Cloud , by Region USD Million (2017-2022)
  • Table 19. South America Marketing Cloud Platform, by Country USD Million (2017-2022)
  • Table 20. South America Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 21. South America Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 22. South America Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 23. South America Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 24. Brazil Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 25. Brazil Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 26. Brazil Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 27. Brazil Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 28. Argentina Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 29. Argentina Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 30. Argentina Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 31. Argentina Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 32. Rest of South America Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 33. Rest of South America Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 34. Rest of South America Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 35. Rest of South America Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 36. Asia Pacific Marketing Cloud Platform, by Country USD Million (2017-2022)
  • Table 37. Asia Pacific Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 38. Asia Pacific Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 39. Asia Pacific Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 40. Asia Pacific Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 41. China Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 42. China Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 43. China Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 44. China Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 45. Japan Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 46. Japan Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 47. Japan Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 48. Japan Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 49. India Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 50. India Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 51. India Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 52. India Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 53. South Korea Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 54. South Korea Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 55. South Korea Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 56. South Korea Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 57. Taiwan Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 58. Taiwan Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 59. Taiwan Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 60. Taiwan Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 61. Australia Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 62. Australia Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 63. Australia Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 64. Australia Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 65. Rest of Asia-Pacific Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 66. Rest of Asia-Pacific Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 69. Europe Marketing Cloud Platform, by Country USD Million (2017-2022)
  • Table 70. Europe Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 71. Europe Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 72. Europe Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 73. Europe Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 74. Germany Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 75. Germany Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 76. Germany Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 77. Germany Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 78. France Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 79. France Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 80. France Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 81. France Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 82. Italy Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 83. Italy Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 84. Italy Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 85. Italy Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 86. United Kingdom Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 87. United Kingdom Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 88. United Kingdom Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 89. United Kingdom Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 90. Netherlands Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 91. Netherlands Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 92. Netherlands Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 93. Netherlands Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 94. Rest of Europe Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 95. Rest of Europe Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 96. Rest of Europe Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 97. Rest of Europe Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 98. MEA Marketing Cloud Platform, by Country USD Million (2017-2022)
  • Table 99. MEA Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 100. MEA Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 101. MEA Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 102. MEA Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 103. Middle East Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 104. Middle East Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 105. Middle East Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 106. Middle East Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 107. Africa Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 108. Africa Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 109. Africa Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 110. Africa Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 111. North America Marketing Cloud Platform, by Country USD Million (2017-2022)
  • Table 112. North America Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 113. North America Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 114. North America Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 115. North America Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 116. United States Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 117. United States Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 118. United States Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 119. United States Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 120. Canada Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 121. Canada Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 122. Canada Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 123. Canada Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 124. Mexico Marketing Cloud Platform, by Type USD Million (2017-2022)
  • Table 125. Mexico Marketing Cloud Platform, by Application USD Million (2017-2022)
  • Table 126. Mexico Marketing Cloud Platform, by End Use USD Million (2017-2022)
  • Table 127. Mexico Marketing Cloud Platform, by Deployment USD Million (2017-2022)
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Marketing Cloud Platform: by Type(USD Million)
  • Table 139. Marketing Cloud Platform Platform , by Region USD Million (2023-2028)
  • Table 140. Marketing Cloud Platform Services , by Region USD Million (2023-2028)
  • Table 141. Marketing Cloud Platform: by Application(USD Million)
  • Table 142. Marketing Cloud Platform Advertising , by Region USD Million (2023-2028)
  • Table 143. Marketing Cloud Platform Designing , by Region USD Million (2023-2028)
  • Table 144. Marketing Cloud Platform Sales Channel , by Region USD Million (2023-2028)
  • Table 145. Marketing Cloud Platform Branding , by Region USD Million (2023-2028)
  • Table 146. Marketing Cloud Platform Communications , by Region USD Million (2023-2028)
  • Table 147. Marketing Cloud Platform: by End Use(USD Million)
  • Table 148. Marketing Cloud Platform Retail , by Region USD Million (2023-2028)
  • Table 149. Marketing Cloud Platform Life Science , by Region USD Million (2023-2028)
  • Table 150. Marketing Cloud Platform Financial Services , by Region USD Million (2023-2028)
  • Table 151. Marketing Cloud Platform Media and Entertainment , by Region USD Million (2023-2028)
  • Table 152. Marketing Cloud Platform Others , by Region USD Million (2023-2028)
  • Table 153. Marketing Cloud Platform: by Deployment(USD Million)
  • Table 154. Marketing Cloud Platform Public Cloud , by Region USD Million (2023-2028)
  • Table 155. Marketing Cloud Platform Private Cloud , by Region USD Million (2023-2028)
  • Table 156. South America Marketing Cloud Platform, by Country USD Million (2023-2028)
  • Table 157. South America Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 158. South America Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 159. South America Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 160. South America Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 161. Brazil Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 162. Brazil Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 163. Brazil Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 164. Brazil Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 165. Argentina Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 166. Argentina Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 167. Argentina Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 168. Argentina Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 169. Rest of South America Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 170. Rest of South America Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 171. Rest of South America Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 172. Rest of South America Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 173. Asia Pacific Marketing Cloud Platform, by Country USD Million (2023-2028)
  • Table 174. Asia Pacific Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 175. Asia Pacific Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 176. Asia Pacific Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 177. Asia Pacific Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 178. China Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 179. China Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 180. China Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 181. China Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 182. Japan Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 183. Japan Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 184. Japan Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 185. Japan Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 186. India Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 187. India Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 188. India Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 189. India Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 190. South Korea Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 191. South Korea Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 192. South Korea Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 193. South Korea Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 194. Taiwan Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 195. Taiwan Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 196. Taiwan Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 197. Taiwan Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 198. Australia Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 199. Australia Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 200. Australia Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 201. Australia Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 202. Rest of Asia-Pacific Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 203. Rest of Asia-Pacific Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 204. Rest of Asia-Pacific Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 205. Rest of Asia-Pacific Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 206. Europe Marketing Cloud Platform, by Country USD Million (2023-2028)
  • Table 207. Europe Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 208. Europe Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 209. Europe Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 210. Europe Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 211. Germany Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 212. Germany Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 213. Germany Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 214. Germany Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 215. France Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 216. France Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 217. France Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 218. France Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 219. Italy Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 220. Italy Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 221. Italy Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 222. Italy Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 223. United Kingdom Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 224. United Kingdom Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 225. United Kingdom Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 226. United Kingdom Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 227. Netherlands Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 228. Netherlands Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 229. Netherlands Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 230. Netherlands Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 231. Rest of Europe Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 232. Rest of Europe Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 233. Rest of Europe Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 234. Rest of Europe Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 235. MEA Marketing Cloud Platform, by Country USD Million (2023-2028)
  • Table 236. MEA Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 237. MEA Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 238. MEA Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 239. MEA Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 240. Middle East Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 241. Middle East Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 242. Middle East Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 243. Middle East Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 244. Africa Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 245. Africa Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 246. Africa Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 247. Africa Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 248. North America Marketing Cloud Platform, by Country USD Million (2023-2028)
  • Table 249. North America Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 250. North America Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 251. North America Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 252. North America Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 253. United States Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 254. United States Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 255. United States Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 256. United States Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 257. Canada Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 258. Canada Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 259. Canada Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 260. Canada Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 261. Mexico Marketing Cloud Platform, by Type USD Million (2023-2028)
  • Table 262. Mexico Marketing Cloud Platform, by Application USD Million (2023-2028)
  • Table 263. Mexico Marketing Cloud Platform, by End Use USD Million (2023-2028)
  • Table 264. Mexico Marketing Cloud Platform, by Deployment USD Million (2023-2028)
  • Table 265. Research Programs/Design for This Report
  • Table 266. Key Data Information from Secondary Sources
  • Table 267. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Marketing Cloud Platform: by Type USD Million (2017-2022)
  • Figure 5. Global Marketing Cloud Platform: by Application USD Million (2017-2022)
  • Figure 6. Global Marketing Cloud Platform: by End Use USD Million (2017-2022)
  • Figure 7. Global Marketing Cloud Platform: by Deployment USD Million (2017-2022)
  • Figure 8. South America Marketing Cloud Platform Share (%), by Country
  • Figure 9. Asia Pacific Marketing Cloud Platform Share (%), by Country
  • Figure 10. Europe Marketing Cloud Platform Share (%), by Country
  • Figure 11. MEA Marketing Cloud Platform Share (%), by Country
  • Figure 12. North America Marketing Cloud Platform Share (%), by Country
  • Figure 13. Global Marketing Cloud Platform share by Players 2022 (%)
  • Figure 14. Global Marketing Cloud Platform share by Players (Top 3) 2022(%)
  • Figure 15. Global Marketing Cloud Platform share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Adobe Systems Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 18. Adobe Systems Inc. (United States) Revenue: by Geography 2022
  • Figure 19. Oracle Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 20. Oracle Corporation (United States) Revenue: by Geography 2022
  • Figure 21. IBM Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 22. IBM Corporation (United States) Revenue: by Geography 2022
  • Figure 23. Salesforce.com, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 24. Salesforce.com, Inc. (United States) Revenue: by Geography 2022
  • Figure 25. Cision AB (Sweden) Revenue, Net Income and Gross profit
  • Figure 26. Cision AB (Sweden) Revenue: by Geography 2022
  • Figure 27. Hatchbuck (United States) Revenue, Net Income and Gross profit
  • Figure 28. Hatchbuck (United States) Revenue: by Geography 2022
  • Figure 29. Infusionsoft (United States) Revenue, Net Income and Gross profit
  • Figure 30. Infusionsoft (United States) Revenue: by Geography 2022
  • Figure 31. Etrigue Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 32. Etrigue Corporation (United States) Revenue: by Geography 2022
  • Figure 33. Leadsquared (India) Revenue, Net Income and Gross profit
  • Figure 34. Leadsquared (India) Revenue: by Geography 2022
  • Figure 35. Hubspot (United States) Revenue, Net Income and Gross profit
  • Figure 36. Hubspot (United States) Revenue: by Geography 2022
  • Figure 37. Global Marketing Cloud Platform: by Type USD Million (2023-2028)
  • Figure 38. Global Marketing Cloud Platform: by Application USD Million (2023-2028)
  • Figure 39. Global Marketing Cloud Platform: by End Use USD Million (2023-2028)
  • Figure 40. Global Marketing Cloud Platform: by Deployment USD Million (2023-2028)
  • Figure 41. South America Marketing Cloud Platform Share (%), by Country
  • Figure 42. Asia Pacific Marketing Cloud Platform Share (%), by Country
  • Figure 43. Europe Marketing Cloud Platform Share (%), by Country
  • Figure 44. MEA Marketing Cloud Platform Share (%), by Country
  • Figure 45. North America Marketing Cloud Platform Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Adobe Systems Inc. (United States)
  • Oracle Corporation (United States)
  • IBM Corporation (United States)
  • Salesforce.com, Inc. (United States)
  • Cision AB (Sweden)
  • Hatchbuck (United States)
  • Infusionsoft (United States)
  • Etrigue Corporation (United States)
  • Leadsquared (India)
  • Hubspot (United States)
Additional players considered in the study are as follows:
Cheetah Digital (United States) , RedPoint Global (United States) , Selligent (Belgium)
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Key Highlights of Report


May 2023 240 Pages 82 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Marketing Cloud Platform Quantitative research analysis
Global Marketing Cloud Platform Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Adobe Systems Inc. (United States), Oracle Corporation (United States), IBM Corporation (United States), Salesforce.com, Inc. (United States), Cision AB (Sweden), Hatchbuck (United States), Infusionsoft (United States), Etrigue Corporation (United States), Leadsquared (India) and Hubspot (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Advertising and Communications Accounts for Largest Market Share" is seen as one of major influencing trends for Marketing Cloud Platform Market during projected period 2022-2028.
The Marketing Cloud Platform market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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