About Deodorant & Anti-Perspirant
Deodorants are personal care products that are applied topically, most commonly on the underarms, feet, and other areas of the body, to minimize the odor caused by the bacterial breakdown of perspiration. Antiperspirants are products whose primary function is to prevent perspiration. By inhibiting perspiration, which is an essential component for the growth of bacteria that cause malodor, antiperspirants too act as deodorants.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 4.2% |
The deodorants market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to deodorants market. Analyst at AMA Research estimates that United States, Japanese Vendors will contribute the maximum growth to Global Deodorant & Anti-Perspirant market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Unilever (United Kingdom), Cavinkare (India), Addidas (Germany), Nike (United States), Procter & Gamble (United States), Godrej (India), Garnier (France), Vini Group (India), L'Oreal (France) and Yardley of London (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Avon (United Kingdom), Beiersdorf (Germany), Colgate-Palmolive (United States), Henkel (Germany), Chanel (France), Christian Dior SE (France), Church & Dwight (United States), Estee Lauder (United States), Hypermarcas S.A (Brazil), Kao Corp (Japan), Lion Corp. (Japan), McNROE Consumer Products Pvt. Ltd. (India), Playboy Enterprises Inc. (United States), Revlon Cosmetics Company (United States), Shekofa Kish (Iran) and Shiseido (Japan).
Segmentation Overview
AMA Research has segmented the market of Global Deodorant & Anti-Perspirant market by and Region.
On the basis of geography, the market of Deodorant & Anti-Perspirant has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Function, the sub-segment i.e. Aerosol Spray will boost the Deodorant & Anti-Perspirant market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. Women will boost the Deodorant & Anti-Perspirant market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredient, the sub-segment i.e. Alcohol will boost the Deodorant & Anti-Perspirant market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Surging Demand for Organic and Natural Deodorant Products
Market Growth Drivers:
The Growing Demand of Deodorant and Antiperspirant Products among Youth, Increasing Concern about Hygiene among Consumers, Changing Lifestyle and Increasing Disposable Income and Rapid Urbanization
Restraints:
Growing Concerns among Consumers Regarding Possible Health Issues Due To Some Ingredients
Opportunities:
The Rising Demand from Asia Pacific Regions
Market Leaders and their expansionary development strategies
In November 2023, Johnson & Johnson, an American multinational healthcare company, partnered with Biossance, a sustainable beauty brand, to develop bio-based ingredients for its deodorant and anti-perspirant products. This partnership aims to create more sustainable and eco-friendly deodorant options.
In October 2023, Dove introduced a new anti-perspirant formula with a calming lavender scent, targeting consumers seeking stress-reducing personal care products.
Key Target Audience
Deodorant & Anti-Perspirant Manufacturers, Deodorant & Anti-Perspirant Traders/Distributors, Deodorant & Anti-Perspirant Raw Material Suppliers, Deodorant & Anti-Perspirant Importer/Exporter, Regulatory & Government bodies and Downstream Vendors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.