Cream Eye Liner Market Scope
Eyeliners give a different definition to the eyes. Eyeliners, which are applied to the contours of the eye, give the eyes an aesthetic beauty. Women now mostly prefer cream eyeliners as they are easy to use. Cream eyeliners are used more as they come thick and apply more brightly. The cream eyeliners come in paste form and a brush is used to apply them. The cream eyeliner is used only on the upper lash line and not on the lower lash line as they could bring in some irritation. Cream eyeliners are composed of creamy substances. The cream eyeliners come in a pencil or tube form. When one uses a cream eyeliner, the eyes may have a natural look as they are silky smooth. Furthermore, owing to the rising demand for contact lenses among women, many cosmetic companies are making products in response to this growing demand. Several key players are producing products that are specifically labeled ophthalmologist tested and safe for contact lens wearers.
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Cream Eye Liner market throughout the predicted period.
Aesthetica (United States), Maybelline New York (United States), Eyes Lips Face (United States), Stila (United States), REVLON (United States), L'Oréal (France), Physicians Formula Holdings, Inc. (United States), Vogue Effects Ltd (New Zealand), Celavi (United States), Christian Dior SE (France) and Bobbi Brown (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Nykaa (India) and Kat Von D Beauty (Mexico).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Cream Eye Liner market by Type (Black, Brown, White and Others), by Application (Daily Makeover and Special-occasion Makeover) and Region with country level break-up.
On the basis of geography, the market of Cream Eye Liner has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 15 March 2019, Kat Von D Beauty has launched Cake Pencil Eyeliner, a cream-to-powder eyeliner pencil in three colors, black, brown and white.
On 24 Dec 2016, Nykaa has now introduced 3 new eye products in the market. This time they launched EyeM Black Kajal, Rock the Line Gel Kajal and 24Hrs Vinyl Luxe liquid eyeliner. All of these newly launched eye makeup products are available online at Nykaa.com.
Market Trend
- White Eyeliner Has Emerged as the Biggest Celebrity Makeup Trend
Market Drivers
- The continuous increase in online beauty spending
- The expansion of social networks
- Consumer interest in new, different and premium products
- The acceleration of urbanization worldwide
- The Increasing Numbers of Working Women
Opportunities
- The Growing Demand from Asia Pacific Region
Restraints
- Prone To Allergy and Irritation Resulting From Cosmetics
- Poor Makeup Hygiene Can Lead To Eye and Eyelids Problems
Challenges
- To Maintain Brand Loyalty among the Consumers
Key Target Audience
Cream Eye Liner Manufacturers, Cream Eye Liner Raw Material Suppliers, Cream Eye Liner Traders/Distributors, Cream Eye Liner Importer/Exporter, Regulatory & Government Bodies, End Users and Others