Industry Background:
Intimate apparel, also known as undergarments, are an integral segment of the overall apparel manufacturing industry It is the additional clothing layer used by men, women, and kids under outerwear. Intimate apparel products are undergarments for women and men. Intimate apparel products are mainly used to keep body in shape and maintain personal hygiene. The various types of branded products available in the market such as sleepwear, sportswear, beachwear, shape wear, swimwear, and many more. common fabrics used to design intimate wear include natural fibers, and synthetic fibers such as rayon, linen, cotton, silk, modal, Lycra, and nylon.This growth is primarily driven by Increasing Disposable Income and Growing Awareness About Intimate Apparels Among Individuals.
Globally, a noticeable market trend is evident Surge In Popularity Of Designer Patterns Among Woman. Major Vendors, such as Hanes Brands Inc. (United States), Jockey International Inc. (United States), American Eagle Outfitters (Aerie) (United States), MAS Holdings (Sri Lanka), Chantelle Group (France), Triumph International Ltd (Switzerland), Ann Summers (United Kingdom), Hanky Panky Ltd (United States), PVH Corporation (United States), Marks and Spencer (United States) and LVMH (France) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 13 January 2017 Naked Brand Group Inc., an innovative innerwear fashion and lifestyle brand, and Bendon Limited, a global intimate apparel and swimwear brand renowned for best-in-category technology and design throughout its 70 year history, have entered into a Letter of Intent for a proposed merger of the companies
On 14 May 2021 Digitally native, vertically integrated apparel brand MeUndies recently launched a line of performance underwear in response to customer demand, says Jeremy Lowenstein, chief marketing officer at MeUndies.The new product line, called Breathe, is made of a lighter fabric than its typical products and is a “mesh-like quality” that allows for more mobility, breathability and stretchiness, Lowenstein says. In addition, the underwear has anti-odor properties, is moisture-wicking and quick-drying.
Market Drivers
- Increasing Disposable Income
- Growing Awareness About Intimate Apparels Among Individuals
Market Trend
- Surge In Popularity Of Designer Patterns Among Woman
Restraints
- Rising Incidences Of Skin Allergies After Wearing Intimate Wears
- Lack Of Availability Of Skilled Labor
Opportunities
Rising Fashion Conscious Among Female Population and Increasing Sales Across Online Channels
Challenges
Presence Of Counterfeit Products
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Intimate Apparel Study Sheds Light on
The Intimate Apparel Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Intimate Apparel industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Intimate Apparel industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.