Global Mobile Marketing Platforms Market research

Mobile Marketing Platforms Comprehensive Study by Type (Multichannel Marketing Hubs (MMH), Purpose-built Mobile Marketing Platforms), Application (IOS, Android), Solutions (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, Mobile Emails, Quick Response (QR) Codes, Location-Based Marketing, In-App Messages, Mobile Web, Others), End User (Retail and E-Commerce, Travel and Logistics, Automotive, BFSI, Telecom and IT, Media and Entertainment, Healthcare, Government, Others) Players and Region - Global Market Outlook to 2028

Mobile Marketing Platforms Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Mobile Marketing Platforms
Mobile marketing platform is refer as the software solutions which is tailored for the specific marketing needs of mobile teams. Mobile marketing platforms provides the unique insight for the personal behaviours of customers. Everything is changing from the way we run our lives and gain access to information and mobile platforms are at primary concern for this. Unlike other mediums for the marketing, mobile marketing allows the businesses target customers 24 hours a day, whether through website or apps. In short context mobile marketing platform is a tool designed to make customer experience in easier way. Mobile marketing automation is becoming the most important to ensure customer retention

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


The Mobile Marketing Platforms market is a vibrant and rapidly evolving space with immense growth potential. Players who adapt to emerging trends, prioritize data-driven solutions, and focus on specific verticals are well-positioned to succeed in this competitive landscape. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Vibes (United States), Localytics (United States), Urban Airship (United States), Leanplum (United States), Pyze (United States), IMImobile (United Kingdom), Swrve (United States), MoEngage (United States), Salesforce (United States), Sailthru (United States) and Braze (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are IBM (United States), SessionM (United States), Oracle (United States) and TUNE (United States).

Segmentation Overview
AMA Research has segmented the market of Global Mobile Marketing Platforms market by Type (Multichannel Marketing Hubs (MMH) and Purpose-built Mobile Marketing Platforms), Application (iOS and Android) and Region.



On the basis of geography, the market of Mobile Marketing Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Solutions, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Retail and E-Commerce will boost the Mobile Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Decrease in the price of high speed internet

Market Growth Drivers:
High penetration of mobile phone users and Increased use of mobile web and mobile applications

Challenges:
Privacy concerns and Understanding consumer behaviour

Restraints:
Complexity of implementation and Resistance to accept change among marketing service providers

Opportunities:
Innovation in the technology of mobile based marketing

Market Leaders and their expansionary development strategies
In June 2023, AppsFlyer teamed up with Google Cloud to offer their MMP solution on the Google Cloud Platform, providing increased scalability and reliability for large-scale campaigns.
In November 2023, Branch released "Deeplink Cloud," a solution facilitating seamless user journeys across web, app, and offline channels, enabling personalized omnichannel experiences.


Key Target Audience
Investors and consultants, Government Organisations, Research/Consultancy firms, Technology solution providers, IT Solution Providers and Advertising Companies

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Multichannel Marketing Hubs (MMH)
  • Purpose-built Mobile Marketing Platforms
By Application
  • iOS
  • Android
By Solutions
  • Short Message Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Push Notification
  • Mobile Emails
  • Quick Response (QR) Codes
  • Location-Based Marketing
  • In-App Messages
  • Mobile Web
  • Others

By End User
  • Retail and E-Commerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. High penetration of mobile phone users
      • 3.2.2. Increased use of mobile web and mobile applications
    • 3.3. Market Challenges
      • 3.3.1. Privacy concerns
      • 3.3.2. Understanding consumer behaviour
    • 3.4. Market Trends
      • 3.4.1. Decrease in the price of high speed internet
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Mobile Marketing Platforms, by Type, Application, Solutions, End User and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Mobile Marketing Platforms (Value)
      • 5.2.1. Global Mobile Marketing Platforms by: Type (Value)
        • 5.2.1.1. Multichannel Marketing Hubs (MMH)
        • 5.2.1.2. Purpose-built Mobile Marketing Platforms
      • 5.2.2. Global Mobile Marketing Platforms by: Application (Value)
        • 5.2.2.1. IOS
        • 5.2.2.2. Android
      • 5.2.3. Global Mobile Marketing Platforms by: Solutions (Value)
        • 5.2.3.1. Short Message Service (SMS)
        • 5.2.3.2. Multimedia Messaging Service (MMS)
        • 5.2.3.3. Push Notification
        • 5.2.3.4. Mobile Emails
        • 5.2.3.5. Quick Response (QR) Codes
        • 5.2.3.6. Location-Based Marketing
        • 5.2.3.7. In-App Messages
        • 5.2.3.8. Mobile Web
        • 5.2.3.9. Others
      • 5.2.4. Global Mobile Marketing Platforms by: End User (Value)
        • 5.2.4.1. Retail and E-Commerce
        • 5.2.4.2. Travel and Logistics
        • 5.2.4.3. Automotive
        • 5.2.4.4. BFSI
        • 5.2.4.5. Telecom and IT
        • 5.2.4.6. Media and Entertainment
        • 5.2.4.7. Healthcare
        • 5.2.4.8. Government
        • 5.2.4.9. Others
      • 5.2.5. Global Mobile Marketing Platforms Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Mobile Marketing Platforms: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Vibes (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Localytics (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Urban Airship (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Leanplum (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Pyze (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. IMImobile (United Kingdom)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Swrve (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. MoEngage (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Salesforce (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Sailthru (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Braze (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Mobile Marketing Platforms Sale, by Type, Application, Solutions, End User and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Mobile Marketing Platforms (Value)
      • 7.2.1. Global Mobile Marketing Platforms by: Type (Value)
        • 7.2.1.1. Multichannel Marketing Hubs (MMH)
        • 7.2.1.2. Purpose-built Mobile Marketing Platforms
      • 7.2.2. Global Mobile Marketing Platforms by: Application (Value)
        • 7.2.2.1. IOS
        • 7.2.2.2. Android
      • 7.2.3. Global Mobile Marketing Platforms by: Solutions (Value)
        • 7.2.3.1. Short Message Service (SMS)
        • 7.2.3.2. Multimedia Messaging Service (MMS)
        • 7.2.3.3. Push Notification
        • 7.2.3.4. Mobile Emails
        • 7.2.3.5. Quick Response (QR) Codes
        • 7.2.3.6. Location-Based Marketing
        • 7.2.3.7. In-App Messages
        • 7.2.3.8. Mobile Web
        • 7.2.3.9. Others
      • 7.2.4. Global Mobile Marketing Platforms by: End User (Value)
        • 7.2.4.1. Retail and E-Commerce
        • 7.2.4.2. Travel and Logistics
        • 7.2.4.3. Automotive
        • 7.2.4.4. BFSI
        • 7.2.4.5. Telecom and IT
        • 7.2.4.6. Media and Entertainment
        • 7.2.4.7. Healthcare
        • 7.2.4.8. Government
        • 7.2.4.9. Others
      • 7.2.5. Global Mobile Marketing Platforms Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Mobile Marketing Platforms: by Type(USD Million)
  • Table 2. Mobile Marketing Platforms Multichannel Marketing Hubs (MMH) , by Region USD Million (2017-2022)
  • Table 3. Mobile Marketing Platforms Purpose-built Mobile Marketing Platforms , by Region USD Million (2017-2022)
  • Table 4. Mobile Marketing Platforms: by Application(USD Million)
  • Table 5. Mobile Marketing Platforms IOS , by Region USD Million (2017-2022)
  • Table 6. Mobile Marketing Platforms Android , by Region USD Million (2017-2022)
  • Table 7. Mobile Marketing Platforms: by Solutions(USD Million)
  • Table 8. Mobile Marketing Platforms Short Message Service (SMS) , by Region USD Million (2017-2022)
  • Table 9. Mobile Marketing Platforms Multimedia Messaging Service (MMS) , by Region USD Million (2017-2022)
  • Table 10. Mobile Marketing Platforms Push Notification , by Region USD Million (2017-2022)
  • Table 11. Mobile Marketing Platforms Mobile Emails , by Region USD Million (2017-2022)
  • Table 12. Mobile Marketing Platforms Quick Response (QR) Codes , by Region USD Million (2017-2022)
  • Table 13. Mobile Marketing Platforms Location-Based Marketing , by Region USD Million (2017-2022)
  • Table 14. Mobile Marketing Platforms In-App Messages , by Region USD Million (2017-2022)
  • Table 15. Mobile Marketing Platforms Mobile Web , by Region USD Million (2017-2022)
  • Table 16. Mobile Marketing Platforms Others , by Region USD Million (2017-2022)
  • Table 17. Mobile Marketing Platforms: by End User(USD Million)
  • Table 18. Mobile Marketing Platforms Retail and E-Commerce , by Region USD Million (2017-2022)
  • Table 19. Mobile Marketing Platforms Travel and Logistics , by Region USD Million (2017-2022)
  • Table 20. Mobile Marketing Platforms Automotive , by Region USD Million (2017-2022)
  • Table 21. Mobile Marketing Platforms BFSI , by Region USD Million (2017-2022)
  • Table 22. Mobile Marketing Platforms Telecom and IT , by Region USD Million (2017-2022)
  • Table 23. Mobile Marketing Platforms Media and Entertainment , by Region USD Million (2017-2022)
  • Table 24. Mobile Marketing Platforms Healthcare , by Region USD Million (2017-2022)
  • Table 25. Mobile Marketing Platforms Government , by Region USD Million (2017-2022)
  • Table 26. Mobile Marketing Platforms Others , by Region USD Million (2017-2022)
  • Table 27. South America Mobile Marketing Platforms, by Country USD Million (2017-2022)
  • Table 28. South America Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 29. South America Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 30. South America Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 31. South America Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 32. Brazil Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 33. Brazil Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 34. Brazil Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 35. Brazil Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 36. Argentina Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 37. Argentina Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 38. Argentina Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 39. Argentina Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 40. Rest of South America Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 41. Rest of South America Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 42. Rest of South America Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 43. Rest of South America Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 44. Asia Pacific Mobile Marketing Platforms, by Country USD Million (2017-2022)
  • Table 45. Asia Pacific Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 46. Asia Pacific Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 47. Asia Pacific Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 48. Asia Pacific Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 49. China Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 50. China Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 51. China Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 52. China Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 53. Japan Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 54. Japan Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 55. Japan Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 56. Japan Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 57. India Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 58. India Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 59. India Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 60. India Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 61. South Korea Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 62. South Korea Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 63. South Korea Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 64. South Korea Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 65. Taiwan Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 66. Taiwan Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 67. Taiwan Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 68. Taiwan Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 69. Australia Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 70. Australia Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 71. Australia Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 72. Australia Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 73. Rest of Asia-Pacific Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 74. Rest of Asia-Pacific Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 75. Rest of Asia-Pacific Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 76. Rest of Asia-Pacific Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 77. Europe Mobile Marketing Platforms, by Country USD Million (2017-2022)
  • Table 78. Europe Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 79. Europe Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 80. Europe Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 81. Europe Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 82. Germany Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 83. Germany Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 84. Germany Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 85. Germany Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 86. France Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 87. France Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 88. France Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 89. France Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 90. Italy Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 91. Italy Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 92. Italy Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 93. Italy Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 94. United Kingdom Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 95. United Kingdom Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 96. United Kingdom Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 97. United Kingdom Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 98. Netherlands Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 99. Netherlands Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 100. Netherlands Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 101. Netherlands Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 102. Rest of Europe Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 103. Rest of Europe Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 104. Rest of Europe Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 105. Rest of Europe Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 106. MEA Mobile Marketing Platforms, by Country USD Million (2017-2022)
  • Table 107. MEA Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 108. MEA Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 109. MEA Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 110. MEA Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 111. Middle East Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 112. Middle East Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 113. Middle East Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 114. Middle East Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 115. Africa Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 116. Africa Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 117. Africa Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 118. Africa Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 119. North America Mobile Marketing Platforms, by Country USD Million (2017-2022)
  • Table 120. North America Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 121. North America Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 122. North America Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 123. North America Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 124. United States Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 125. United States Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 126. United States Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 127. United States Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 128. Canada Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 129. Canada Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 130. Canada Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 131. Canada Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 132. Mexico Mobile Marketing Platforms, by Type USD Million (2017-2022)
  • Table 133. Mexico Mobile Marketing Platforms, by Application USD Million (2017-2022)
  • Table 134. Mexico Mobile Marketing Platforms, by Solutions USD Million (2017-2022)
  • Table 135. Mexico Mobile Marketing Platforms, by End User USD Million (2017-2022)
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Mobile Marketing Platforms: by Type(USD Million)
  • Table 148. Mobile Marketing Platforms Multichannel Marketing Hubs (MMH) , by Region USD Million (2023-2028)
  • Table 149. Mobile Marketing Platforms Purpose-built Mobile Marketing Platforms , by Region USD Million (2023-2028)
  • Table 150. Mobile Marketing Platforms: by Application(USD Million)
  • Table 151. Mobile Marketing Platforms IOS , by Region USD Million (2023-2028)
  • Table 152. Mobile Marketing Platforms Android , by Region USD Million (2023-2028)
  • Table 153. Mobile Marketing Platforms: by Solutions(USD Million)
  • Table 154. Mobile Marketing Platforms Short Message Service (SMS) , by Region USD Million (2023-2028)
  • Table 155. Mobile Marketing Platforms Multimedia Messaging Service (MMS) , by Region USD Million (2023-2028)
  • Table 156. Mobile Marketing Platforms Push Notification , by Region USD Million (2023-2028)
  • Table 157. Mobile Marketing Platforms Mobile Emails , by Region USD Million (2023-2028)
  • Table 158. Mobile Marketing Platforms Quick Response (QR) Codes , by Region USD Million (2023-2028)
  • Table 159. Mobile Marketing Platforms Location-Based Marketing , by Region USD Million (2023-2028)
  • Table 160. Mobile Marketing Platforms In-App Messages , by Region USD Million (2023-2028)
  • Table 161. Mobile Marketing Platforms Mobile Web , by Region USD Million (2023-2028)
  • Table 162. Mobile Marketing Platforms Others , by Region USD Million (2023-2028)
  • Table 163. Mobile Marketing Platforms: by End User(USD Million)
  • Table 164. Mobile Marketing Platforms Retail and E-Commerce , by Region USD Million (2023-2028)
  • Table 165. Mobile Marketing Platforms Travel and Logistics , by Region USD Million (2023-2028)
  • Table 166. Mobile Marketing Platforms Automotive , by Region USD Million (2023-2028)
  • Table 167. Mobile Marketing Platforms BFSI , by Region USD Million (2023-2028)
  • Table 168. Mobile Marketing Platforms Telecom and IT , by Region USD Million (2023-2028)
  • Table 169. Mobile Marketing Platforms Media and Entertainment , by Region USD Million (2023-2028)
  • Table 170. Mobile Marketing Platforms Healthcare , by Region USD Million (2023-2028)
  • Table 171. Mobile Marketing Platforms Government , by Region USD Million (2023-2028)
  • Table 172. Mobile Marketing Platforms Others , by Region USD Million (2023-2028)
  • Table 173. South America Mobile Marketing Platforms, by Country USD Million (2023-2028)
  • Table 174. South America Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 175. South America Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 176. South America Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 177. South America Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 178. Brazil Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 179. Brazil Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 180. Brazil Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 181. Brazil Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 182. Argentina Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 183. Argentina Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 184. Argentina Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 185. Argentina Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 186. Rest of South America Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 187. Rest of South America Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 188. Rest of South America Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 189. Rest of South America Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 190. Asia Pacific Mobile Marketing Platforms, by Country USD Million (2023-2028)
  • Table 191. Asia Pacific Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 192. Asia Pacific Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 193. Asia Pacific Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 194. Asia Pacific Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 195. China Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 196. China Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 197. China Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 198. China Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 199. Japan Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 200. Japan Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 201. Japan Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 202. Japan Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 203. India Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 204. India Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 205. India Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 206. India Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 207. South Korea Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 208. South Korea Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 209. South Korea Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 210. South Korea Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 211. Taiwan Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 212. Taiwan Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 213. Taiwan Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 214. Taiwan Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 215. Australia Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 216. Australia Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 217. Australia Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 218. Australia Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 219. Rest of Asia-Pacific Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 220. Rest of Asia-Pacific Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 221. Rest of Asia-Pacific Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 222. Rest of Asia-Pacific Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 223. Europe Mobile Marketing Platforms, by Country USD Million (2023-2028)
  • Table 224. Europe Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 225. Europe Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 226. Europe Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 227. Europe Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 228. Germany Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 229. Germany Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 230. Germany Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 231. Germany Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 232. France Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 233. France Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 234. France Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 235. France Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 236. Italy Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 237. Italy Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 238. Italy Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 239. Italy Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 240. United Kingdom Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 241. United Kingdom Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 242. United Kingdom Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 243. United Kingdom Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 244. Netherlands Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 245. Netherlands Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 246. Netherlands Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 247. Netherlands Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 248. Rest of Europe Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 249. Rest of Europe Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 250. Rest of Europe Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 251. Rest of Europe Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 252. MEA Mobile Marketing Platforms, by Country USD Million (2023-2028)
  • Table 253. MEA Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 254. MEA Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 255. MEA Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 256. MEA Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 257. Middle East Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 258. Middle East Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 259. Middle East Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 260. Middle East Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 261. Africa Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 262. Africa Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 263. Africa Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 264. Africa Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 265. North America Mobile Marketing Platforms, by Country USD Million (2023-2028)
  • Table 266. North America Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 267. North America Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 268. North America Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 269. North America Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 270. United States Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 271. United States Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 272. United States Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 273. United States Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 274. Canada Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 275. Canada Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 276. Canada Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 277. Canada Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 278. Mexico Mobile Marketing Platforms, by Type USD Million (2023-2028)
  • Table 279. Mexico Mobile Marketing Platforms, by Application USD Million (2023-2028)
  • Table 280. Mexico Mobile Marketing Platforms, by Solutions USD Million (2023-2028)
  • Table 281. Mexico Mobile Marketing Platforms, by End User USD Million (2023-2028)
  • Table 282. Research Programs/Design for This Report
  • Table 283. Key Data Information from Secondary Sources
  • Table 284. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Mobile Marketing Platforms: by Type USD Million (2017-2022)
  • Figure 5. Global Mobile Marketing Platforms: by Application USD Million (2017-2022)
  • Figure 6. Global Mobile Marketing Platforms: by Solutions USD Million (2017-2022)
  • Figure 7. Global Mobile Marketing Platforms: by End User USD Million (2017-2022)
  • Figure 8. South America Mobile Marketing Platforms Share (%), by Country
  • Figure 9. Asia Pacific Mobile Marketing Platforms Share (%), by Country
  • Figure 10. Europe Mobile Marketing Platforms Share (%), by Country
  • Figure 11. MEA Mobile Marketing Platforms Share (%), by Country
  • Figure 12. North America Mobile Marketing Platforms Share (%), by Country
  • Figure 13. Global Mobile Marketing Platforms share by Players 2022 (%)
  • Figure 14. Global Mobile Marketing Platforms share by Players (Top 3) 2022(%)
  • Figure 15. Global Mobile Marketing Platforms share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Vibes (United States) Revenue, Net Income and Gross profit
  • Figure 18. Vibes (United States) Revenue: by Geography 2022
  • Figure 19. Localytics (United States) Revenue, Net Income and Gross profit
  • Figure 20. Localytics (United States) Revenue: by Geography 2022
  • Figure 21. Urban Airship (United States) Revenue, Net Income and Gross profit
  • Figure 22. Urban Airship (United States) Revenue: by Geography 2022
  • Figure 23. Leanplum (United States) Revenue, Net Income and Gross profit
  • Figure 24. Leanplum (United States) Revenue: by Geography 2022
  • Figure 25. Pyze (United States) Revenue, Net Income and Gross profit
  • Figure 26. Pyze (United States) Revenue: by Geography 2022
  • Figure 27. IMImobile (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 28. IMImobile (United Kingdom) Revenue: by Geography 2022
  • Figure 29. Swrve (United States) Revenue, Net Income and Gross profit
  • Figure 30. Swrve (United States) Revenue: by Geography 2022
  • Figure 31. MoEngage (United States) Revenue, Net Income and Gross profit
  • Figure 32. MoEngage (United States) Revenue: by Geography 2022
  • Figure 33. Salesforce (United States) Revenue, Net Income and Gross profit
  • Figure 34. Salesforce (United States) Revenue: by Geography 2022
  • Figure 35. Sailthru (United States) Revenue, Net Income and Gross profit
  • Figure 36. Sailthru (United States) Revenue: by Geography 2022
  • Figure 37. Braze (United States) Revenue, Net Income and Gross profit
  • Figure 38. Braze (United States) Revenue: by Geography 2022
  • Figure 39. Global Mobile Marketing Platforms: by Type USD Million (2023-2028)
  • Figure 40. Global Mobile Marketing Platforms: by Application USD Million (2023-2028)
  • Figure 41. Global Mobile Marketing Platforms: by Solutions USD Million (2023-2028)
  • Figure 42. Global Mobile Marketing Platforms: by End User USD Million (2023-2028)
  • Figure 43. South America Mobile Marketing Platforms Share (%), by Country
  • Figure 44. Asia Pacific Mobile Marketing Platforms Share (%), by Country
  • Figure 45. Europe Mobile Marketing Platforms Share (%), by Country
  • Figure 46. MEA Mobile Marketing Platforms Share (%), by Country
  • Figure 47. North America Mobile Marketing Platforms Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Vibes (United States)
  • Localytics (United States)
  • Urban Airship (United States)
  • Leanplum (United States)
  • Pyze (United States)
  • IMImobile (United Kingdom)
  • Swrve (United States)
  • MoEngage (United States)
  • Salesforce (United States)
  • Sailthru (United States)
  • Braze (United States)
Additional players considered in the study are as follows:
IBM (United States) , SessionM (United States) , Oracle (United States) , TUNE (United States)
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Key Highlights of Report


Dec 2023 200 Pages 94 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Mobile Marketing Platforms Market research Quantitative research analysis
Global Mobile Marketing Platforms Market research Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Vibes (United States), Localytics (United States), Urban Airship (United States), Leanplum (United States), Pyze (United States), IMImobile (United Kingdom), Swrve (United States), MoEngage (United States), Salesforce (United States), Sailthru (United States) and Braze (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Decrease in the price of high speed internet" is seen as one of major influencing trends for Mobile Marketing Platforms Market during projected period 2022-2028.
The Mobile Marketing Platforms market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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