About Dark Analytics
Dark analytics is the analysis of raw data (dark data) collected by enterprises during various business activities. Dark data include documents, emails, ZIP files, instants messages and other use specific credentials. The purpose of this big data analysis is to find potential revenue sources with an aim to reduce cost and eliminate waste. Through advent of machine learning and AI, it’s been made possible to analyze such huge data with uncertainty and ambiguity about unstructured data study looms large among enterprise.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 24.7% |
Dark Analytics is a fragmented market due to the presence of various players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Dark Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Apple (United States), Amazon Web Services (United States), Dell EMC (United States), Microsoft (United States), AvePoint (United States), Teradata (United States), Symantec (United States), Datameer (United States), IRI (United States), SAS (United States), Commvault (United States), Veritas (United States), Cohesity (United States), Micro Focus (UK), IBM (United States) and SAP (Germany) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Komprise (United States), Lattice (United States), Zoomdata (United States), Levi, Ray & Shoup (United States), Globanet (United States), Datumize (Spain), SynerScope (Netherlands), Quantta Analytics (India), Formcept (India) and Esdebe Consultancy (UK).
Segmentation Overview
AMA Research has segmented the market of Global Dark Analytics market by Type (Predictive, Prescriptive, Diagnostic, Descriptive and Others), Application (Marketing, Operation, Finance and Human Resource) and Region.
On the basis of geography, the market of Dark Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment Mode, the sub-segment i.e. Cloud will boost the Dark Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Business Application, the sub-segment i.e. BFSI will boost the Dark Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solutions will boost the Dark Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Retail & E-Commerce will boost the Dark Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Use of Dark Analytics in Customer Behavior Analysis for Better Decision Making and Adoption of Big data, Predictive Analytics and Artificial Intelligence in Dark Analytics
Market Growth Drivers:
Huge Data Influx By Organization Owing To Adoption Of IOT and Its Ability in Identifying the New Revenue Models and Maximizing Profit
Challenges:
Lack of Skilled Personnel to Carry Out Efficient Analysis and Additional Financial Burden on Enterprises Owing to Cost Involved in Data Storage
Restraints:
Non-uniformity in Data Used in dark analytics and Stringent Data Protection Regulation and Legal Issues Associated with Dark Analytics
Opportunities:
Rising Investment in Dark analytics Technology with Potential Deployment of Machine Learning as Analytics Tools
Market Leaders and their expansionary development strategies
In January 2018, SAS launched the latest SAS platform that include text analytics. The SAS visual text analytics extract value from unstructured data using natural language processing.
Analyst View
Even with GDPR bringing much-needed clarity and control to commercial use of personal data, there is so much that is still in the grey (and light) zone," Dino Burbidge, director of technology and innovation at WCRS, says.
Key Target Audience
Dark Analytics Platform Providers, Dark Analytics Software Vendors, Dark Analytics Service Vendors, Compliance and Risk Management, Data Scientists and Analysts, Research Organizations, Investors and Venture Capitalists (VCs), Independent Software Vendors and Value-added Resellers (VARs) and Distributors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.