About Learning Analytics
Learning analytics is the measurement, collection, analysis, and reporting of data about learners, and learning programs for purposes of understanding and optimizing learning, learning experiences, and its impact on an organization’s performance and act. Learning analytics is basically used for increasing the ability to make institutional decisions and empower students to make changes to their behavior that positively affects their learning. Increasing the adoption of big data analytics in education, training, and learning is projected the growth of the learning analytics market in the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Players having a strong hold in the market are IBM, Microsoft Corporation, Oracle, and SAP SE. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Learning Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Microsoft Corporation (United States), Oracle (United States), SAP SE (Germany), TIBCO Software Inc (United States), SAS Institute (United States), Tableau Software (United States), MicroStrategy Incorporated (United States), Alteryx (United States) and Saba Software (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Qlik (Sweden), Blackboard Inc. (United States), Schoology (United States), iSpring Suite (United States), G-Cube (India) and Latitude CG (United States).
Segmentation Overview
AMA Research has segmented the market of Global Learning Analytics market by Type (Predictive Analytics, Prescriptive Analytics and Descriptive Analytics), Application (Consulting, Maintenance, Training and Development) and Region.
On the basis of geography, the market of Learning Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software will boost the Learning Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Users, the sub-segment i.e. Academic will boost the Learning Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. Cloud-Based will boost the Learning Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Improved Knowledge Flow and Learning Success across the Organization
Market Growth Drivers:
Increasing People’s Expectation for Accountability and Transparency in the Educational Systems, Rising Need for Data-Driven Decisions to Improve Education Quality and Rising Individual Learning and Training and Growing Adoption of Mobile Learning Globally
Challenges:
Data privacy and security concerns
Restraints:
Poor Quality and Incorrectly Formatted Data from less Accessible Database System and Lack of Awareness and Skilled Resources to Manage Education Analytics Solutions
Opportunities:
Technological Advancement and Development Reduce Cost through Managing Financial Performance as well as Learning and Academic Risk, and Complexity also reduced and Cloud-Based Learning Analytics Solutions Creates Opportunities for Market
Market Leaders and their expansionary development strategies
On 26, March 2019, General Dynamics Mission Systems has announced that the company acquired Deep Learning Analytics (DLA), LLC, on March 1, 2019. This investment brings a wealth of artificial intelligence and machine learning knowledge, experience, and capabilities to General Dynamics’ customers across all domains.
In October 2023, GoodData unveiled FlexQuery Analytics Lake, a new data platform that incorporates generative AI and combines a host of usually separate capabilities in a single location to simplify and speed AI, BI and machine learning development and analysis.
Key Target Audience
Learning Analytics Provider, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.