About Eye Serum
The eye serum is applied to provide nourishing hydration to the delicate skin around the eyes to help reduce fine lines, wrinkles, crow's feet, and dark circles. The serum is a powerful skin care product that has a lightweight formula that allows it to supply active ingredients by penetrating deeply into the skin. Because of this, it is often used to fight signs of aging such as wrinkles.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global Eye Serum market is fragmented and it has been observed that most of the companies are upgrading or introducing innovative products. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation, and sourcing strategies to enhance their market share. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Eye Serum market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Unilever (United Kingdom), Lvmh (France), Chanel (France), KAO (Japan), Estée Lauder Companies (United States), Amore Pacific (South Korea), Shiseido Company, Limited (Japan), P&G (United States) and Avon (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are La Mer (United States), Dior (France), The Ordinary (Canada), OSEA Malibu (United States) and L'Oréal S.A. (France).
Segmentation Overview
AMA Research has segmented the market of Global Eye Serum market by Type (Dry, Oil and Neutral), Application (Specialist Retailers, Factory outlets, Internet sales and Other) and Region.
On the basis of geography, the market of Eye Serum has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Robust Increase in the Distribution Channels
Market Growth Drivers:
Increased Promotional Activities by the Manufacturers and High Demand for Cosmetic Products from the Developing Countries such as India
Challenges:
Presence of Counterfeit Products
Restraints:
Fluctuations in the Raw Material Prices
Opportunities:
Growth in the Cosmetic Industry Worldwide and Growing E-commerce Industry
Market Leaders and their expansionary development strategies
In October 2023, Sunday Riley x Selena Gomez has announced partnership where Selena Gomez's Rare Beauty brand joined forces with Sunday Riley for a limited-edition Autocorrect Brightening & Depuffing Eye Contour Trio, offering a vitamin C-infused solution for dark circles and puffiness.
In July 2023, Inkey has launched Retinol Eye Cream This affordable retinol eye cream joined the brand's popular line, aiming to smooth wrinkles and brighten the delicate under-eye area.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Eye Serum Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.