Global Facial Wash & Cleanser Market Overview:
Facial Wash & Cleanser is a skincare product used to remove make-up, dead skin cells, oil, dirt, and other types of pollutants from the skin, helping to keep pores clear and prevent skin conditions such as acne. Facial cleansers play an important role in your skincare routine. When skin is cleansed too frequently, in contact with water, or subject to harsh soaps, skin’s natural moisture is stripped leaving it vulnerable to dryness and irritation. While some cleansers for dry skin contain harsh detergents to get squeaky clean, the facial cleanser removes impurities and avoids stripping skin of the natural oils that keep it hydrated and healthy-looking. Celebrity endorsement and attractive advertisement are raising the awareness of facial wash & cleanser and it influences the customers to buy the product. Raising a high living standard and increase income is the factor is boosts the selling of the product.
As per latest study released by AMA Research, the Global Facial Wash & Cleanser market is expected to see growth rate of 5.6%Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Growing usage of facial cleansers as the essential product
Market Growth Drivers:
Increasing awareness regarding personal appearance
Challenges:
High cost of promotion and paid advertisement and Presence of counterfeit products
Restraints:
The threat of skin problem of using facial cleanser among women
Opportunities:
Increasing sales across online channels
Competitive Landscape:
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth.
Some of the key players profiled in the report are SKINCEUTICALS (United States), CETAPHIL (United States), POND'S (United States), GARNIER (France), LA ROCHE-POSAY (United States), AVEENO (United States), FRESH (United States), PHILOSOPHY (United States), VICHY (France), NATUROPATHICA (United States) and MARY KAY (United States). Additionally, following companies can also be profiled that are part of our coverage like ST. IVES (United States), OLAY (United States) and ELEMIS (United Kingdom). Analyst at AMA Research see United States Vendors to retain maximum share of Global Facial Wash & Cleanser market by 2030. Considering Market by Distribution Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Facial Wash & Cleanser market. Considering Market by Ingredients, the sub-segment i.e. Aloe vera will boost the Facial Wash & Cleanser market. Considering Market by End User, the sub-segment i.e. Commercial will boost the Facial Wash & Cleanser market.
Latest Market Insights:
On November 15, 2023, Unilever announced the acquisition of REN Clean Skincare, a British natural and sustainable skincare brand known for its facial cleansers. This acquisition expands Unilever's portfolio in the clean beauty space.
Kanebo Cosmetics will be launching its Scrubbing Mud Wash and Instant Off Oil on March 5, 2021. Both are both formulated to free the skin from the daily buildup of impurities and residue makeup, leaving a clear and polished complexion.
What Can be Explored with the Facial Wash & Cleanser Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Facial Wash & Cleanser Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Facial Wash & Cleanser
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Facial Wash & Cleanser market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Facial Wash & Cleanser market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Facial Wash & Cleanser Manufactures, New Entrants and Investors, Facial Wash & Cleanser Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.